Pure Holding AG

Pure - from seed to sale: #Switzerland's🇨🇭 #THC #pioneer is ready for #Germany 🇩🇪, the largest emerging #cannabis market in the world. Germany has just decided to decriminalize cannabis including social clubs in 2024 and is preparing controlled trial projects ("Modellversuche") next. Switzerland's pioneering cannabis company is already providing the entire cannabis value chain from cutting edge molecular plant breeding to delivering Europe's very first THC cannabis pilot project. In 2011, the Narcotics Act was amended, allowing cannabis with a THC content of up to 1% to be legally cultivated. Pure Holding AG took advantage of this opportunity and started to produce cannabis and provide the population with access to this long forbidden plant. The increasing demand from other European countries led to the foundation of Pure Europe GmbH to ensure distribution throughout Europe. Puregene AG was founded to integrate new genetics into the production process and to reveal the valuable, still hidden potential of the cannabis plant, able to disrupt many industries beyond cannabinoids. Pure Pharma AG is to supply the Swiss market with medical cannabis products and ensure that the best possible quality is made available to consumers. Pure Production AG is also the first official producer of THC in Europe and already serves two pilot projects in Basel and Zurich, Switzerland. Through the expertise of its two subsidiaries Blackstrom and Greenlee, Pure Holding AG has a broad range of skills in the cannabis industry. Blackstrom specializes in the extraction, processing and product development of innovative cannabis products, while Greenlee has a strong position in the European wholesale cannabis flower market. These strategic advantages will allow Pure Holding AG to further expand its presence in the domestic and European markets, and to take full advantage of emerging industry. #Pure #SeedToSale #CannabisValueChain #THCCannabis #MolecularBreeding #SwissPioneer #EmergingCannabisMarket #Decriminalization #Modellversuche #CannabisIndustry #InnovativeCannabis #WholesaleMarket #IndustryExpansion #cannabisindustry #cannabiscommunity #cannabisbusiness

🚀 The Swiss cannabis industry is b(l)ooming and we are thrilled to be part of this exciting journey! 💚🇨🇭 As laws change in Europe, new opportunities are emerging. Thanks to our “Seed to Sale” approach, close collaboration with the Federal Office of Public Health FOPH, foundational genetic research by Puregene AG, and our partnership with CANNAVIGIA on Swiss pilot projects, we are delivering pioneering products and solutions that pave the way for the future of cannabis in Europe. Learn more about the state of the Swiss cannabis industry and read the full HANDELSZEITUNG article (in German): https://lnkd.in/dtzczJyB #Cannabis #Innovation #THC #futureofcannabis #cannabiscommunity #cannabisindustry #cbd #cannabisineurope

Thank you very much Berlin! We had two interesting and intense days at the "Cannabis Kompetenz Tage", followed by a beautiful EmpowHer Breakfast and last but not least a wonderful CB Club 2024 in Berlin. Many thanks to all of you for coming, exchanging and collaborating for a sustainable cannabis industry in Germany and Europe. We highly enjoyed your good vibes! Special thanks to Farida Hussain, Alfredo Pascual, CFA, Garvin Hirt, Marc Montandon, Shoni Gilon, Renato Auer, Luca Cereghetti, Martin Anker, Nikita Cretu, Thomas Gray, Jörg Löser, Dirk R., Dr. Marcus Geschwandtner, Georgia G., Jorge Cervantes, Stefan Martin Meyer. See you all Mary Jane Berlin! #cbclub #cbclubberlin #cannabis #cannabisindustry #germany #europe

🌿 Had an incredible time at the CB Club #Berlin event yesterday! It was fantastic to connect with so many passionate cannabis enthusiasts and share our love for cultivation. The energy and knowledge in the room were truly inspiring. Swipe through to see some of the best moments captured during the event, including insightful discussions, great company, and a lot of green vibes! 🌱✨ Thank you to everyone who made this event so special. Looking forward to more amazing experiences like this! For more details, visit CB Company. #CBClubBerlin #CannabisCommunity #JorgeCervantes #CannabisCultivation #StayGreen 🌿📸

🚀 What an incredible event at the Cannabis Kompetenz Tage and CB Company Club Berlin!" 🚀 Puregene AG’s CEO, Gavin M. George, delivered an insightful talk on cultivating and breeding cannabis tailored to consumer needs, providing valuable insights into our innovative approaches. 🌱✨ We’re humbled and grateful to have engaged with such passionate guests and fellow panel speakers. Your contributions are shaping the future of the cannabis industry! A big shoutout to Georgia G., Adele Hollmann, Alfredo Pascual, CFA, Nikita Cretu, Elias Galantay, Jorge Cervantes and all the bright minds for sharing your wealth of knowledge with the community. 🙏💚 #CannabisKompetenzTage #CBClubBerlin #CannabisInnovation #Sustainability #Puregene #Networking #CannabisIndustry #KnowledgeSharing

✨Wow, was für eine unglaubliche Zeit auf der Cannatrade 2024! Wir hatten einen Riesenspass!! Ein herzliches Dankeschön an alle Besucher und die geniale Stimmung, die Ihr mitgebracht habt! Danke an das ganze CannaTrade-Team & Ben Arn deren Einsatz dieses Event wieder einmal unvergesslich gemacht haben. Die Emotionen im Video sprechen für sich - wir können es kaum erwarten euch auf der nachsten Cannatrade wieder zu sehen!💚 #Cannatrade2024 #PureHolding #CannabisCommunity #Dankbarkeit #BisZumNächstenMal Pure Pharma AG Puregene AG

We can't wait to meet you again Jorge Cervantes and all of you at the Cannabis Kompetenz Tage event next week in #Berlin! Join us on June 12-13, 2024, for expert talks, workshops, and amazing networking opportunities. Looking forward to seeing you all there! 🇩🇪🥦💚

🥦 🔬Pioneering Legal Cannabis Production: "Hightech-Hanf: Der revolutionäre legale Cannabis-Produzent" We’re thrilled to share that Pure has been highlighted in Plattform Jungfrau Zeitung’s in-depth series on the groundbreaking cannabis pilot study in #Bern! 🚀 In the third installment, Marc Brüngger, our Head of Innovation & Regulation at Pure Production AG, delves into our extensive work behind the Bern study and our vision for the future of cannabis. Located in Zeiningen, our state-of-the-art facility covers over 23,000 square meters, where we conduct advanced research and cultivation, including the cannabis strains used in the Bern, Basel, and Zurich pilot studies. Our commitment to quality, innovation, and regulatory compliance is unwavering as we strive to shape the future of cannabis policy, economy, and society. Key Highlights:    •   Pure’s pioneering role as the first company in Switzerland authorized to produce THC-containing cannabis for pilot studies.    •   Our comprehensive approach from genetics research to production and distribution, all under the Pure Holding AG umbrella.    •   The importance of collaboration with authorities to ensure high standards of quality and consumer safety.    •   Marc Brüngger’s insights on the stringent requirements and challenges of producing study-grade cannabis. We invite you to read the full article and watch the video, to learn more about our journey and the impact we’re making in the #cannabis industry - (in German): https://lnkd.in/dr6sfdZN Together, we’re not just cultivating cannabis – we’re cultivating change. 🌱✨ #PureHolding #CannabisInnovation #PilotStudy #CannabisResearch #CannabisRegulation #SeedToSale #FutureOfCannabis #Switzerland

🥦 🔬Pioneering Legal Cannabis Production: "Hightech-Hanf: Der revolutionäre legale Cannabis-Produzent" We’re thrilled to share that Pure has been highlighted in Plattform Jungfrau Zeitung’s in-depth series on the groundbreaking cannabis pilot study in #Bern! 🚀 In the third installment, Marc Brüngger, our Head of Innovation & Regulation at Pure Production AG, delves into our extensive work behind the Bern study and our vision for the future of cannabis. Located in Zeiningen, our state-of-the-art facility covers over 23,000 square meters, where we conduct advanced research and cultivation, including the cannabis strains used in the Bern, Basel, and Zurich pilot studies. Our commitment to quality, innovation, and regulatory compliance is unwavering as we strive to shape the future of cannabis policy, economy, and society. Key Highlights:    •   Pure’s pioneering role as the first company in Switzerland authorized to produce THC-containing cannabis for pilot studies.    •   Our comprehensive approach from genetics research to production and distribution, all under the Pure Holding AG umbrella.    •   The importance of collaboration with authorities to ensure high standards of quality and consumer safety.    •   Marc Brüngger’s insights on the stringent requirements and challenges of producing study-grade cannabis. We invite you to read the full article and watch the video, to learn more about our journey and the impact we’re making in the #cannabis industry - (in German): https://lnkd.in/dr6sfdZN Together, we’re not just cultivating cannabis – we’re cultivating change. 🌱✨ #PureHolding #CannabisInnovation #PilotStudy #CannabisResearch #CannabisRegulation #SeedToSale #FutureOfCannabis #Switzerland

🇩🇪 🥦 🚀 Don’t Miss Out on the Cannabis Event of the Year in #Berlin! 🚀 🥦 🇩🇪 Pure Holding AG is thrilled to sponsor the Cannabis Kompetenz Tage together with CB Company in Berlin, happening on June 12-13, 2024! Join us for an intensive seminar specifically designed for “Anbauvereinigungen” (growers’ associations), just ahead of the significant change on July 1, 2024, when German Cannabis Clubs will start their operations. This seminar is a golden opportunity to gain deep insights and prepare for the upcoming regulations. Program Overview: Wednesday, June 12:    •   Intensive sessions on cultivation techniques and best practices.    •   Networking opportunities with industry experts and fellow growers. Thursday, June 13 (Morning):    •   Continued deep dives into advanced cultivation strategies.    •   Special guest: The Cannabis Legend - Jorge Cervantes CB Club Event (June 13):    •   An electrifying event in partnership with Mary Jane Berlin, featuring cutting-edge discussions, networking, and innovative showcases in the cannabis industry. 🎟 Secure your ticket now with a €100 discount using the code: "ckt2024-pure" For more details and tickets, visit: https://lnkd.in/dYfspidC Don’t miss out on this epic event in Berlin! See you there! 😍 💚 #CannabisKompetenzTage #CBClubBerlin #CannabisInnovation #Sustainability #Networking #PureHoldingAG #CannabisCultivation