Was sind die besten Strategien, um das Social-Media-Engagement bei Live-Events zu erhöhen?

I prefer Facebook live streaming as well as Instagram live. And keep interacting with the comments you get during this live!!

We should go live on the platform where we are already actively creating content. It gives an opportunity for our regular content readers, to interact directly with you. This creates a positive perspective and increases trust towards our brand.

Here are effective strategies to maximize social media engagement during live events: 1. Promote the Event Beforehand 2. Optimize Posting Times 3. Use Event-Specific Hashtags 4. Provide Real-Time Updates and Highlights 5. Utilize Instagram Stories and Reels 6. Offer Behind the scenes 7. Engage in Q&A Sessions 8. Run Contests and Giveaways 9. Interact and Respond Promptly By employing these strategies, you can increase social media engagement during live events, extend your event's reach, and enhance the overall experience for both attendees and virtual participants.

Utilizing Tik Tok Live streaming is the absolute best way to reach more of an audience. Due to it's higher reach and less restrictive controls like Meta - it is a much better platform to go live on. Pinning the top comment to encourage people to share the live by copying the link is vital for gaining exposure on Live. Reminding people to share the Live, follow the creator, and going live consistently for 7 -14 can drastically change your impressions, reach, and engagement.

I prefer Instagram story and live tweeting because it's where you can share countless updates during the event without spamming your audience. Only key updates should go on the Instagram feed and Linkedin.

Partner with other accounts! Collaborating with other accounts is a powerful strategy to accelerate growth and boost engagement on social media. Connecting with influencers in related fields allows you to tap into new audiences that align with your brand. Through meaningful partnerships, you can showcase your unique value and contribute to conversations already capturing the interest of your partners' followers. Take turns moderating, asking thought-provoking questions, and delivering valuable content to create an engaging and impactful experience for everyone involved.

Planning is great but distributions play a major role in increasing the visibility of the upcoming live event. How to do it? Get more people to share about the event on social media. Those include the speakers, interested participants, employees and friends.

While it's great to plan ahead, don't plan ahead too far in advance. This will lead to people forgetting about your live event because there are too many things going on. Often, you'll see amazing return by starting your promotion about a week ahead of the event. For bigger and more anticipated launches, you want to promote your live event up to two weeks in advance at most.

Based on my experience, leveraging guerrilla campaigns during live events is highly effective. Create a pre-event buzz using event hashtags and engage your employees. At a banking event, I had 30 employees post pictures with quirky quotes, using event hashtags and tagging my company, and the results were impressive. For the next two years, my posts consistently ranked at the top whenever someone searched for event hashtags. This strategy boosts event visibility and establishes a lasting online presence beyond the event itself.

Great tip, I like to reward the followers that mark themselves going with a incentive to invite more friends and if they mark themselves going you get double..that sought of thing..thanks for sharing great reading..

If you're livestreaming on social media, take the opportunity to be social (!) and interact with your audience. You can do this by answering questions, running polls or seeking audience insights/resources in the comments. I have found that shorter, interactive streams generate more views and engagment than longer broadcasts of speeches or discussions that don't encourage audience participation. After the stream, encourage viewers and participants to share their takeaways via social media posts using the event hashtag, and then engage with their insights to keep the conversation going!

Start by identifying the most engaging topic! Review your post insights to determine what topics have generated the most premium engagement - not just drive-by likes but shares and comments. Which components of your content create a conversation? Engage with those comments and ask your followers questions to identify the themes they're most passionate about. Use that topic for your discussion to ensure you have an event where people want to ask questions and invite their friends to join. Once you're in there, ensure you respond to those questions in real-time.

I really like when I have a chance to win something, whether it’s during a live event or finding out after the event! You can have followers register, so you know how to contact them when they win. If you ask questions during a live event and have giveaways after each question, this would help keep your audience’s attention. If you have a final giveaway at the end of the live event, you could hold your audience until the very end. Be creative and have fun, while being informative and entertaining!

Don't just go live and talk about your business, or promote your products. Have a plan, think of it like a live TV show. Will someone be doing a presentation? a Q & A? have a plan for what the programming looks like, and come up with a "carrot" segment, something fun that stimulates curiosity, that you can put

Creating moments that are made to be shared on social media definitely boosts engagement during a live event. Have an instagramable wall/corner/scene; get guests to go on a scavenger hunt and share selfies along the way. People love to be part of the action, not just spectators, so give them chances to chime in.

We all seek validation in one form or another. This holds true for individuals sharing their experiences on social media. One of the simplest ways to engage an audience on social media is by acknowledging and responding to their posts. This validation and acknowledgement promotes positive perception of you and your events.

Sometimes an incentive can work well to drive engagement from audience members - what can they get out of it? Also, make engaging easy! Tag audience members, find ways to make engaging fun and interactive. Nobody wants to engage if it's not fun, quick, or worth their while!

Be ready to field questions, or come up with a game to play with attendees. Make your live something fun that people want to interact with.

Another idea is texting a simple drafted brief about updates to few if not all so they stay surprised and connected in receiving a DM from a popular page/brand.

Read 👏 your 👏 livestream 👏 comments 👏 I watched a livestream recently that felt prerecorded. This isn't the first time that's happened... So many people make the mistake of going live and getting caught up in what they "planned" that they neglect the viewers. I get it. I love to plan, but livestreaming is the improv of the social media world. Learn to communicate with people in real-time so they know they're having a conversation with a real person.

- Send thank-you messages to attendees. - Share event highlights through posts or stories. - Collect feedback through surveys. - Offer incentives to maintain engagement. - Analyze post data for event impact assessment.

You shouldn't wait too long to find out how well your live event went. Just like with a video, you'd want to make sure that people know where to go next and what to do if they liked what you showed them.

Make sure you have a set behavioral goal and CTA to ensure attendees are doing what you want them to. Use tracking links, special landing pages, and coupon codes to measure the efficacy of your live stream.

If you think that once the live event is done, the work is done, you're missing out on the most important part to keep engagement high. What I've seen work is getting testimonials to share from the event and using them in different content formats: video, story, carousel etc. This contributes to keeping your audience engaged and feeling like they're part of something bigger.

Following up should be done immediately the live. Sometimes, audience come on a live event without knowing details about the live or the person hosting it. Following up immediately makes them remember you faster than when left till another time.

In Linkedin: To increase LinkedIn engagement during live events, start by promoting the event well in advance with compelling titles and descriptions. Utilize interactive features, encourage networking, and use a unique event hashtag for wider visibility. Share post-event highlights and collaborate with partners for cross-promotion. Engage in post-event discussions, connect with new contacts, and seek feedback for improvements. Consistency in hosting events and monitoring analytics will help refine your approach and keep your audience engaged.

Bad sound or video quality can ruin a live event. It's a simple preparation step, but make sure your audience can see and hear you clearly. Especially if it's a collaborative live event with other accounts, that's a lot of data transfer through your device. Test, test, test!

I advise caution. For you as a marketer, that Live Event is your entire world. For weeks in a row, it’s all you can think about. Dream about. It’s your oxygen. But for your target audience? It’s just another distraction. Do not shovel it down their throat. Instead: Respect their attention. Make it worthwhile for them. Focus on a long-term relationship.

I believe it depends on your brand voice and brand image. The way your brand interacts with the audience. For an entertaining brand - this shouldn't be a problem at all. But, brands that host informative events would have to come up with creative ideas to keep their live audience engaged and attract more people to join.

The most basic plan of action for me has been: 1. Make your event a fun theme (recently attended a two day email marketing workshop with the whole thing space-themed. From the landing page to the milestone titles to even the host's costume. The fun theme is what made me sign up.) 2. Marketing it well both organically and through paid media months in advance. 3. Reminding at the right time. 1 week before the event and then a few hours before has done the trick for me. If done too much, can lead to annoyance and cancellation. 4. Make sure you have planned it in a way so that you can interact with the comments in real time. This is sooo important. 5. GET THOSE FEEDBACKS RIGHT AWAY.