Celebrating Progress: A Look at Coegi’s 2024 Achievements

As a strategic digital media partner, Coegi continually advances the frontiers of programmatic buying, authentic social media campaigns, and comprehensive digital channel optimization. We invest in creating thought leadership and maintaining strong ties with technology partners to stay at the cutting edge of digital trends and innovations. This commitment fosters a culture that celebrates client achievements and nurtures enduring relationships. 

A Whirlwind Start to 2024

The past six months at Coegi have been marked by a series of exciting accolades and strategic partnerships that have significantly enhanced our industry standing while serving as a testament to the strength of our team’s work ethic and expertise.

Achievements and Awards

We kicked off our streak of triumphs by securing a spot in AdExchanger’s Top 50 Programmatic Power Players for the third consecutive year, affirming our leadership in programmatic advertising. Adding to our celebration, Savannah Westbrock, Coegi’s Director of Innovation and Development, was honored as one of the Top Women in Media and Ad Tech in the “Up and Comers” category by AdExchanger and AdMonsters, highlighting our commitment to fostering talent within our ranks.

The spotlight continued with our groundbreaking collaboration with Moderna on the #SpikevaxPartner Community influencer marketing campaign. This groundbreaking campaign launched 550 posts, generating over 503 million impressions and a 484% increase in engagement rates, significantly boosting Spikevax’s market share from 37% to 48% and influencing 24% of all US vaccine conversions in fall 2023.

This campaign not only became a finalist in two categories at the Shorty Awards but also clinched a prestigious win for the 2024 Grand Indie awards, celebrating the most creative and effective independent agency campaigns globally. Furthermore, it triumphed at the 2023 MediaPost Planning & Buying Awards, winning in the Influencer Marketing Category. 

Lastly, we were proud to be honored by the St. Louis Business Journal as one of the “Fast 50,” highlighting the fastest growing companies in the region, as well as being included on the list of the largest marketing and advertising agencies for St. Louis.

Client and Company Partnerships

On the client partnership front, we proudly announced our collaboration with The Humane Society of the United States, aiming to amplify their animal welfare initiatives. We also deepened our relationship with Moderna by becoming their paid media partner for the Canadian market. This partnership is built on a solid two-year foundation with Moderna’s global commercial team and encompasses a comprehensive media strategy.

Our strategic alliances have also expanded to include joining forces with Meet The People. This new alliance with a network of innovative independent agencies promises to foster collaborative growth and bring fresh perspectives and resources to our clients, further enhancing our capabilities and impact in the digital marketing sphere.

The Transformative Impact of Recognition

The accolades Coegi has garnered have significantly bolstered our agency’s profile and enhanced our strategic positioning to the benefit of our clients. These awards attest to our ability to deliver cutting-edge solutions and results-driven campaigns that significantly impact our clients’ market presence and consumer engagement. This recognition not only confirms our effectiveness in current markets but also aligns with the broader industry analysis provided by key insights from industry experts.

According to Forrester’s ‘The Media Management Services Landscape, Q2 2024‘ report, Coegi is included among notable vendors and has an industry focus on retail, financial services, and pharmaceuticals and medical equipment. Coegi self-reported the extended use cases of communications strategy, media and ad operations, and martech and adtech implementation as the top use cases for which clients select us.

This recognition from Forrester cements for us our reputation as a versatile and strategic partner capable of navigating the complexities of the global media management market.

Looking Forward: Coegi’s Vision for the Future

As Coegi strides confidently into the future, our roadmap is clear and ambitious. Fueled by the success and recognition of the past six months, we are set to achieve even more as we continue to innovate and expand our impact within the digital marketing world.

Innovations and Collaborative Growth

• Technological Advancements: Coegi is broadening its technological and engagement strategies to enhance overall performance and client relationships. We continue to harness AI and machine learning to transform content creation, streamline workflows, and optimize ad delivery. Additionally, we’re implementing universal ID solutions and enhancing our ecosystem with advanced cross-channel measurement and audience strategies through strategic technology partnerships.
  
• Meet The People and Worldwide Partners Collaborations: These collaborations allow us to stay independent and maintain the unique culture of Coegi while amplifying our impact through access to a broader network of resources and expertise. By aligning with a network that shares our core values, we place people at the heart of every strategy, enhancing our client-centric approach and empowering our community-focused initiatives.
• Award Submissions: We’re building on recent successes with several award submissions planned this year to highlight our ongoing excellence and innovation in digital marketing.

Coegi is not just adapting to changes but actively shaping the future of digital marketing. By balancing innovation with our commitment to clients and community, we are poised for a dynamic future. Thanks to our team for all their work in making the start of this year a success!