Shawn Barrans

Toronto, Ontario, Canada Contact Info
1K followers 500+ connections

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About

I am Co-founder & President of Trew Knowledge; a Toronto based agency innovating…

Activity

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Experience & Education

  • Trew Knowledge

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Projects

  • Canadian Olympic Committee Website

    The Canadian Olympic Committee (COC) leads the achievement of the Canadian Olympic Team’s podium success and advances Olympic values in Canada. By sharing athletes’ stories, they inspire all Canadians through the power of sport.

    Zync was selected to design, develop and support the official Canadian Olympic Team website: Olympic.ca and Trew Knowledge was selected develop and program the website.

    We worked with the COC to map out a content strategy that was not only organized and…

    The Canadian Olympic Committee (COC) leads the achievement of the Canadian Olympic Team’s podium success and advances Olympic values in Canada. By sharing athletes’ stories, they inspire all Canadians through the power of sport.

    Zync was selected to design, develop and support the official Canadian Olympic Team website: Olympic.ca and Trew Knowledge was selected develop and program the website.

    We worked with the COC to map out a content strategy that was not only organized and searchable, but that was also built within a dynamically responsive site. With a plan in mind to organize and make content searchable, we were supporting the mission of the COC to share athletes’ stories and inspire Canadians, but also providing Canadians with information they wanted in a format that works on any device they might own.

    By bringing together the right capabilities and the right programming partner in Trew Knowledge, Zync was able to meet the objectives set out by the COC.

    Trew Knowledge also worked with the COC to further enhance the user experience for the Sochi 2014 Winter Olympics and are currently working with the COC for on-going support and future digital experience integration's.

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  • Canadian Olympic Committee Website Gamification

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    Part of Trew Knowledge's ongoing work on olympic.ca included a gamification component with the goal of increasing fan loyalty and engagement using Gigya's Gamification system. Within the new Canadian Olympic Club, Zync worked with the Canadian Olympic Committee to design creative elements and Trew Knowledge integrated the custom design, platform and programming that rewarded loyal Team Canada fans, highlight active community members and provide users with access to exclusive, easy-to-enter…

    Part of Trew Knowledge's ongoing work on olympic.ca included a gamification component with the goal of increasing fan loyalty and engagement using Gigya's Gamification system. Within the new Canadian Olympic Club, Zync worked with the Canadian Olympic Committee to design creative elements and Trew Knowledge integrated the custom design, platform and programming that rewarded loyal Team Canada fans, highlight active community members and provide users with access to exclusive, easy-to-enter contest opportunities. Year-round repeat visits are encouraged and rewarded, all while connecting and consolidating 1st party user data into a single profile view of their registrants.

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  • Speakers' Spotlight Website Redesign

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    After spending 8 months getting to know Speakers’ Spotlight on a deeper lever, it became apparent that the high calibre of business and fresh thinking of the sales and marketing teams weren’t reflected in the design of the website. Thinking long-term and discussing strategies as part of a team, it was decided that a fresh look could improve the way others view this unique company.

    Strategizing alongside a core team from ZYNC Communications, it was clear that Speakers’ Spotlight already…

    After spending 8 months getting to know Speakers’ Spotlight on a deeper lever, it became apparent that the high calibre of business and fresh thinking of the sales and marketing teams weren’t reflected in the design of the website. Thinking long-term and discussing strategies as part of a team, it was decided that a fresh look could improve the way others view this unique company.

    Strategizing alongside a core team from ZYNC Communications, it was clear that Speakers’ Spotlight already offered so much more than just speakers in the industry: we offer inspiration, community and knowledge. Our website needed to demonstrate that.
    With an extraordinary team of designers and developers, we created an intuitive, responsive website that we feel is a destination for Event Planners and industry professionals. Keeping audience in mind, the brand new website showcases the core values of Speakers’ Spotlight, highlighting our unique speakers and their inspirational content.

    Other creators
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Honors & Awards

  • The Webby Awards - 2022 Official Honoree - Team Canada Olympic App

    International Academy of Digital Arts and Sciences (IADAS)

    Honoree for "Apps - Sports" along with Fox Sports (Winners & Nominees were CBS Sports, NASCAR, Protector Academy by USCCA, LA Rams, and UEFA Euro 2020

  • The Webby Awards - 2018 Official Honoree - Best Sports Website

    International Academy of Digital Arts and Sciences (IADAS)

    Trew Knowledge programmed Olympic.ca & Olympique.ca, now honoured among the Best Sports websites in the Annual Webby Awards - next to AC Milan, NCAA.com, CBS Sports, ESPN, NBA.com.

  • The Webby Awards - 2014 Official Honoree - Best Sports Website

    International Academy of Digital Arts and Sciences (IADAS)

    Trew Knowledge programmed Olympic.ca & Olympique.ca, now honoured among the Best Sports websites in the 18th Annual Webby Awards - next to UEFA.com, NBA.com and MLB.com.Presented by the International Academy of Digital Arts and Sciences (IADAS).

Languages

  • English

    Native or bilingual proficiency

  • French

    Native or bilingual proficiency

  • Italian

    Limited working proficiency

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