Cyril LOUIS ☁

[Speaker] Le LEC - Comment une DXP (Digital eXperience Platform) peut vous aider à gérer votre relation client ?
- Une DXP, pour Data eXperience Platform, sert à centraliser toute l'information, commerce et marketing, et à la diffuser à travers tous les canaux.
- Dans cette session, après avoir introduit la DXP et différents cas d'usages, nous vous expliquerons comment intégrer une DXP à son CRM pour bénéficier de la vue 360 et de personnaliser et d'automatiser la communication… Mehr anzeigen

[Speaker] Le LEC - Comment une DXP (Digital eXperience Platform) peut vous aider à gérer votre relation client ?
- Une DXP, pour Data eXperience Platform, sert à centraliser toute l'information, commerce et marketing, et à la diffuser à travers tous les canaux.
- Dans cette session, après avoir introduit la DXP et différents cas d'usages, nous vous expliquerons comment intégrer une DXP à son CRM pour bénéficier de la vue 360 et de personnaliser et d'automatiser la communication, l'approche commerciale et marketing.
- Nous présenterons ensuite comment construire une expérience client personnalisée grace à une DXP. Weniger anzeigen

[Speaker] Czech Dreamin - Known and unknown Salesforce Marketing Cloud limitations… and some workarounds
- As a Marketing Cloud newbie, you may want to be aware of Salesforce Marketing Cloud limitations! And as a veteran, you may have already faced some limitations… So what if the Community could support you and share tips or workarounds to anticipate limitations?
Join me in this session to learn from what I have faced around topics such as testing, data sync, lead scoring, customer… Mehr anzeigen

[Speaker] Czech Dreamin - Known and unknown Salesforce Marketing Cloud limitations… and some workarounds
- As a Marketing Cloud newbie, you may want to be aware of Salesforce Marketing Cloud limitations! And as a veteran, you may have already faced some limitations… So what if the Community could support you and share tips or workarounds to anticipate limitations?
Join me in this session to learn from what I have faced around topics such as testing, data sync, lead scoring, customer journeys and more.
*Tips you don't have from official online documentation* Weniger anzeigen

[Lecturer] Bachelor Digital Marketing: CRM & Salesforce courses

Salesforce Marketing Cloud Limitations (and ways around them)
https://www.xforcesummit.com/talks/marketing-cloud-limitations-and-ways-around-them/

• Trailhead Zone - Hands-On Quick Start
- As Salesforce expert, my role was to help people to complete their first Trailhead module, with an introduction to Lightning via Trailhead
• Trailblazer Community Booth
- As the Geneva Switzerland User Group Leader, my role was to explain the functioning, dynamics, objectives and advantages of the Salesforce Trailblazer Community Groups in Switzerland

• Salesforce Trailblazer Community Cove
- As the Geneva Switzerland User Group Leader, my role was to explain the functioning, dynamics, objectives and advantages of the Salesforce Trailblazer Community Groups
• Salesforce Trailblazer Community Kiosk
- As part of the Trailblazer Community, my role was to share information about the Trailblazer Community, how to join Community Groups or become Mentors to learn, connect, have fun and give back together! We welcome all and we love to… Mehr anzeigen

• Salesforce Trailblazer Community Cove
- As the Geneva Switzerland User Group Leader, my role was to explain the functioning, dynamics, objectives and advantages of the Salesforce Trailblazer Community Groups
• Salesforce Trailblazer Community Kiosk
- As part of the Trailblazer Community, my role was to share information about the Trailblazer Community, how to join Community Groups or become Mentors to learn, connect, have fun and give back together! We welcome all and we love to succeed together! Weniger anzeigen

[Speaker] North Africa Dreamin - Known and unknown Salesforce Marketing Cloud limitations… and some workarounds
- As a Marketing Cloud newbie, you may want to be aware of Salesforce Marketing Cloud limitations! And as a veteran, you may have already faced some limitations… So what if the Community could support you and share tips or workarounds to anticipate limitations?
Join me in this session to learn from what I have faced around topics such as testing, data sync, lead scoring… Mehr anzeigen

[Speaker] North Africa Dreamin - Known and unknown Salesforce Marketing Cloud limitations… and some workarounds
- As a Marketing Cloud newbie, you may want to be aware of Salesforce Marketing Cloud limitations! And as a veteran, you may have already faced some limitations… So what if the Community could support you and share tips or workarounds to anticipate limitations?
Join me in this session to learn from what I have faced around topics such as testing, data sync, lead scoring, customer journeys and more.
*Tips you don't have from official online documentation* Weniger anzeigen

[Lecturer] Master Digital Marketing: CRM & Salesforce courses

• Salesforce Trailblazer Community Booth
- As the Geneva Switzerland User Group Leader, my role was to explain the functioning, dynamics, objectives and advantages of the Salesforce Trailblazer Community Groups
• Trailhead Zone - Hands-On Quick Start
- As Salesforce expert, my role was to help people to complete their first Trailhead module, with an introduction to Lightning via Trailhead

• Salesforce Trailblazer Community Booth
- As the Geneva Switzerland User Group Leader, my role was to explain the functioning, dynamics, objectives and advantages of the Salesforce Trailblazer Community Groups
• Trailhead Zone - Hands-On Quick Start
- As Salesforce expert, my role was to help people to complete their first Trailhead module, with an introduction to Lightning via Trailhead

• Salesforce Trailblazer Community Booth
- As the Geneva Switzerland User Group Leader, my role was to explain the functioning, dynamics, objectives and advantages of the Salesforce Trailblazer Community Groups

• [Speaker] French Touch Dreamin - Known and unknown Salesforce Marketing Cloud limitations… and some workarounds
- As a Marketing Cloud newbie, you may want to be aware of Salesforce Marketing Cloud limitations! And as a veteran, you may have already faced some limitations… So what if the Community could support you and share tips or workarounds to anticipate limitations?
Join me in this session to learn from what I have faced around topics such as testing, data sync, lead scoring… Mehr anzeigen

• [Speaker] French Touch Dreamin - Known and unknown Salesforce Marketing Cloud limitations… and some workarounds
- As a Marketing Cloud newbie, you may want to be aware of Salesforce Marketing Cloud limitations! And as a veteran, you may have already faced some limitations… So what if the Community could support you and share tips or workarounds to anticipate limitations?
Join me in this session to learn from what I have faced around topics such as testing, data sync, lead scoring, customer journeys and more.
*Tips you don't have from official online documentation* Weniger anzeigen

How to Implement Lead Scoring and Lead Activity Tracking in Salesforce and Salesforce Marketing Cloud for the B2B Industry

• Admin Meadow - Innovation & Salesforce Release
- As Salesforce expert, my role was to guide customers on how to bring Innovation via Salesforce Release Best Practices
• Trailhead Zone - Hands-On Quick Start
- As Salesforce expert, my role was to help people to complete their first Trailhead module, with an introduction to Lightning via Trailhead
• Community Cove - Trailblazer Community Booth
- As the Geneva Switzerland User Group Leader, my role was to explain the functioning… Mehr anzeigen

• Admin Meadow - Innovation & Salesforce Release
- As Salesforce expert, my role was to guide customers on how to bring Innovation via Salesforce Release Best Practices
• Trailhead Zone - Hands-On Quick Start
- As Salesforce expert, my role was to help people to complete their first Trailhead module, with an introduction to Lightning via Trailhead
• Community Cove - Trailblazer Community Booth
- As the Geneva Switzerland User Group Leader, my role was to explain the functioning, dynamics, objectives and advantages of the Salesforce Trailblazer Community Groups Weniger anzeigen

Bachelor Digital Marketing: CRM & Salesforce courses

Master Digital Marketing: CRM & Salesforce courses

• Salesforce Communities & User Groups Booth
- As the Geneva Switzerland User Group Leader, my role was to promote Salesforce Communties & User Groups initiatives and to explain the functioning, dynamics, objectives and advantages of the Salesforce Communities & User Groups.

• Salesforce User Groups Booth
- As the Geneva Switzerland User Group Leader, my role was to promote User Groups initiatives in Europe and to explain the functioning, dynamics, objectives and advantages of the Salesforce User Groups

• [Author] La collaboration numérique, outil d'amélioration du Service Clients (Digital collaboration, a tool to improve Customer Service)
• Article in french (on page 35) : http://www.ictjournal.ch/news/2017-10-03/lexpertise-suisse-en-vision-artificielle-sinvite-en-une-dictjournal

• [Speaker] Salesforce Marketing Cloud Session - Connecting the Clouds: Leverage Marketing Cloud campaigns with Sales Cloud & Service Cloud data
- Discover how to optimize Marketing Cloud with Sales Cloud and/or Service Cloud data via Marketing Cloud Connect feature.
- Learn in under 20 minutes with live demo how to setup and configure Marketing Cloud Connect with Clicks, not Code; and then how to use Sales Cloud and/or Service Cloud data in your Marketing Cloud campaigns.
-… Mehr anzeigen

• [Speaker] Salesforce Marketing Cloud Session - Connecting the Clouds: Leverage Marketing Cloud campaigns with Sales Cloud & Service Cloud data
- Discover how to optimize Marketing Cloud with Sales Cloud and/or Service Cloud data via Marketing Cloud Connect feature.
- Learn in under 20 minutes with live demo how to setup and configure Marketing Cloud Connect with Clicks, not Code; and then how to use Sales Cloud and/or Service Cloud data in your Marketing Cloud campaigns.
- http://frenchtouchdreamin.com/index.php/sessions/connecting-the-clouds-leverage-marketing-cloud-campaigns-with-sales-cloud-service-cloud-data/
• French Touch Dreamin is a community led event for Salesforce professionals. It is a full day event with multiple tracks of content and some of the best keynote speakers that you will not want to miss!
- Shawna Wolverton (Senior VP of Product Management at Salesforce), Ludovic Ulrich (Senior Director Startups & AppExchange at Salesforce), Wade Wegner (VP Product Management SalesforceDX at Salesforce), Salesforce MVPs, Salesforce User Group Leaders, Salesforce Developer Group Leaders, Women In Tech Group Leaders and many more!
- http://frenchtouchdreamin.com/index.php/schedule/ Weniger anzeigen

• Trailhead Zone - Lightning Hands-On Quick Start
- As Salesforce expert, my role was to help people to complete their first Trailhead module, with an introduction to Lightning via Trailhead
• Salesforce User Groups Booth
- As the Geneva Switzerland User Group Leader, my role was to explain the functioning, dynamics, objectives and advantages of the Salesforce User Groups

• Customer Journey & Artificial Intelligence: "Comment le marketing digital rattrape ses consommateurs dans leur parcours relationnel"
• Read article in french: http://www.ictjournal.ch/articles/2017-06-12/comment-le-marketing-digital-rattrape-ses-consommateurs-dans-leur-parcours

Customer Journey has become a key element of marketing, to deliver a personalized and omnichannel relationship. Furthermore, the Artificial Intelligence (AI) is experiencing exponential growth and offers more concrete tailored applications for marketing.
What can AI do for marketing? How can AI improve Customer Journey to provide an even more personalized customer experience? How can it promote proactive engagement with clients? How can Machine Learning automatically optimize recommendations… Mehr anzeigen

Customer Journey has become a key element of marketing, to deliver a personalized and omnichannel relationship. Furthermore, the Artificial Intelligence (AI) is experiencing exponential growth and offers more concrete tailored applications for marketing.
What can AI do for marketing? How can AI improve Customer Journey to provide an even more personalized customer experience? How can it promote proactive engagement with clients? How can Machine Learning automatically optimize recommendations to be more relevant? How can Deep Learning simplify the analysis of a large volume of customer information to facilitate the identification of customer profiles?
Weniger anzeigen

• Trailhead Zone - Lightning Hands-On Quick Start
- As Salesforce expert, my role was to help people to complete their first Trailhead module, with an introduction to Lightning via Trailhead
• Trailhead Zone - Be security expert
- As Salesforce expert, I was on the "Ask the Expert" booth to help Admins with profiles, permission sets, Security health check, org wide security best practices and understanding company compliance
• Salesforce User Groups Booth
- As the Geneva… Mehr anzeigen

• Trailhead Zone - Lightning Hands-On Quick Start
- As Salesforce expert, my role was to help people to complete their first Trailhead module, with an introduction to Lightning via Trailhead
• Trailhead Zone - Be security expert
- As Salesforce expert, I was on the "Ask the Expert" booth to help Admins with profiles, permission sets, Security health check, org wide security best practices and understanding company compliance
• Salesforce User Groups Booth
- As the Geneva Switzerland User Group Leader, my role was to explain the functioning, dynamics, objectives and advantages of the Salesforce User Groups Weniger anzeigen

• [Speaker] Salesforce & Wide Agency event Geneva - Dreamforce Highlights and beyond - Marketing Automation & Artificial Intelligence
• Agenda
- Dreamforce highlights & Artificial Intelligence with Einstein
Franck Jaeger, Lead Solution Engineer, Salesforce
- Marketing Automation & Predictive Intelligence with Marketing Cloud
Cyril Louis, Salesforce Consulting Director, Wide Agency
- How to build closer relationships through seamless customer journeys with Marketing… Mehr anzeigen

• [Speaker] Salesforce & Wide Agency event Geneva - Dreamforce Highlights and beyond - Marketing Automation & Artificial Intelligence
• Agenda
- Dreamforce highlights & Artificial Intelligence with Einstein
Franck Jaeger, Lead Solution Engineer, Salesforce
- Marketing Automation & Predictive Intelligence with Marketing Cloud
Cyril Louis, Salesforce Consulting Director, Wide Agency
- How to build closer relationships through seamless customer journeys with Marketing Cloud
Jocelyn Bonhomme, Global CRM Manager, Salomon Weniger anzeigen

• [Speaker] Salesforce Marketing Cloud Session: Supercharge your marketing campaigns with personalization and dynamic content
- Introduction to Salesforce Marketing Cloud, Best Practices, Personalization, Dynamic Content, A/B Testing and Automation
- http://frenchtouchdreamin.com/index.php/sessions/supercharge-your-marketing-campaigns-with-personalization-and-dynamic-content/
• French Touch Dreamin is a community led event for Salesforce professionals. It is a full day event with… Mehr anzeigen

• [Speaker] Salesforce Marketing Cloud Session: Supercharge your marketing campaigns with personalization and dynamic content
- Introduction to Salesforce Marketing Cloud, Best Practices, Personalization, Dynamic Content, A/B Testing and Automation
- http://frenchtouchdreamin.com/index.php/sessions/supercharge-your-marketing-campaigns-with-personalization-and-dynamic-content/
• French Touch Dreamin is a community led event for Salesforce professionals. It is a full day event with multiple tracks of content and some of the best keynote speakers that you will not want to miss!
- Erica Kuhl (Vice President, Community, Salesforce), Peter Coffee (Vice President, Strategic Research, Salesforce), Salesforce MVPs, Salesforce User Group Leaders, Salesforce Developer Group Leaders, Women In Tech Group Leaders and many more!
- http://frenchtouchdreamin.com/index.php/speakers/ Weniger anzeigen

• Trailhead Zone - Lightning Quick Start
- As Salesforce expert, my role was to help people to complete their first Trailhead module, with an introduction to Lightning via Trailhead
• Salesforce User Groups Booth
- As the Geneva Switzerland User Group Leader, my role was to explain the functioning, dynamics, objectives and advantages of the Salesforce User Groups

• [Speaker] Salesforce & blue-infinity event Geneva - CRM Central and the latest omni-channel trends
- Presentation of CRM Central, the offline mobile solution for Salesforce with the most complete set of ready-to-go B2B and B2C features on the market today
- https://www.blue-infinity.com/content/crm-central
• Agenda
- Latest Salesforce innovations from San Francisco
Blaise Roulet, Regional Vice President Switzerland & Austria, Salesforce
Philippe Aba, Senior Account… Mehr anzeigen

• [Speaker] Salesforce & blue-infinity event Geneva - CRM Central and the latest omni-channel trends
- Presentation of CRM Central, the offline mobile solution for Salesforce with the most complete set of ready-to-go B2B and B2C features on the market today
- https://www.blue-infinity.com/content/crm-central
• Agenda
- Latest Salesforce innovations from San Francisco
Blaise Roulet, Regional Vice President Switzerland & Austria, Salesforce
Philippe Aba, Senior Account Executive, Salesforce
- CRM Central and the latest omni-channel trends
Pierre Aebischer, Managing Partner, blue-infinity
Cyril Louis, Salesforce CRM expert, blue-infinity
- How Salesforce supports an omni-channel strategy
Olivier Emery, CIO, Chopard
- GAVI’s vision for the Salesforce Customer Success platform
David Nix, Chief Knowledge Officer, GAVI Alliance Weniger anzeigen

• Digital transformation: benefits gained by being the vanguard of digital
- Omnichannel strategy, Cloud, mobile app, social media, etc.

• Staying reactive thanks to Agile management.
As Scrum expert, I explains how Agile methodologies benefit both employees and clients in project delivery, in this article from LE TEMPS.
• Read article in french: http://www.letemps.ch/Page/Uuid/5489a054-263e-11e5-9a9f-be4265bf5f16/Toujours_r%C3%A9actif_gr%C3%A2ce_au_management_agile

• The benefits of implementing a CRM tool are well established. Now the challenge concerns mobility management: true strategic leverage for productivity and competitive business benefits.
• Read article in french: http://www.b-i.com/2015/05/22/ict-journal-crm-mobile

• [Speaker] Salesforce World Tour - Breakout session - Partner theater
- Presentation and live demonstration of the offline mobile solution for Salesforce