About
They…
Articles by Nirupam
-
How to sell more Grand Prix tickets like the Vegas GP and creators
How to sell more Grand Prix tickets like the Vegas GP and creators
By Nirupam Singh
Contributions
-
How do you create content that is consistent and accurate?
I break it down based on Top of Funnel, Middle of Funnel and Bottom of Funnel. TOFU is Growth Content MOFU is Authority - building content BOFU is Lead generating content This is the baseline of the content strategy and understanding of what audiences I can capture based on which funnel. It also simplifies the purpose of my content and what needs, interests or pain points they truly have.
-
How can you differentiate yourself from competitors using storytelling?
A couple of guidelines I have for myself. - Start with your PDF, what's the pitch? You have to start with the idea first, then build the shots or written piece from there. - Your opening line or your story sets an expectation that the audience will feel for the rest of the story. - Open up an unclosed loop. Create a curiosity gap at the story of your story. - Authenticity gets overused, but great stories have a level of risk for the author. What level of risk are ACTUALLY taking by telling this story?
-
How do you use storytelling to showcase the value of your product or service?
Brand sentiment is difficult to measure, but sports and sports content seem to get it right sometimes. A particular example was the Ford F1 commercial announcing their return. https://www.youtube.com/watch?v=cO55HGHSSRY&ab_channel=FordNewsEurope Even if you aren't a racing fan, you will relate to the woman's story in the video because, She shows purpose, desire and intent. All leading to a transformation, which most of the population can always relate to.
Activity
-
Everyone has an Unfair Advantage. What's Yours? In this TEDx talk, I explore the concept of Unfair Advantages—those unique traits and circumstances…
Everyone has an Unfair Advantage. What's Yours? In this TEDx talk, I explore the concept of Unfair Advantages—those unique traits and circumstances…
Liked by Nirupam Singh
-
The perception of sponsorship in motorsport.. 👀🏁 Many think putting a sticker on a car is going to create brand awareness which leads to sales but…
The perception of sponsorship in motorsport.. 👀🏁 Many think putting a sticker on a car is going to create brand awareness which leads to sales but…
Liked by Nirupam Singh
-
Assume live is dead for younger audiences at your peril - It’s all about figuring out how to unlock new value from live rights. Last week saw…
Assume live is dead for younger audiences at your peril - It’s all about figuring out how to unlock new value from live rights. Last week saw…
Liked by Nirupam Singh
Experience & Education
-
Orbit Echelon Inc
View Nirupam’s full experience
See their title, tenure and more.
or
Licenses & Certifications
Volunteer Experience
-
-
Kitchener Soccer Club volunteer coach
Kitchener Soccer Club
- 3 months
Children
-
Volunteer Language School
Volunteer Language School
- 4 months
Education
Projects
-
Track Limit Season 2 Trailer
-
Other creators -
Languages
-
English
-
-
Hindi
-
More activity by Nirupam
-
I don’t call a plumber to fix my knee pain. So why do people ignore niche expertise in marketing? When I need a specialist —whether it’s for my…
I don’t call a plumber to fix my knee pain. So why do people ignore niche expertise in marketing? When I need a specialist —whether it’s for my…
Liked by Nirupam Singh
-
We've spent the last year building a community of the most talented people on the internet through a series of smaller events that we call Base Camp.…
We've spent the last year building a community of the most talented people on the internet through a series of smaller events that we call Base Camp.…
Liked by Nirupam Singh
-
The Atlanta Hawks are betting on long-term relationships "Manager, Entertainment industry relations" This title is a signal. I see the…
The Atlanta Hawks are betting on long-term relationships "Manager, Entertainment industry relations" This title is a signal. I see the…
Liked by Nirupam Singh
-
Huge thank you to Ginetta Cars for asking me to be the host of a women in motorsport project that brought together some of Ginetta’s rising female…
Huge thank you to Ginetta Cars for asking me to be the host of a women in motorsport project that brought together some of Ginetta’s rising female…
Liked by Nirupam Singh
-
A partnership for the ages, Ford and Red Bull. But if you love business drama it doesn’t get much juicier! Before Ford came onto the scene, Porsche…
A partnership for the ages, Ford and Red Bull. But if you love business drama it doesn’t get much juicier! Before Ford came onto the scene, Porsche…
Liked by Nirupam Singh
-
You're a motorsport founder, and you have no time to write on LinkedIn. Everyone is telling you to start doing more, but all you see is a blank…
You're a motorsport founder, and you have no time to write on LinkedIn. Everyone is telling you to start doing more, but all you see is a blank…
Shared by Nirupam Singh
-
Who are the real life sponsors of APX GP, the fictional Formula 1 team featuring in the new F1 film? 🏎 🎬 By now, most motorsport enthusiasts have…
Who are the real life sponsors of APX GP, the fictional Formula 1 team featuring in the new F1 film? 🏎 🎬 By now, most motorsport enthusiasts have…
Liked by Nirupam Singh
-
We surprised her with 15 supercars at her home. 10+ million people watched this on social. It’s short, simple, and impactful. Core memory locked…
We surprised her with 15 supercars at her home. 10+ million people watched this on social. It’s short, simple, and impactful. Core memory locked…
Liked by Nirupam Singh
-
Over the past few weeks, I have actively engaged with professionals in the motorsport marketing industry to seek their insights and explore potential…
Over the past few weeks, I have actively engaged with professionals in the motorsport marketing industry to seek their insights and explore potential…
Liked by Nirupam Singh
-
Special liveries: more than just a creative exercise. Here are the ones I liked most at the British GP. The recent MotoGP™ 75th celebrations at…
Special liveries: more than just a creative exercise. Here are the ones I liked most at the British GP. The recent MotoGP™ 75th celebrations at…
Liked by Nirupam Singh
-
I ran a photography business for 6 years and killed it. I relied on word-of-mouth marketing & content: → Leads from friends → Leads from current…
I ran a photography business for 6 years and killed it. I relied on word-of-mouth marketing & content: → Leads from friends → Leads from current…
Shared by Nirupam Singh
-
Sweden’s Armand Duplantis just broke his pole vault personal best for the ninth time, creating a new World and Olympic record. Meanwhile, his…
Sweden’s Armand Duplantis just broke his pole vault personal best for the ninth time, creating a new World and Olympic record. Meanwhile, his…
Liked by Nirupam Singh
-
We just hosted our most ambitious Creator Camp, bringing 30 creators to a castle in France. The theme focused on creative collaboration, exploring…
We just hosted our most ambitious Creator Camp, bringing 30 creators to a castle in France. The theme focused on creative collaboration, exploring…
Liked by Nirupam Singh
-
We celebrated 75 years of premier class racing at Silverstone this past weekend. Thank you to our teams, riders, manufacturers, media partners and…
We celebrated 75 years of premier class racing at Silverstone this past weekend. Thank you to our teams, riders, manufacturers, media partners and…
Liked by Nirupam Singh
-
FAQ: “My dream is to work as a trackside engineer in Formula 1, how can I make it happen?” 🏎️ This is the most frequent question I receive from…
FAQ: “My dream is to work as a trackside engineer in Formula 1, how can I make it happen?” 🏎️ This is the most frequent question I receive from…
Liked by Nirupam Singh
Other similar profiles
Explore collaborative articles
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
Explore MoreOthers named Nirupam Singh
38 others named Nirupam Singh are on LinkedIn
See others named Nirupam Singh