Ihre Markenwerte sind nicht verhandelbar. Wie gehen Sie mit einem Influencer um, dessen Inhalte von ihm abweichen?

First of all, if an influencer is not aligning with your brand values, then you didn't do a good enough vetting them. Also, sometimes if you are too strict with your brand guidelines you dont give the influencer the chance to connect with their audience in the way they know how.

Transparency & consistency are key pre-requisites in maintaining a strong brand reputation. Make sure you have crystal clear brand manual that specifies unique & clear brand personality & ethos. For instance, if your brand value is sustainability and an influencer promotes fast fashion then a choice of that influencer in first place is wrong. Still if you have to engage with her/him then perspective has to be understood from either sides explaining how their content misaligns with your brand values. If the influencer is unwilling to adapt, reevaluate partnership. Protecting brand's integrity is non-negotiable. 🆘 I always prioritize matching brand values with influencer over any reach or impression numbers. This ensures win-win✌️🚀

Every brand must uphold its brand values and style of storytelling without sacrificing them for more views or a broader reach. When working with influencers, assess their style and values from their profiles. It's crucial to ensure clear, transparent communication and aim for a seamless alignment and collaboration, rather than a forced association that benefits no one.

Manter os valores da marca é essencial para fortalecer a identidade e a confiança dos consumidores. Lidar com influenciadores que se desviam desses valores requer um equilíbrio cuidadoso. Por experiência própria, ao trabalhar com várias empresas e campanhas de branding, percebi que abordar diretamente com exemplos específicos de divergências e ouvir atentamente a perspectiva do influenciador pode esclarecer mal-entendidos e alinhar expectativas. Essa comunicação honesta não só previne desalinhamentos futuros, mas também fortalece a parceria, mostrando que a marca está comprometida com seus princípios. A chave é sempre manter a postura da marca clara e não negociável, enquanto se busca uma solução que respeite ambas as partes.

You don’t control your brand; your customers do. When an influencer chooses to speak about your brand, you cannot control what they say, and you shouldn’t. It’s their voice, their words, their opinion. If you pay a creator to generate content for you, let them be! They know what will work, they know their audience, they are creators for a reason. Share red lines, insist on them, but keep them at a minimum so creativity can fly and you will achieve what you came for. Good luck!

When an influencer strays from your brand values, it is time to bring their contract up for review. In my experiences - measuring brand values can be difficult. But, if you bring hard metrics into the mix, this may help your cause. For example evaluate the following metrics for this particular influencer - cost (what you pay them, in dollars or product), revenue, CPM, impressions, clicks, CTR. Also analyze engagement for your posts - likes, comments, shares, saves etc. Be proactive with these metrics, and hopefully the numbers work in your favor - you will be able to showcase the value that this influencer either brings to your organization or doesn't. It is one thing to say they stray from values, but not performing is another thing.

It's crucial to uphold transparency throughout the process and consistently communicate your brand values. For instance, if an influencer partnership involves promoting sustainability, any content that contradicts environmental ethics could undermine brand credibility. This ensures that influencers understand the boundaries and expectations clearly. Transparency fosters trust and allows for constructive dialogue if content strays from your brand's core values. By maintaining open communication channels, you can address issues promptly and align influencer content with your brand's values effectively.