María Fernanda Carvajal

| PR General Manager | Key media relationships | Media Strategy | PR Planning | Agency management | Spokesperson preparation | Global Comms Lead | Training | Story Telling | Influencer Marketing | High Impact Launches |

Bogotá, Distrito Capital, Colombia Información de contacto
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I´m a PR expert with extensive experience, more than 17 years designing and developing external communications strategies and campaigns to help position a company within its different audiences, satisfying the organization’s needs and helping in the consecution of business objectives.

I have solid knowledge of media management/corporate communications, PR strategies, content launches and initiatives through digital channels ensuring messages are delivered and received in a timely and relevant form to various external and internal clients.

I am organized, resourceful, and effective communicator capable of positively impacting all levels of the organization including C levels and senior executives.

I have proven ability to analyze, leadership, creativity, technology and teamwork.

If you want to connect with me, you can write me at mafecarvajal@eccolocomunicaciones.com . I will be happy to be in touch with you.

Actividad

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Experiencia

  • Gráfico Coursera

    LATAM Public Relations and Comms Manager II

    Coursera

    - actualidad 2 años 4 meses

    Bogotá, Distrito Capital, Colombia

  • Gráfico Cóctel Brand

    Strategic Partner in PR and Communications

    Cóctel Brand

    - actualidad 8 años 4 meses

    Bogotá, Distrito Capital, Colombia

    Design, coordinate the execution and monitoring of a proper and accurate PR and Comms strategy of External Communications, Free Press and Public Relations strategies for their clients.

  • Owner and Founder

    Eccolo Comunicaciones

    - actualidad 16 años 6 meses

    Bogotá, Distrito Capital, Colombia

    As the head of the company, I´m in charge of the leading the design, execution and monitoring of corporate communications strategies of the clients of the agency, working hand by hand with Managers executives, Digital team and Internal Comms leads, among others to understand needs, establishing tactics and defining priorities. Keeping constant communication with the global brand teams in order permanently share information from our market and to understand the business needs as well as global…

    As the head of the company, I´m in charge of the leading the design, execution and monitoring of corporate communications strategies of the clients of the agency, working hand by hand with Managers executives, Digital team and Internal Comms leads, among others to understand needs, establishing tactics and defining priorities. Keeping constant communication with the global brand teams in order permanently share information from our market and to understand the business needs as well as global corporate objectives.

    Also applying the local PR strategies to other markets such as Ecuador, Perú, Panamá and
    México.

    Some of our clients have been: Carestream, BYD, Peugeot, Colciencias, Colfuturo, DOLE, CH (Carolina Herrera) , BVLGARI, Sterling de Colombia, Swarovski, Industria Licorera de Caldas, Festival de la Imagen, DOLE, Foro Mundial de la Bicicleta, Aspaen Colombia, HADA, British Council, El Retiro Centro Comercial, Escuela de Gastronomía Mariano Moreno, Italcol, Sally Beauty, Guess, Swatch, Festival de la Imagen, Congreso Mundial de la Bici, La Leyenda del Dorado, Dakar 2015, COACH, Furla, Purificación García, Agencia de Desarrollo de Cundinamarca, Aguas de Manizales, Panacash, Buk, Totto, Banco Pichincha, Zemoga, Betplay, Wplay, Popsy, among others.

  • Gráfico Contraloría de Bogotá, D.C.

    Communications Contractor

    Contraloría de Bogotá, D.C.

    - 6 mes

    Bogotá, Distrito Capital, Colombia

    In charge of supporting all of the Managers of the Local Mayors Offices in Bogotá, that are part of the Citizen Participation and Local Development department of the General Comptroller’s Office, in order to constantly generate impact and visibility of the entity and strengthen its exercise of fiscal and social control towards the media and the other stakeholders.

    - Development of content for the different internal channels of the Comptroller's Office.
    - Writing scripts for required…

    In charge of supporting all of the Managers of the Local Mayors Offices in Bogotá, that are part of the Citizen Participation and Local Development department of the General Comptroller’s Office, in order to constantly generate impact and visibility of the entity and strengthen its exercise of fiscal and social control towards the media and the other stakeholders.

    - Development of content for the different internal channels of the Comptroller's Office.
    - Writing scripts for required videos.
    - Accompaniment to the Managers of the Comptroller's Offices of the Localities of Bogotá on a weekly basis to obtain inputs for the internal communication channels.
    - Accompaniment in events developed by the Participation Department, virtual presentation of the same and preparation of scripts.

  • Strategic Director and Partner

    Emedia PR

    - 1 año 2 meses

    Bogotá, Distrito Capital, Colombia

    I was one of the founders of the company.
    In charge of directing the strategic plan of clients such as Grupo Luxus, Cusezar construction company, Damovo Colombia, BMW, Buchanan's 18, Buchanan's Red Seal, Don Julio, LVMH, Cablecentro, Casa Editorial El Tiempo, among others. Additionally responsible for the execution of press management, strategic alliances and public relations in the country.

  • Gráfico EURO RSCG

    PR Department Coordinator

    EURO RSCG

    - 2 años 11 meses

    Bogotá, Distrito Capital, Colombia

    I was responsible for planning and developing communication and public relations strategies for different companies such as Aventis, Cablecentro, Lego, Bodytech Sports Medical Center, Everfit, Peugeot, Hugo Boss, Bally, La Francol, Damovo Colombia, Industrias Philips de Colombia, Zambon Laboratory, Antonio Nariño University, Jabón Oro and Telmex. Among my responsibilities was press management, market intelligence, conducting press conferences, crisis management and other public relations…

    I was responsible for planning and developing communication and public relations strategies for different companies such as Aventis, Cablecentro, Lego, Bodytech Sports Medical Center, Everfit, Peugeot, Hugo Boss, Bally, La Francol, Damovo Colombia, Industrias Philips de Colombia, Zambon Laboratory, Antonio Nariño University, Jabón Oro and Telmex. Among my responsibilities was press management, market intelligence, conducting press conferences, crisis management and other public relations activities.

Educación

Licencias y certificaciones

Idiomas

  • English

    Competencia bilingüe o nativa

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