Mohtashim Hashmi

Are you a Product Manager considering a move to Canada? Gain exclusive advice and insights from VP Product, Jay Judkowitz! His advice can help you navigate through the relocation process and prepare you for a thriving product management career in a new country. #CareerAdvice #ProductLeader #ProductCareer #ProductManagement

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***How to actually be a data driven product manager? Well if you are are the kind of PM who only looks at data supplied by your analyst in excel and has never documented a deliberate instrumentation section in your PRDs and has never logged in into your web analytics tool but love to proclaim yourself as a data driven PM, well let me peel the layers a bit*** 1. Let's start simple - first step is understand some basic nuances of data that you are seeing - let's say you are looking at conversion data - some simple questions you could ask yourself - Is it visit level or visitor level data, does it make sense to look at this data at this level, what do the attribution windows look like? Default attribution is ok or should you look at longer term attribution. 2. If the data feels off, do you have the ability to look under the hood and know whether it is due to an incorrect instrumentation problem or due to incorrect segmentation strategy - eg some segments applied at visits level, some at page views level. Hint - segmentation should generally be applied at same granularity. 3. When you are asking for more granular data - know what is feasible and what is not. Eg. if as a PM while launching the product you never bothered to instrument price buckets for devices on key events - then expecting your analyst to supply you conversion data for high end vs low end devices is foolhardy. Sure, he could first pull out the data by different device models and then manually bucket them but he is just paying extra tax for your own sloppy work. If you were planning to do this analysis from get go you should have built it into your instrumentation strategy. 4. Which brings me to a very important point always be very very deliberate and clear about your instrumentation plan- events and dimensions and make it part of your PRD. 5. Finally, you need to know the right tracking strategy for the problem at hand. Eg. if you want to know conversion of users who click on filters in the funnel, what should your tracking implementation be? Do you think if you track the click info in a page level variable as normally click data is tracked, you will be able to find the conversion? I hope you will do this in the future before loudly and proudly proclaiming yourself as a world class data driven PM. Let’s stop BS-ing shall we? Follow me for high quality content, not product philosophy but practical insights - https://lnkd.in/gHweK_q7 AND also here https://lnkd.in/ggUKftFq While you are at it you can also grab my product assignments playbook, 19 real product cases, all successful submissions, real job offers, ~258 pages of content. ***Grab it now**** - https://lnkd.in/gHzyN-Xc #product #datadriven #analytics

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As a design thinking facilitator, I often emphasize the importance of empathy and user-centered design in creating meaningful experiences. Recently, I had a remarkable encounter with Air Transat's customer care that beautifully exemplified this ethos. We all know the frustration of being put on hold and subjected to monotonous background music while awaiting a customer service representative. However, Air Transat has redefined this mundane wait time by offering customers a choice in their auditory journey. During my recent call, I was pleasantly surprised to be greeted with options to select my preferred genre of music. Suddenly, my wait became a personalized experience—I was enjoying music I liked, rather than enduring the usual background noise. This experience serves as a brilliant example of how companies can truly enhance customer satisfaction by putting a human-centric lens on even the smallest details of customer interaction. Let's take inspiration from Air Transat and think about how we can apply similar empathy in our projects and services. Because sometimes, a small tweak can make a big difference in how we connect with and value our users. #CustomerExperience #HumanCentricDesign #ServiceDesign #Innovation #DesignThinking

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Why I Chose Shopify Over Wix and Other Website Hosting Platforms for GamerTech Toronto: Four years ago, when I launched GamerTech Toronto, I began our online journey with Wix. I poured my creativity into designing a website that felt uniquely ours. Initial sales were promising, yet not groundbreaking. About three months in, a friend recommended Shopify, citing their significant sales success on the platform. Initially, Shopify's interface felt less intuitive, and the limited customization options were a drawback for someone who loved a personalized touch. Despite these challenges, I invested in understanding the platform, even adopting a $300 Warehouse theme. The results? A dramatic surge in sales almost immediately after switching! Why do I now swear by Shopify? Here are two big reasons: Optimized Layout: Shopify's predefined layout might seem restrictive, but it's engineered for sales and conversions. This design simplicity removes the guesswork and helps focus on what truly matters—selling. Extensive App Store: Shopify’s app ecosystem is a game-changer. It compensates for any platform limitations, allowing for significant customization and enhanced functionality. For instance, I use a custom product builder for customers to design their PCs, a calendar app for scheduling repairs, and a gallery app showcasing our past builds to inspire new customers. Four years and over $10 million in sales later, I am a staunch advocate for Shopify. It’s an invaluable tool for anyone serious about scaling their e-commerce business. Feel free to DM me if you're curious about other apps I use or have any questions. I'm here to help and share insights from my journey!

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Newcomers are a sought-after market for agencies and marketers. I'm working on a white paper to delve into the Chinese-Canadian new immigrant market, backed by data from StatCan, Immigration Canada, and in-house consumer behavior surveys. What specific insights would you like to uncover about this market? Your input is invaluable - feel free to comment below or DM me. Thank you! #Newcomers #MarketResearch #WhitePaper

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I remember when we first received funding at Klue. We were considered the 'scrappy Canadian' underdog. Our competitors even called us that verbatim in sales calls. But the reason our VCs backed us is because they saw an opportunity in two things: 1. The competitive intel category 2. Our product, vision, and momentum to gain market leadership In order to meet the goals that come with significant investment, we HAD to have a strategy to take market leadership from the incumbents in place (meta for the Compete company, I know). I don't think this gets talked about enough. And there's a lot of micro + macro things that we did to surpass our biggest competitors from four years ago to today. I'll be sharing what these things were more here - if you have questions for me on this topic drop them in the comments, I want to hear what Qs folks have when it comes to competitive strategy at the leadership level. Because if you don't have a competitive strategy in a crowded category... then you don't really have a strategy at all.

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What’s giving me an extra spring in my step? Mentoring with Google for Startups. Over the past few months, I’ve met with startups across North America to coach and advise on solving their business problems. Their ability to identify a consumer need, and bring a solution to market, quickly, has been inspiring. What have I taken away? Build. Network. Learn. Pivot. Test. Repeat. Stay hungry. If you are a #canadian startup and are interested to learn more, keep an eye out for the next cohort.

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Is competitive analysis still a thing?❌ 👀 Do we care about user experience signals? 🤷🏾‍♂️ 🙈 Is product-led growth strategy a siloed activity? Does my competitor's product offer a better experience? Comparison can kill creativity, but in a competitive environment, it's less vanity and more of a benchmark. - Time to value ⏰ - Onboarding ‍🚶 - Competitive analysis 🔍 - User experience signals 📊 - Heat mapping user activity and exploration ❤️‍🔥 These are keys to growth for me as a product marketer. ⏰ I need to know how long it takes a person to have that moment of “ah, I get it!”. The time it takes a person to understand your solution determines the product's value and deepens their engagement. 🚶Self-onboarding and a simplified experience take users from Ah ha! to advocacy. 🔍 Competitors want your people, and their pain points about your product will move them towards—your competitors. 📊 I prioritize understanding what users do in the product to ensure we know what's sticky, annoying (causes exits), or gets them engaged. Time on site, time to events, and many other metrics are critical to this process. ❤️‍🔥 Heatmaps help with this and will be a crucial piece of data in rebuilding or optimizing your user experience. Ok, my product marketing rant is done for today, and I hope you got something out of it! Lol

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Product management demands honed skills that are cultivated and refined over time. Many believe they can effortlessly navigate the realm of product management, but there's a chasm between mere participation and achieving tangible outcomes. Here are five pivotal skills for product managers who consistently deliver results: 🚀Insightful Data Interpretation: Transforming qualitative and quantitative data into actionable insights necessitates sharp critical thinking. 🚀Product Intuition: This amalgamates cognitive empathy, creativity, and domain proficiency. While nurturing creativity can pose a challenge, it's entirely attainable. 🚀Compelling Data-Driven Narratives: Mastering the art of persuasive storytelling with data, while ensuring factual accuracy, is a skill that can be developed with practice. 🚀Versatile Communication: The ability to communicate effectively across various mediums is crucial for successful product managers. 🚀Decisive Decision-Making: Product managers are constantly required to make informed decisions swiftly, utilizing available information to prevent team stagnation or inertia. What stands as the foremost growth opportunity in product management within your organization? And what about yours? #productmanagement #coachingproductmanagers #productleadership #producttakes ------ 🌍 Shubham Karnwal 🆘 0-1 Product Managers 🔔 Follow me for more content ♻️ Share is care

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A badly marketed good product has better chances of success than a bad product that has been over marketed. While the former will rely on word of mouth to gain traction, the latter will just be heading towards an impending doom, faster. #productmanagement #productmarketing

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One of the most common questions I get when people DIY their website is: "How big should my images be?" One of the best answers is this excellent guide put together by Shopify, the eCommerce behemoth. https://lnkd.in/g-JS3dZk

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In an era where product management has emerged as a coveted career path, it's essential to peel back the layers and gain a nuanced understanding of what it truly entails. While social media abounds with tales of product management prowess, the reality often diverges from the glossy narratives. This is a good perspective on why true mastery lies not in the glamour of the spotlight, but in the quiet diligence of everyday execution. #ProductManagement #Learning

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You might get lot of tips and advice as a PM aspirant. Not all are true. Transitioning to a new career is tough and requires a lot of hard work. I help people transition to #productmanagement career and try to be as realistic as possible. I don't like to sugar coat just to make some quick bucks. That's why if someone says you that you can become something in 6 weeks then mostly its wrong. Certainly some might be lucky but that's an exception than norm. Almost everyone I know or worked with had to struggle a lot to become something. So the next time someone gives you some tips, don't take it on the face value. PS - I don't guarantee a PM job but what I promise is something that you really need. Pushing you out of comfort zone. Join my next PM cohort and learn to build great products. Follow ProductHood School and check website.

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