Kean Graham

Retention isn’t just email marketing and free gifts. It’s one thing to have killer marketing, but if your product experience sucks, people won’t come back. For the brands that rely on repeat purchasers, this ones for you. Before we even touch email, sms, or subscription portals let’s talk about the BIG moment. Unboxing day. There are two types of products out there, ones that your dad knows how to use without calling you and the other kind. If you're 'reinventing' something, it likely means you need to put some effort into the unboxing. I've recently had two very different but equally awesome unboxing experiences. 1- Flaus has phenomenal branding that makes flossing feel like the coolest part of your day. Since most of us are still using walgreens floss picks, a huge part of the unboxing experience is education and hype. They have beautifully designed instructions that tell you how to get maximum benefit from the product. AND there is an option not just to read but to watch instructional videos via QR code scan. I have seen my dad, who has a LOT of tech questions, scan a QR code for set up instructions and find it much easier than reading a manual. Plz don’t sleep on this. Unboxing for a product like this critical to get right, and they nail it. 2- Graza is a totally different example where the box it ships in doesn’t need to do anything crazy because the actual product is SO intuitive. I’m gonna be honest, I use Graza every single day and I have no idea if it tastes better than other olive oil but it's part of my routine now. When I opened the box I had two kinds, drizzle and sizzle. I don’t actually know the difference between the two (I’m sorry if I missed the instructions) but I do know how to read words that end in izzle so I use one to cook with and one to put on my food before I eat it and I feel like a pro. Also, sizzle is too big to fit in my cabinet so it’s on my countertop sitting next to the stove and I reach for it everytime I cook. - Is this intentional? I kinda hope so. Anyway back to the point here.  Yes, retention starts the moment a customer hits your site but the first unboxing is a milestone moment, make it count. We love to think that everyone who buys our product is rushing to the front door the moment it's delivered and using it every day but that just isn't the case most of the time. Take the extra step to be sure that your packaging and product are fool proof. It doesn't have to be expensive, it just needs to be easy and make sense. What brands do you think are killing it with unboxing and useability? Bonus - if you’re not sure about your unboxing experience, we can send my dad a package and see if he uses it without calling me. #packaging #unboxing #education

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Testing a new product/service: $300 comprehensive SEO audit & demand generation action plan. What you’ll get: 1. Tailored Demand Generation Roadmap - A campaign guide specifically designed for your business. 2. Detailed SEO Audit Report - Covering technical, on-page, and off-page SEO best practices. 3. Opportunity Discovery - Identifying key growth areas for both short and long-term conversion-oriented objectives. 4. People-first Content Strategy & Opportunity Modeling - Planning and guidance for creating and optimizing content through clustering, intent matching, and UX. 5. Link Building & Digital PR Strategy - Includes outreach templates, prospect lists, and angles for acquisition and amplification. Best for: 1. Startups and small/medium-sized businesses looking for direction in developing internal processes for organic digital campaigns but don’t know where to start. Or perhaps, business owners who are still on the fence about investing in organic channels (ie: SEO, content marketing, digital PR). 2. Large organizations with in-house teams looking for fresh eyes to look for potential gaps and opps they might have overlooked. FAQs: 1. How is this audit different from your standard service included in full-scale SEO campaigns? Mainly the time spent on research, analysis, and documentation. This one will mostly be done in just a few sessions. While it is quicker, it maintains the same focus on identifying key areas of optimization that will have the most impact on the site’s business objectives (ie: driving more ideal customers to the site, leveraging assets for brand building and conversions). 2. Why charge $300, when you did this for free a while ago? Investing in the audit ensures skin in the game. Clients who pay for the service are more likely to implement the strategies, benefiting both parties - as I can also use the results as a reference for future case studies. Note: some providers charge between $2K - $8K for this type of auditing service. 3. Will the pricing change in the future? Yes. Testing this now to fine tune the overall audit process before officially launching the product’s landing page. And honestly, to get more documentation done where I can re-use specific sections/modules of the reports for future campaigns that might be dealing with the same issues. Plus, we also get to build a robust portfolio of successful case studies and testimonials along the process. 4. When can I get the reports? Within 15 days. 5. What support is available after I receive the audit report? You can email me or book a call to discuss any inquiries you may have regarding the audit’s findings. Please note that implementation support is not included in this service. Know someone interested in trying this out? Feel free to send a message or email me at jason@kaiserthesage.com.

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Don’t get SCAMMED by Shopify Site Speed “Experts”... Over the past 6 months, I noticed a massive increase in recommendations for these “affordable” Shopify site speed optimization services. Typically, it’d be a service priced between $100 to $500, that takes 5-7 days to implement and guaranteed a page speed insights score of 90% or more. Well, I hate to break it to you, but if you ever opted for one of these services, you probably got scammed. There’s a reason some of the biggest Shopify stores in the world spent tens of thousands of dollars moving to Hydrogen/Headless… When it comes to loading times, every single millisecond delay means potential revenue lost, but you’re better off not doing anything, than hiring one of these Shopify site speed experts. Do you want to know what they actually do? They add a script to your website that detects if the page is being loaded using a page speed testing tool. This script then BLOCKs the browser from loading most of the resources, resulting in MUCH higher page speed scores, than what they really are. Worst of all? All of these “experts” are using the same types of scripts, which are OFTEN vulnerable to malware and can create a ton of other issues with your Shopify store. Unless you plan on doing a whole dev project (if you’re at a point where your store is big enough to justify it), stay away from these “affordable” site speed optimization services.

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📊 Facebook analytics tools are essential for understanding your audience in Canada. Dive into data-driven marketing! 🇨🇦🔍 #FacebookAnalytics #CanadianMarket #DataDriven #MarketingInsights #AudienceUnderstanding #DigitalMarketing #MarketingTools #BusinessGrowth #SocialMediaStrategy #MarketAnalysis https://lnkd.in/dbJwsv2e

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According to multiple sources, producing a 1-minute video for companies based in Canada typically costs between CAD $2,000 and CAD $15,000, depending on the complexity and quality of the video. High costs are often a major reason why mid-size SaaS companies hesitate to prioritize video investment as part of their marketing strategies. We're happy to announce that we now offer video production as part of our demand generation services! That being said, here is a new promotional 1-minute video that our team produced last week: https://lnkd.in/e8Avdy9f How much do you think producing this video cost us?

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In this video, we’re going to dive into how to increase profit for your Shopify store. With so many guru’s posting screenshots of overall revenue numbers on Shopify… It’s hard not to get caught up in focusing on top-line revenue... Instead of focusing on what really matters.  Profit.  Now, most videos I’ve seen on increasing profit tend to focus on hacks/tricks to get more sales… We’re going to focus on creating long-lasting meaningful improvements in profit. We’re going to start with the basics and slowly get more complex throughout the video… https://lnkd.in/ehmSeZhF - #shopify #derekstroh

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Are Affiliate Managers missing an opportunity by not discussing with their counterparts at other companies to share insights on effective partners and strategies? 🤔 Even among seemingly unrelated brands, there might be valuable lessons to learn from each other. 📚 Perhaps this kind of collaboration is already happening, and I'm just out of the loop. 🔄 Regardless, I'll be at Awin Global #ThinkTank on Thursday and am open to sharing insights. 📅 EngageMore currently represents Carwow, realbuzz Group, and BrandSwap💼 #AffiliateMarketing #Networking #EngageMore

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Interested in affiliate marketing and Google's reviews update? I had a great conversation with Mordy Oberstein and Crystal Carter about the reviews update, the impact to affiliate marketers, the overall impact to review sites since the PRU rolled out in 2021, and more. Find it wherever you listen to podcasts. SERP's Up. https://lnkd.in/eE8W--RT #google #seo #reviews

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🚨 URGENT (for those who procrastinated): It's all over on July 1st ~ Google Analytics 4 is replacing Universal Analytics. If you haven’t completely migrated, follow the guide to make the switch and download your data now. Help out...Like and Repost to share the Google Support guide: https://lnkd.in/eKQdANMW

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Excited to make an OptinMonster integration for Omnisend happen! They recognized a great opportunity to help their customers grow even faster with targeted lead generation using OptinMonster. I can't wait to see how their customers win, and win more often with this integration! 🚀 🌕 🎉 Learn more about OptinMonster's integration with Omnisend at https://lnkd.in/egaqJgAp.

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Relying on Google leaks for your SEO endeavours will keep you behind eight ball. To get ahead you have to “skate to where the puck is going”, to quote Canadian hockey legend Wayne Gretzky. Now you’ll be seeing lots of analysis about the recent Google leak, if you haven’t already. And while they maybe helpful, they’re a little late. Case in point… E-E-A-T and authors are now “real,” as evidenced by the leak. But here’s the thing… Google’s been “generating author vectors” for almost a decade, see patent US11868724B2. They’re also able to “associate related entities”, which they’ve been doing for the past decade, as shown in patent US20230205828A1 And they’ve been “surfacing unique facts for entities” with patent US20230177360A1 since 2017. Keep in mind that these aren’t one-off patents. Rather they are multiple filings over the years as Google’s seek to refine and expand their protection. There’s far more than space allows here. But the gist is that analyzing these patents enables you to formulate some reasonable assumptions. Like… It’s a good idea to attribute your content to human authors. Those authors should have demonstrable experience in their fields. You should optimize to make those relationships explicit. This particular example, goes far beyond the realm of SEO. After all, everyone likes to do business with an expert. And your content should always reflect that expertise. Right? Hopefully, the leak confirms a few things for you. And you may even learn something new. But to really get ahead, you need to start investigating Google’s patents.

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Want to boost your LTV? Here's a short excerpt from my book "The Ultimate Ecommerce Growth Playbook" that breaks it down: "The second reason why email and SMS are crucial is that they can increase your customers' LTV (lifetime value). LTV is also known as CLV or customer lifetime value. By increasing it, you immediately increase the viability and prof- itability of your business. Let's take this simple example. Your cost of acquisition (COA) to obtain a new customer is $50. Your product retails for $40 and costs you $20 to manufacture (COGS). If you sell this product once, you lose thirty dollars: $40 - $50 - $20 = -$30 If you sell it twice, you're still ten dollars down: $40 - $20 - $30 = -$10 On the third sale, now you've made ten dollars: $40 - $20 - $10 = $10 You will need to sell this product three times to the same customer before making a profit. Of course, this is a simplification, but it demonstrates the importance of increasing your LTV and the AOV (average order value). We look at the customer journey and strategically map it to email and SMS flows to accomplish this. As a result, we can now target the customer with relevant messaging based on where they are in the journey. We divide the customer journey into six stages: 1. Awareness 2. Purchase 3. Retention 4. Advocacy 5. Winback 6. Sunset Here’s what B2C (or DTC) businesses use email for according to Validity: - 66% use it to communicate with prospects 30% use it to capture subscriber data - 63% use it to build brand awareness - 71% use it to communicate with customers In my opinion, this is equally applicable to SMS. The first three bullet points are part of the awareness and purchase stage of the customer journey. The data collected in this stage can be used in the retention stage, which can help increase the LTV. You would be surprised that even businesses doing $10M+ don't have the customer journey figured out or optimized. Don't wait. Because if you do, you will be missing out on much revenue - and if you’re not profitable, chances are you will go out of business. With that being said, let me ask you these questions: - Have you or your team ever done a detailed LTV analysis? - Do you know what the LTV of your customer is? Do you know their historic LTV? - Can you predict their future spending? - Do you know the average days between purchases? - Do you know which marketing channel brings you the highest LTV customers? - Do you know the difference between historic, predicted, and total LTV? - Do you know who your low-medium, medium- high, and top 10% spenders are? If you don't - then you're flying blind. This information is essential for targeting the right audience with the right messages and offers to increase their LTV." Get the on Amazon to learn the rest and supercharge your DTC business in 90 days or less >>> https://amzn.to/48fkzzT Or DM me for a complimentary copy.

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Are you a Shopify store owner? If so, it's time to pull those dormant customer lists out of hibernation! 🐻💤💥 Just in: Shopify's customer retention rates are soaring, with a hefty 75% retention rate reported by Statista! What does that tell us? Keeping your existing customers coming back is more profitable than ever. 📈 But wait—there's more! Did you know reactivation campaigns can boost your sales by a whopping 25%? It's like finding buried treasure in your backyard. 🏴‍☠️💰 Shopify's study of over 1,000 merchants proves just that. Here's the golden key: AI-powered customer segmentation. Forbes says it's a game-changer for tailoring your pitches to bring back those high-value customers who've ghosted you. 👻 And despite all the shiny new digital channels, Campaign Monitor confirms what we've known all along: Email marketing is still your best bet for reactivation, reigning supreme over social media and SMS. 💌👑 For the cherry on top, Shopify's new alliance with Retention Rocket is set to launch customer retention to new heights with its cutting-edge AI technology. 🚀🤖 The big question for you: Are you leveraging these insights for your Shopify store? Swipe that dust off your customer lists and get your reactivation game on! Let's turn those one-time shoppers into loyal fans, shall we? 🛍️❤️ Share your reactivation success stories below or drop a question if you're looking to learn more! #Shopify #CustomerRetention #EmailMarketing #SalesBoost #AI #RetailRevolution #BusinessStrategy #EcommerceSuccess 🚀 Ready to unleash the power of reactivation? Share your strategies or reach out for more info!

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How many times in the last 30 days have you asked ChatGPT a question? Whenever I ask a room of marketers this, I often hear replies in the hundreds. Think about how crazy that is! This is an app that didn’t exist 2 years ago, and now it’s become a daily part of so many of our lives. Despite the massive amount of hype generative AI has been getting, I still think we’re underestimating the impact it’s going to have on inbound marketing. And it’s just one of four trends that I’m calling the four horsemen of the inbound apocalypse, that are massively disrupting how we will promote our businesses over the next 48 months:  - Increased competition for keywords  - Google’s ever-changing search engine results page  - Generative AI  - Algorithmic social media feeds As you read down this list, you might feel like some of this is old news. And it’s true, we’ve been seeing these trends for a long time and have rolled with the punches. But when you zoom out a bit and look at all four in aggregate, there’s a story being told. That story is that the inbound apocalypse is coming, and we need to start future-proofing our marketing strategies today to be ready.

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