VisualGPS: The latest creative trends

Stay ahead of visual creative trends with our latest reporting. Backed by data, these stories contain actionable insights that will elevate your campaigns and content, driving meaningful impact with today's consumers. Check back often as our ongoing research uncovers how sentiment and customer expectations shift over time—evolving the imagery that connects with your audience.

The latest

Businesswoman working at hotel bedroom
Beyond the Airport: Capturing the True Essence of Modern Business Travel › Discover dynamic finance visuals through our partnership with DRS Produções and Renata Angerami, highlighting diversity in corporate hotel settings.
Washing hanging on a Washing Line in a Paved Back Yard
Sustainable Living: Small Steps, Big Impact › Rethink how visual storytelling supports expectations around sustainability initiatives
Competitive professional soccer player aggressively slide tackles toward opposing player in an attempt to steal ball
Summer Competitive Sports › Every four years, the world comes together for a spectacle of human achievement, national pride, and unparalleled storytelling.
Male friends embracing each other while taking break after exercise class in gym
Queer Spaces › Showing the importance of third spaces for LGBTQIA+ people.
Female doctor consoling man in hospital
Between Doctor and Patient: A Special Connection › Highlighting best-in-class examples of the special connection between doctors and patients.
Father and daughter cuddling on couch at home
Family Moments › Capturing the beautiful everyday moments in real families' lives.
See more creative trends
Woman with eyes closed in club
Butch by Jordan Rossi › Jul 23, 2024 "Butch", shot by Jordan Rossi, explores queer masculinity through film and photography.
Content Spotlight
Young male teacher helping elementary school students during the lesson in classroom
Neurodiversity in Education › Jul 22, 2024 How can brands help repicture education with an inclusive lens for all?
EMEA
Diversity, Equity and Inclusion
Woman Eating Bowl Of Cereal By Window In Kitchen
Detailing Daily Life in Video › Jul 12, 2024 Social media users are fascinated by simple daily routines, but brands aren't choosing this type of video.
Video
AMER
Social Media
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VisualGPS in the News

You should rethink using AI-generated images if you're in the trust-building business
You should rethink using AI-generated images if you're in the trust-building business ›

Getty Images released its latest VisualGPS report, "Building Trust in the Age of AI," which highlights perspectives from over 30,000 adults in 25 countries from 2022 to 2024 to provide insights into using AI‑generated content in marketing. The report overwhelmingly found that people yearn for "authentic content” with the definition of “authentic” varies from person to person.

Medium wide shot client looking at fabric samples in tailors workshop
Study: 66% of Aussie Men Believe Masculinity is Under Attack ›

This article highlights the latest VisualGPS research to highlight the complex shift in how people view masculinity in Australia and New Zealand and suggests that visual media needs to better reflect this changing landscape.

INSTAGRAM VS REALITY - HOW TRAVEL COMPANIES WIN OVER GEN Z CONSUMERS
Instagram vs Reality-How Travel Companies Can Win Over Gen Z Consumers ›

Jacqueline Bourke, Senior Director of Creative EMEA at Getty Images, breaks down VisualGPS data to highlight the impact of social media on travel content in the UK and how travel marketers need to adapt to the preferences of Gen Z travelers.