Sie bringen ein neues Produkt auf den Markt. Wie können Sie die Kreativität Ihres Teams mit den Anforderungen des Marktes verbinden?

In my view, understanding what our customers truly need is key. By actively listening to feedback and analyzing market trends, it uncover valuable insights. I always encourage my team to approach challenges with creativity and exploring unconventional ideas that could set us apart in the marketplace!

I know that Steve Jobs said “A lot of times people don’t know what they want until you show it to them” and this is very true. However my experience shows that best product features comes from listening problems of the customers. If you think about it thats exactly what Steve said. In my opinion you cannot create good product if you never did task your product will realise. In my line of work lot of processes and task were very sophisticated and very tedious while products to realise them were sophisticated and partial. Building software which streamline multistage processes and make them predictable made my products unique. It comes from years of experience with other which made my life harder and listening customers what they use.

As a Product Development Consultant and bowner of AI based Mobile/Web App Development agency , One aspect I'd love to hear more about is prioritizing ideas during the ideation phase (step 2). While generating a large quantity of ideas is crucial, aligning them with business goals and technical feasibility early on can save valuable time and resources. For instance, in my experience, using a rapid prototyping tool during brainstorming allows us to quickly assess the viability of different concepts. This helps us focus on the most promising ideas while ensuring they remain grounded in both creativity and practicality.

To effectively blend your team's creativity with market demands in a new product launch, it’s crucial to immerse in the environment where your customers operate. Spending time on the workfloor or where the product will be used provides firsthand insight into the real needs and challenges of your audience. This direct engagement allows your team to capture authentic insights, enabling them to tailor creative solutions that address these specific needs more accurately and innovatively.

Good product concepts address the requirements in a balanced way, but "tipping the scales" while developing concepts can be a useful exercise. Think of solutions for a single requirement while briefly disregarding the others and then later circle back to see how they can balanced to address the other requirements. Another way to do this is to ask questions like "what's the least expensive solution?", "what's the most over-engineered solution?", etc.

For effective ideation, it's crucial to cultivate an environment where brainstorming is encouraged. Organize sessions where your team can freely share ideas without fear of judgment. This safe space allows for a diverse range of ideas, potentially leading to innovative products. Initially, focus on generating a variety of ideas—quality and refinement can come later. The more ideas you have, the better your chances of finding a truly unique solution that aligns with market needs.

Once you've gathered a bunch of creative ideas, the next step is to see how they stack up against real market demands. This means building prototypes or minimum viable products (MVPs) and testing them out with your target audience. The feedback you get is crucial for tweaking your product to better meet customer needs. This iterative process helps ensure that your creativity aligns well with what your customers actually want, balancing innovation with practical market realities.

Keeping up with market trends is key to ensuring your product stays relevant and inspiring. By understanding these trends, you can predict market movements and position your product effectively for the future. It’s not about chasing every new fad but grasping shifts in consumer behavior and preferences. This knowledge allows your team to focus their creativity on innovations that not only push boundaries but also meet actual demand.