“Sophia was a very seasoned Sr.manager on my team leading the network marketing portfolio for American Express in Canada.She demonstrated strong cross functional leadership while deploying complex and cutting edge capabilities which give Amex a competitive advantage. She also created the founding operating principles for our card issuing partners which helped drive great operational effectiveness. She is an organized and structured thinker and a very effective problem solver. Sophia is also a very strong driver of results and championed innovative initiatives to drive online spend on the Amex network.”
About
I am an award winning professional with a progressive 12+ year career in product and…
Activity
-
Limited Opportunity, co-invest up to $500k. https://lnkd.in/dfmD4UCz
Limited Opportunity, co-invest up to $500k. https://lnkd.in/dfmD4UCz
Liked by Sophia Massari
-
Air Canada and Aeroplan: why cant I stay signed in on your website? more so, why do I have to login multiple times with 2-factor authentication…
Air Canada and Aeroplan: why cant I stay signed in on your website? more so, why do I have to login multiple times with 2-factor authentication…
Liked by Sophia Massari
-
As I reflect on my career journey, I'm filled with gratitude for the myriad of mentors and experiences that have shaped me. Each person who crossed…
As I reflect on my career journey, I'm filled with gratitude for the myriad of mentors and experiences that have shaped me. Each person who crossed…
Liked by Sophia Massari
Experience & Education
-
Self-employed
View Sophia’s full experience
See their title, tenure and more.
or
Licenses & Certifications
Volunteer Experience
-
-
President of McGill University Marketing Club
McGill University
During tenure:
- Tripled membership
- Doubled corporate sponsorship
- Obtained accreditation with the Canadian Institute of Marketing.
Projects
-
Product development and launch of the Rogers Red World Elite Mastercard
- Present
-
Creation of Rogers Red Mastercard
- Present
Lead in the early months on the value proposition development of the Rogers Connections credit card including conducting competitive research, preliminary product construct recommendations, and preparatory materials for the brand identity model sessions.
-
Creation and launch of the chatr Secured Mastercard and chatr Mastercard
- Present
-
Creation and launch of Rogers World Elite Mastercard
See projectProduct of the Year: 2019 voted most innovative product Financial Services for the Rogers World Elite Mastercard
Moneysense.ca : 2019 Best cash back for travel (no fee) - annual survey of Canada’s Best Cash Back Credit Cards 2019
creditcardgenius.ca : 2019 Best No Fee Cash Back Credit Card and Best No Fee Travel Credit Card -
Creation of 3rd Party Issuer Network Marketing Integration Principles
-
Led the operationalization, created guiding principles and set overall rules of engagement for launch of American Express cards issued by Scotiabank 3rd party network Issuers laying the foundation for marketing integration for future 3rd party issuers.
-
Development and deployment of American Express Hotlist Facebook Application
-
Seasonal Facebook application designed to enable consumers to create their wishlist of gifts they would like to receive, in this case over the holidays. Application delievered additional value to participating merchants by allowing them to feature their "hot" items of the season - anecdotal feedback indicates that a number of items sold out due to being featured in the application. Initiative supported with a below the line spend stimulation campaign to drive online…
Seasonal Facebook application designed to enable consumers to create their wishlist of gifts they would like to receive, in this case over the holidays. Application delievered additional value to participating merchants by allowing them to feature their "hot" items of the season - anecdotal feedback indicates that a number of items sold out due to being featured in the application. Initiative supported with a below the line spend stimulation campaign to drive online purcahses.
Application leveraged by other countries for seasonal camapigns. -
Led implementation of Registered Card technology
-
Led the end-to-end Canadian roll-out of global groundbreaking marketing capability to propel American Express as a leader in distributed offer content and increasing speed and efficiency in below the line campaign / offer delivery to Cardmembers.
-
Led Network Acceptance Awareness Advertising Campaign
-
Above the line campaign aimed to increase overall acceptance awareness amongst existing CMs and prospects in Everyday Spend industries (grocery, gas, drug and QSR industries). Primary focus on paid in-store media to enhance presence at point of transaction. Campaign rounded out with use of radio ads, mall and outdoor advertising in which key merchants were integrated
Honors & Awards
-
Rogers World Elite Mastercard - 2019 Product of Year, Financial Services
-
The Product of the Year seal proudly serves as the standard of consumer confidence in 42 countries and growing.
100% Consumer-Voted: Products are voted on entirely by a nationally representative sample of Canadian consumers. With thousands of Canadians voting on products, Product of the Year
Canada conducts a category-specific consumer product survey on innovation.
-
Ted Rogers Award - 2016 Strategy Team of the Year
Rogers Communications
-
True North Star Award
American Express
In recognition for Canadian launch of global marketing capability, Registered Card
-
Global Network Marketing Award for Excellence, Innovation
American Express
-
Marketing Communications Excellence Platinum Award Winner, Spend Stimulation
American Express
-
Finalist in Consumer Card Acceptance Awareness design competition
American Express
Finalist for targeted acceptance awareness messaging and campaign strategy
-
Ambassador Award for Leadership
American Express
-
Global Network Marketing Award for Excellence and outstanding achievement in Leadership
American Express
Languages
-
English
Native or bilingual proficiency
-
French
Native or bilingual proficiency
-
Spanish
Limited working proficiency
-
Italian
Limited working proficiency
Recommendations received
14 people have recommended Sophia
Join now to viewMore activity by Sophia
-
Thanks #rogers #rogersbeyondtheseat! What a great night and way to show love to customers. Got to watch the game with fans, see the raptors training…
Thanks #rogers #rogersbeyondtheseat! What a great night and way to show love to customers. Got to watch the game with fans, see the raptors training…
Liked by Sophia Massari
Other similar profiles
Explore collaborative articles
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
Explore More