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Restaurant Digitization 2024

The Industry Looks to AI and Unified Commerce to Enhance the Customer Experience

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About This Report
Restaurants are investing in AI and unified commerce to enhance personalization and the customer experience.
Table of Contents

Facing another year of uncertainty, restaurants are looking for new ways to gain a competitive edge. Many are investing in digital tools in hopes of wooing customers with personalized experiences.

Key Question: How are restaurants investing in technology to improve the customer experience?

Key Stat: Thirty-three percent of US restaurants plan to begin using AI for personalized guest marketing in 2024.

Here’s what’s in the full report

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Table of Contents

  1. Executive Summary
  2. The restaurant industry faces another year of uncertainty
  3. Despite years of investments, utilizing data remains a challenge for the industry
  1. Unified commerce and AI are among the most prominent trends in restaurant digitization
  2. These back-end technology investments can create better experiences for customers, both in-store and online
  3. Sources
  1. Media Gallery

authors

Blake Droesch

Contributors

Suzy Davidkhanian
Carina Perkins
Senior Analyst
Amy Rotondo
Director, US Research
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