During lockdown we were asked by Gucci to break the monotonous cycle of self-shot content by creating a partnership campaign that embraced the spirit of cinema to empower Gucci’s ambassadors to make short narrative-based films that hero Gucci’s new Jackie bag.
The outcome was ABSOLUTE BEGINNERS. A campaign that channelled the spirit of amateurism, commissioning nine people who are used to being in front of the camera, to make their filmmaking debut, behind the camera; featuring works from Barry Keoghan, Arlo Parks, Lily Gavin, Elle Fanning, Kelvin Harrison Jr, Jodie Turner-Smith, Yoshi, Emma Corrin and Benedetta Porcaroli.
( Arlo Parks )
( Barry Keoghan )
( Benedetta Porcaroli )
( Elle Fanning )
![](https://cdn.statically.io/img/dazed.studio/media/inznaaoa/copy-of-img_3010.jpg?&width=50&auto=format&fit=crop)
![](https://cdn.statically.io/img/dazed.studio/media/cuvfqedb/copy-of-guccialwayswins_v1_chloerosey-8.png?&width=50&auto=format&fit=crop)
( Emma Corrin )
![](https://cdn.statically.io/img/dazed.studio/media/5kfjdgpo/copy-of-000033710004.jpg?&width=50&auto=format&fit=crop)
![](https://cdn.statically.io/img/dazed.studio/media/cwwfunv4/copy-of-000033680022.jpg?&width=50&auto=format&fit=crop)
( Jodie Turner Smith )
![](https://cdn.statically.io/img/dazed.studio/media/sbvd5vs1/copy-of-jackie_h264_1080_final_v1000_03_28_00still005.jpg?&width=50&auto=format&fit=crop)
![](https://cdn.statically.io/img/dazed.studio/media/tmtmzqrb/copy-of-jackie_h264_1080_final_v1000_01_43_00still004.jpg?&width=50&auto=format&fit=crop)
![](https://cdn.statically.io/img/dazed.studio/media/wa3jwaww/copy-of-jackie_h264_1080_final_v1000_04_24_11still010.jpg?&width=50&auto=format&fit=crop)
( Kelvin Harrison Jr. )
![](https://cdn.statically.io/img/dazed.studio/media/2b5jnrco/copy-of-100180910005.jpg?&width=50&auto=format&fit=crop)
![](https://cdn.statically.io/img/dazed.studio/media/oqxbx5nk/copy-of-100180910008-2.jpg?&width=50&auto=format&fit=crop)
( Lily Gavin )
![](https://cdn.statically.io/img/dazed.studio/media/mrknuhlr/copy-of-lily-gavin-gucci-x-dazedstill08.jpg?&width=50&auto=format&fit=crop)
![](https://cdn.statically.io/img/dazed.studio/media/1rkdnk2d/copy-of-lily-gavin-gucci-x-dazedstill05.jpg?&width=50&auto=format&fit=crop)
![](https://cdn.statically.io/img/dazed.studio/media/mvpn3epb/copy-of-lily-gavin-gucci-x-dazedstill02.jpg?&width=50&auto=format&fit=crop)
( Yoshi )