The deprecation of third-party cookies led technology brand HP to rethink its approach to targeting and acquiring new customers. HP needed to operationalize the first-party data set in its data lake and translate it into an acquisition engine with offers for shoppers that are designed to convert. |
You'll uncover how HP: |
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Presenters |
![]() Kumar RamGlobal Head of Marketing Data Sciences, HP![]() Michael TrapaniHead of Product Marketing, ActionIQ![]() Jenny ZhuSolutions Architect, Databricks |
Moderator |
![]() Jeremy GoldmanSenior Director, Client Briefings, EMARKETER |
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