“I have worked in the financial services industry for 10 years so far, but I have not met yet such an enthusiastic and capable professional as Kyle. He has exceptional communication skills and his attitude toward work and life is second to none. I trust he is one of those few lucky individuals who can say: " I really do not work, I just follow my passion." His contributions to increase the online presence of the firm (in the form of Relationship Banker, Podcasts, and Blogposts) make Zafin stand out of the crowd and reach further than ever imagined. And I am sure, this is just the beginning.”
About
I'm a B2B fintech marketer, problem solver, collaborator, consensus builder, change agent…
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I still believe founder-led marketing is the most powerful marketing channel you can build. You simply can not build the same type of brand affinity…
I still believe founder-led marketing is the most powerful marketing channel you can build. You simply can not build the same type of brand affinity…
Liked by Kyle Thom
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At two out of three community financial institutions, small businesses are unable to apply for credit digitally. Let's change that. #smallbusiness…
At two out of three community financial institutions, small businesses are unable to apply for credit digitally. Let's change that. #smallbusiness…
Liked by Kyle Thom
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In July, I celebrated my 1 year at Champify. Within that time frame we have ~5x’d our quarterly pipe generation. Here are 3 big marketing initiatives…
In July, I celebrated my 1 year at Champify. Within that time frame we have ~5x’d our quarterly pipe generation. Here are 3 big marketing initiatives…
Liked by Kyle Thom
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Amazing season, Winnipeg Sea Bears! 🏀 Thank you, Winnipeg Sea Bears Nation, for your amazing support. Special thanks to #TracksuitBrothers—Nick…
Amazing season, Winnipeg Sea Bears! 🏀 Thank you, Winnipeg Sea Bears Nation, for your amazing support. Special thanks to #TracksuitBrothers—Nick…
Liked by Kyle Thom
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This weekend I was thinking about the last few decades of my career in marketing and the hundreds and hundreds (thousands) of people that Venture has…
This weekend I was thinking about the last few decades of my career in marketing and the hundreds and hundreds (thousands) of people that Venture has…
Liked by Kyle Thom
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LIQUID DEATH'S BIG MISTAKE? I read Olly Lynch's brilliant piece in defence of Liquid Death's marketing. I feel compelled to boost his argument. When…
LIQUID DEATH'S BIG MISTAKE? I read Olly Lynch's brilliant piece in defence of Liquid Death's marketing. I feel compelled to boost his argument. When…
Liked by Kyle Thom
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I imagine that this article is going to get a lot of play on LinkedIn. What is the future of community banking? Is there one? A lot of the…
I imagine that this article is going to get a lot of play on LinkedIn. What is the future of community banking? Is there one? A lot of the…
Liked by Kyle Thom
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In-person events are over as soon as they begin. But considering the massive cost (sponsorships, merch, flights, hotels, dinners, salaries, and so…
In-person events are over as soon as they begin. But considering the massive cost (sponsorships, merch, flights, hotels, dinners, salaries, and so…
Liked by Kyle Thom
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Creative is the new targeting. Loved this hilarious example from SURREAL Personally, I love the "Hey Lawyer" ad format. Or in this case, "Hey B2B…
Creative is the new targeting. Loved this hilarious example from SURREAL Personally, I love the "Hey Lawyer" ad format. Or in this case, "Hey B2B…
Liked by Kyle Thom
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I sometimes feel like some of the SaaS marketing community puts down marketing more than any non-marketer. At least when we're talking about…
I sometimes feel like some of the SaaS marketing community puts down marketing more than any non-marketer. At least when we're talking about…
Liked by Kyle Thom
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Between 2016 and 2023, I helped Gong grow from zero to hundreds of millions in ARR as their first CMO. Here's the 6-step marketing playbook we used…
Between 2016 and 2023, I helped Gong grow from zero to hundreds of millions in ARR as their first CMO. Here's the 6-step marketing playbook we used…
Liked by Kyle Thom
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Of the 4P's, one that always interests me is Place, especially because of how little focus it gets in B2B SaaS. It's very easy to assume that Place…
Of the 4P's, one that always interests me is Place, especially because of how little focus it gets in B2B SaaS. It's very easy to assume that Place…
Liked by Kyle Thom
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