Sie stoßen bei der UX-Forschung auf Widerstand von Führungskräften. Wie können Sie sie von der Wirkung überzeugen?

First let's figure out what's really bugging the bigwigs. Is it the cost? The time? Or do they think it's just fluffy stuff that doesn't impact the bottom line? It's like being a detective - we need to know what we're up against before we can make our case.

Understand executives' concerns about UX research, such as cost, time, and alignment with business goals. Address these by showing how UX improvements directly impact customer satisfaction, leading to higher retention rates and revenue growth. Illustrate how efficient, targeted research can mitigate risks and align with broader business objectives effectively.

Begin by addressing the executives' reservations: • Listen to their concerns and identify the underlying reasons for their resistance. • Clarify misconceptions about UX research and its role in the product development process. • Show empathy and acknowledge their perspectives to build trust and open communication.

Time to pull out the big guns. Let's show them the cold, hard facts about how UX research pays off. We're talking increased conversion rates, reduced development costs, and happier customers. It's like showing them a treasure map - who wouldn't want to follow that?

To convince executives of the impact of UX research, emphasize its direct link to increased revenue through enhanced user experience, reduced costs from improved efficiency, and heightened customer satisfaction leading to loyalty. Highlighting these benefits shows how UX research aligns with business objectives and yields tangible returns.

Highlight the tangible benefits of UX research: • Demonstrate how UX research can lead to better user satisfaction and retention. • Show potential cost savings by identifying issues early and reducing costly redesigns. • Provide examples of improved conversion rates and customer loyalty resulting from UX improvements.

Sometimes, we gotta speak their language. Try comparing UX research to something they're familiar with. It's like test-driving a car before buying it, or doing a taste test before launching a new product. We're just making sure we're on the right track before we invest a ton of resources.

You can compare UX research to laying a solid foundation for a house. Just as a sturdy foundation ensures a stable structure, UX research ensures products meet user needs, preventing costly redesigns and enhancing long-term success. This analogy highlights how investing in UX research mitigates risks and supports sustainable growth.

Make UX research relatable through analogies: • Compare UX research to market research, which executives are likely familiar with and value. • Explain how understanding user behavior is similar to understanding customer needs in other business areas. • Use storytelling to illustrate the positive impact of UX research on product success.

Share successes of products where UX research led to market success, demonstrating how user-centric design improved customer satisfaction and boosted revenue. Highlight trends like streamlined user interfaces leading to increased user adoption and retention. This illustrates the tangible benefits of UX research, aligning with executive goals of profitability and market competitiveness.

Provide concrete examples of UX research success: • Present case studies from other companies that have benefited significantly from UX research. • Share specific instances where UX research led to measurable improvements in your own projects. • Highlight testimonials and feedback from users that underscore the importance of UX insights.

Propose starting with a small-scale pilot project focused on improving a critical user journey. Highlight potential gains such as increased conversion rates or reduced support costs. Emphasize that this low-risk approach allows for measurable outcomes to demonstrate the immediate value of UX research in achieving business objectives.

Suggest a small-scale pilot project to demonstrate value: • Outline a pilot UX research project with clear objectives, scope, and timeline. • Set measurable goals to track the impact of the research on the project's outcomes. • Use the pilot's results to build a compelling case for broader adoption of UX research.