Diagonal Minds

We love to challenge the Industry improving revenue, product, content and UX strategies, endorsing the best tech partners and media advisors on earth, all with proven success cases at Top US/EU/LatAm news publishers. www.Diagonalminds.com #Media #news #seo #innovation #creativity #UX #CRO #CEO #CMO #CDO #AI #ML #machinelearning #techcompanies #tech #startups #programmatic #viewability #engagement #signwall #paywall #subscriptions #digitaladvertising #data

Ontem participei do 2o Data Day da ANJ - Associação Nacional de Jornais cujo tema principal era IA: ferramentas e oportunidades. Além do conteúdo das palestras e das interessantes visões compartilhadas pelos principais jornais do país em relação ao uso, riscos e oportunidades da IA no jornalismo, tenho que dizer que a oportunidade de encontrar e reencontrar pessoas fez o meu dia! Pude rever amigos e colegas queridos da indústria e ainda conhecer pessoalmente quem, até então, eu só conhecia no mundo virtual. A pandemia trouxe alguma praticidade em termos de trabalho remoto, mas o tête-à-tête faz uma falta! Certeza de que não conseguirei citar todos, mas saibam que foi muito bom estar com vocês ontem! Ana Paula Valença Ricardo Mendes Alessandra Machado (Lele) Mario Perrut Ricardo Fiorotto Débora Huertas Vivian Kato Júlia de Castro Correia andre furlanetto Luiz Antônio Mendes Júnior Priscila Felix Luciana Cardoso

El viernes pasado, presentamos a todos los equipos locales de Nexus LatAm la tecnología de SeenThis de streaming de video full HD en display, como parte del plan global de GroupM para acercar esta innovación a sus clientes con el objetivo de mejorar la performance, la eficiencia de costos y la sustentabilidad de sus campañas. Muchas gracias a las +60 personas que participaron desde todos los mercados de la región y en especial a Yury Lorena B. Javiera Betancourt ⚡️ (She/Her) Ana Victoria Maggio Juan Felipe Morón Vélez Patricia Chicas ÁLVARO PEREDA-VELASCO FDEZ.

💡World News Media Congress 2024 📍Copenhagen, Denmark 🎙️WAN-IFRA, the World Association of News Publishers #wnmc #ai #mediatech #innovation #media

#News in AdTech 💡 Netflix is launching its own adTech

How much money is lost when (3rd party) cookies disappear and publishers need to use Google's new ad targeting (Sandbox)?   A brand new randomized experiment carried out in Google Chrome sheds some first light on this: Prices are 31% lower in comparison to the status quo of behavioral targeting based on cookies.   This is slightly better than for cookieless ads without any targeting (-34%).   We need to be careful as these are preliminary results. Currently, many publishers and ad-tech companies are still testing the Sandbox technologies (how much and who? Check here: https://lnkd.in/ggeTXi2x). However, we can compare the results to other studies examining what happens to revenue/prices when cookies disappear: 📖Marotta et al 2019: -4 % publisher revenue 📖Johnson et al 2020: -52 % ad exchange revenue 📖Wang et al 2024: -6 % publisher revenue (click based) 📖Laub et al 2024: -18/23 % prices of sellers in ad exchange   So the results appear aligned if we take the middle value, but also show a wide range of losses from 4-52%. The most recent study (Laub et al 2024) shows that revenue losses also depend strongly on the type of content provider, with non-premium publishers suffering greater losses.   Image credit: Johnson, Gu, and Kobayashi (2024) - red text added by me. Links to studies are below in the comment section.

Será um prazer participar da 6a edição do FJRC ao lado de Paulo Leal e Paulo Lima, conversar e aprender um pouco mais sobre as novas redações e os novos hábitos de consumo de informação. Muito obrigada pelo convite, Joao Marcos Rainho e Simone Aline. Diagonal Minds

OpenAI launched GPT-4o, a model which can reason across audio, vision, and text in real time. This is just the beginning of a massive shift into new UX/UI habits that will keep accelerating the change on how 'all audiences' consume information and set their new expectations parameters. My son is almost 8 years old, he has never used Google, but he knows how to search on Youtube, IG, Netflix and different Sports apps. He will probably never write a question using Google Search and I'm very sure he won't expect to be forced to read any suggested article to get the information he is looking for. Publishers should be aware of this and rethink their user experience asap.

Siempre un placer ser parte de los eventos más relevantes de la Industria, en este caso como jurado de los 'World Digital Media Awards 2024' de WAN-IFRA, the World Association of News Publishers. Cientos de Medios de todo el mundo creando nuevas experiencias, adaptándose al cambio que exigen sus audiencias y presentando innovaciones para los diferentes verticales estratégicos de su negocio digital (Producto, engagement, IA, sign/paywall, advertising, etc). Aplaudo la posibilidad de hacer un 'zoom out' y ver cómo la Industria entera evoluciona, sinceramente se aprende mucho... y se hace muy difícil elegir a los que más se destacan, porque 'ganadores' creo que son todos los que apuestan al cambio, lo hacen suceder y logran mejorar resultados. Nos vemos en Copenhaguen en el 'World News Media Congress' en unas semanas. - Always a pleasure to be part of the most relevant industry events, in this case as a judge for the 'World Digital Media Awards 2024' by WAN-IFRA, the World Association of News Publishers Hundreds of media organizations from around the world, creating and adapting their 'user experience', following their audiences demands and expectations, presenting innovations and cases for their digital business' strategic verticals (product, engagement, AI, sign/paywall, advertising, etc). I love the opportunity to take a 'zoom out' and see how the industry is evolving; I sincerely learn a lot... and it becomes very hard to choose the ones that stand out the most, because I believe that 'winners' are really all those who embrace change, make it happen, and improve results. See you in Copenhagen at the 'World News Media Congress' in a few weeks. Rina P. and Istighfarrany Sugiyarto 👏 #Media #MediaTech #adTech #AI #WanIfra #MediaAwards #WNMC #WorldNewsMediaCongress #News Diagonal Minds

Muchas gracias Havas Media Network Havas Valeria Baró Alemán Sofia Ruiz por la invitación a participar del UpFront de partners innovadores donde presentamos la tecnología de Streaming de video Full HD en display de SeenThis, sus beneficios en performance y sustentabilidad a todos los equipos de Havas Argentina