Nearly 7 in 10 advertisers (68%) who utilize off-site campaigns view them as a vital component of their retail media plans, according to a TripleLift survey executed by EMARKETER.
What’s more, over half (55%) anticipate increasing their budget for off-site spending in the next 12 months, underscoring the tactic's strategic benefit.
Join us for a live Tech-Talk Webinar, presented by TripleLift, to learn about the transformative role of off-site advertising in retail media’s growth trajectory. Our guests from TripleLift and Flywheel will discuss the findings, why off-site advertising is seeing increased investments, and more. |