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Articles by Ira
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Anyone I know looking for a short term contact #PPC #Digital Practitioner? Have someone looking for a short term contact.
Anyone I know looking for a short term contact #PPC #Digital Practitioner? Have someone looking for a short term contact.
Posted by Ira Kates
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This sounds like a really really cool role! Someone in my network should jump at this.
This sounds like a really really cool role! Someone in my network should jump at this.
Shared by Ira Kates
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Thank you so much to AdClub of Toronto for hosting an awesome AdClub Golf Day, as always. GumGum loves you!
Thank you so much to AdClub of Toronto for hosting an awesome AdClub Golf Day, as always. GumGum loves you!
Liked by Ira Kates
Experience & Education
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Sports Interaction
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Licenses & Certifications
Publications
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Kultivar Hot Sauce In The News
The Independent Free Press
See publicationCo-founders Ira and Lisa sat down with IFP reporter Bryan Myers to talk about Kultivar and Co hot sauces. How and what we farm and our ethos behind how we run our company.
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Kultivar Sauces On Gastropost
National Post
See publicationThese are the entries I have made to Gastropost's, food contribution content aggregation platform.
See our Hot Snacks, Hot Sauces and other fun pictures here. -
Mazda Double Serve Case Study
Think With Google
What to do when your product loses leadership in a competitive market? In the case of Mazda"s innovative Mazda3 it meant re-engineering the digital brand experience and challenging their agency to win search. The resulting "two-ad" campaign generated over 70,000 clicks-per-month, increased conversion rates by 200%, reduced acquisition costs and delivered potential buyers to dealers across Canada. Learn more in our Mazda case study.
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Competitive PPC
Search Engine Journal
Competitive SEM chat...you know how I love to disrupt and stir the pot.
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How Mazda Generated Sales Leads With an Always-On Digital Strategy for Launches
http://www.thinkwithgoogle.com/case-studies/mazda-canada-launches-always-on-campaign.html
Mazda took an innovative “always on” approach to its digital campaign for two new models, the Mazda3 and Mazda6 Sedans, in Canada, the fifth-largest global market for the automaker. The campaign spanned Google Search, YouTube and the Google Display Network to connect with consumers across their purchase journey. YouTube TrueView ads and mastheads for the Mazda3’s introduction delivered 10x the number of buyers for the same cost as the contextual campaign. Additionally, Lightbox Ads and Affinity…
Mazda took an innovative “always on” approach to its digital campaign for two new models, the Mazda3 and Mazda6 Sedans, in Canada, the fifth-largest global market for the automaker. The campaign spanned Google Search, YouTube and the Google Display Network to connect with consumers across their purchase journey. YouTube TrueView ads and mastheads for the Mazda3’s introduction delivered 10x the number of buyers for the same cost as the contextual campaign. Additionally, Lightbox Ads and Affinity Segments helped attract interest for the Mazda6 with a rich, near-full-screen experience.
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Honors & Awards
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Shortlist - Festival Of Media Global
Festival Of Media
Shortlisted for the Data Innovation Award and Best Targeted Campaign for Mazda3 Pick a Fight search engine marketing strategy.
http://www.festivalofmedia.com/global/awards/2014-winners-and-shortlist
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Best In Search - Gold
MarketingMag - Media Innovation Awards (MIA)
Gold Winner in the Best in Search category at the 2013 Media Innovation Awards for our Mazda Pick a Fight automotive competitive campaign. The campaign utilized Google Adwords, an organically optimized compare page and aggressive search to sell more Mazda3's.
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Media Innovation Award Shortlist: Search
Marketing Mag
Shortlisted twice for the inaugural SEM MIA award for work on Mazda Canada's SEM, Video marketing and competitive campaigns.
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Best PPC Campaign
US Search Awards
Winner of Best PPC Campaign category at the US Search Awards in Las Vegas for our local Airport Search (SEM) campaign done for HSBC US CMB, business to business finance marketing.
Short list included agencies like: Havas Media and Performics
http://www.ussearchawards.com/winners.htm
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Grand Prix
US Search Awards
Winner of the Grand Prix prize at the 2013 US Search Awards in Las Vegas. This was awarded to the "best of the best" at the awards show.
http://www.ussearchawards.com/winners.htm -
Innovation In Search Engine Marketing
US Search Awards
Winner of the Innovation category at the US Search Awards in Las Vegas for the innovative solution to reaching engaged c-suite decisions makers with Airport Search (SEM) campaign done for HSBC US CMB. Shortlist included Kenshoo and Wordpress Inc.
http://www.ussearchawards.com/winners.htm
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