Hier erfahren Sie, wie Sie sich an Änderungen in den Suchmaschinenalgorithmen anpassen können.

Google es un sistema dinámico en constante evolución, al punto de que muchas de sus actualizaciones no son informadas, pero si lo son las más destacadas o importantes. En 2023 Google informo 9 updates (de los grandes) y en lo que va del 2024 ya tenemos 2. Es importante destacar que la esencia del SEO se mantiene estable (generar sitios web de calidad, con contenido relevante y útil para el usuario, etc.) pero hoy en día para posicionar en industrias competidas necesitamos más que esto y ahí es donde nuestro conocimiento actualizado puede marcar diferencia.

Forget about the algorithm! Also forget about length. Give the reader enough content to that satisfies the promise of your headline. I recently wrote a blog titled how to export your LinkedIn ad data in 4 simple steps. I focused on giving all the relevant information needed in each step, with screenshots. Then added a brief intro and conclusion. That's it. I repeated this for a number of platforms. Most, if not all blogs are now ranking on all search engines! Why? Because I promised the reader something. Then deliver as much value in the shortest time possible.

Calidad por sobre cantidad... en todos estos años como consultor SEO me canse de ver blogs repletos de contenidos de baja calidad que no traccionan tráfico. Un contenido debe satisfacer una necesidad, enfócate en satisfacerla, ofrecerle una buena experiencia al usuario desde todo punto de vista. No repitas exactamente lo mismo que hacen los otros, un contenido es una oportunidad de contar experiencia propia y eso es lo más valioso para los usuarios. Selecciona correctamente el tópico, investiga el search intent, la profundidad del contenido, su enlazado interno y la jerarquía que va a tener dentro de tu blog, evita canibalización interna...

It's important to review rankings and click through rate more than anything else. Why? Well you need content that appears. Then you need people to click to read it. That's it. We found that our "how to export" post got a lot of traffic very quickly. So we knew how to tailor our content plan moving forward to make sure we had a great ROI. Once your content is ranking. It's key to make the most of that traffic. We had a article that was getting thousands of view but no clicks. We looked at the headline and meta content to see what was happening. Even though we'd written something value packed. No one cared. So we changed the headline and clicks to that post started to skyrocket.

You have no idea what will work until you click publish. The best thing you can do it to test content. For example 3-5, very specific and short articles to see if they start ranking first and foremost. Then optimize once they are appearing and getting views. It's then easy to expand on what's working and test out how to update blogs that are getting you traffic.