Hier erfahren Sie, wie Sie Ihre persönliche Marke effektiv kommunizieren können, während Sie aus der Ferne arbeiten.

Wenn du nicht im Büro bist, hilft es dafür zu sorgen, dass du auf anderen Ebenen immer wieder Präsenz zeigst und deine Kolleg:innen an dich erinnerst. Eine starke Personal Brand kann dafür eine gute Option sein.

Use Professional Imagery: Ensure your profile pictures are professional and consistent across all platforms, reinforcing a cohesive image. Craft a Compelling Bio: Write a concise, impactful bio that highlights your skills, achievements, and what sets you apart. Use the same bio or variations of it across your profiles. Update Regularly: Keep your profiles and portfolio updated with your latest projects, skills, and accomplishments. Regular updates signal that you are active and engaged in your field. Share Thought Leadership: Post articles, insights, and updates relevant to your industry. This demonstrates your expertise and keeps your network informed about your work.

One of the easiest ways to communicate your personal brand whilst virtual is your video background image. We create these for our clients as it's important to be profession no matter what environment you are in. Working from home with kids mess in the backgound? Have a plain wall in your office behind your computer or other people? No problem if you design a simple branded background. Canva is your friend here to design it easily and remember to load it into all of your platforms Google meet, Microsoft Teams, Zoom etc It's a small thing that makes a big difference. Don't forget to make them for your team too.

Building a strong personal brand and network is not just about promoting yourself. It's also about providing value to others. Look for opportunities to share your expertise, offer help and support, and connect people who can benefit from each other. By adding value to others, you will build a strong and meaningful network. Ask for feedback from colleagues, mentors, and clients to help you understand how your personal brand is perceived. Use this feedback to continuously improve and refine your brand. Additionally, collect testimonials and endorsements from others to showcase your expertise and credibility.

If your headshot is a selfie 🤳 a crop from a friend's wedding or 10 years out of date... you are falling at the first hurdle

One way to clearly communicate your values is to talk about issues you feel strongly about. This needs to be treated with caution as some issues are so divisive that you can repel a lot of people that could still match you for work if this issue wasn't discussed. So when I talk about values I mean, if you love health and exercise add that to one of your blogs or posts. If you enjoy learning and education, share a book or podcast you enjoy. These are shared values that can help connect you to your audience. Opinions about politics, religion and topical sensitive subjects are not advised. Remember we are running a business and areas unconcerned with your role don't need to be discussed. Seek to attract rather than repel.

Wofür stehst du und was ist dir wichtig? Sorge dafür, dass diese Botschaft auf allen Kanälen deutlich wird und du sie auch in der persönlichen Kommunikation kontinuierlich verfolgst.

Insbesondere wenn du im Ausland und nicht dauerhaft präsent bist, ist es wichtig dir ein starkes Netzwerk aufzubauen. Gehe aktiv in den Austausch und verabrede dich zum Beispiel zu Coffee-Calls mit deinen Kollegen.

Engage consistently by participating in relevant discussions and contributing valuable insights. Join industry-specific groups and forums to stay updated and interact with peers regularly. Additionally, consider hosting your own webinars or virtual meetups to position yourself as a thought leader. Use social media platforms to share your experiences and connect with like-minded professionals. By maintaining an active and strategic presence, you can build meaningful relationships that enhance your personal brand and open up new opportunities for collaboration and growth. This proactive approach ensures that your personal brand remains visible and influential in the remote work environment.

Persönlichkeit gewinnt. Immer. Deine Persönlichkeit ist das einzige, was dazu führt, dass du nicht austauschbar bist. Es wird immer Leute mit den gleichen Skills und Talenten geben. Aber niemand hat deine Persönlichkeit.

Communicate your personal brand effectively by being active on professional networks, engaging in online communities, and sharing relevant content. Use clear, consistent messaging in your emails, social profiles, and virtual meetings to showcase your skills and values.