Hannah Graham Rose

🔒 Elevate Your Cybersecurity Strategy with Fortinet's SASE and SOCaaS Solutions! 🔒 It's that time again 🙌 Fortinets Western Cybersecurity Talk Series is back in Vancouver, Edmonton and Calgay🎉 Join us in our exclusive sessions (Partners in the AM and Customers PM) where we'll explore Fortinet's cutting-edge SASE and SOCaaS offerings. In today's ever-evolving threat landscape, it's crucial to have a robust security infrastructure in place. Fortinet's single-vendor SASE architecture integrates SD-WAN, Zero Trust Network Access, Cloud Access Security Broker, Firewall-as-a-Service, and Secure Web Gateway, providing consistent security for both remote and on-premises users. But that's not all! Our SOCaaS solution complements your SASE architecture by offering streamlined threat detection and response, powered by FortiGuard Labs. With continuous visibility and proactive threat hunting, you can enhance your organization's security posture while saving valuable resources. Don't miss out on this opportunity to unlock valuable insights and elevate your cybersecurity operations. Register today to stay ahead of the curve and protect your business from emerging threats. Let's secure your future together! Register today https://lnkd.in/gnZai2iT #Cybersecurity #SASE #SOCaaS #Fortinet #SecuritySolutions 🛡️

22

Keep local elections local - Solution #1: Reduce campaign contribution limits The current $5,000 limit on campaign contributions is far more than what the average Albertan can afford, which opens the door for large third-party advertisers and donors. We recommend reducing the limit to $2,500 or introducing a population-based limit that is scalable to the municipality to increase donation transparency. Learn more about solution #1 here: https://lnkd.in/gqtxzCyr #ABmunis #ABpoli #ABleg‍

21

How can entrepreneurs use social media to build community across physical distances? In this blog post on the WEOC ExportHUB, check out the five steps you can take to expand your brand outside your region, province or country with social media. Marlow DOUBL https://lnkd.in/gtdX9RMs

6

Heading into 2024, I made a goal to expand my in-person speaking network and experience 🗣 To be able to do it at home in Vancouver with three Marketers who have been sources of support, feedback, and top notch humans over many years is pretty special 💜 Looking forward to taking the stage later this week with Maria Osipova, Katie Berg and Liam Cannon as we get real about driving demand in 2024 (including some very spicy 🔥 draft titles for this panel), which current GTM challenges make influencer marketing a needed channel for both B2B and B2C, and practical tactics on how each of us are using it with our teams Still adding some discussion questions to our session in case we have extra time - what influencer marketing topics are your teams wondering about in Q2?

111

7 Comments

Train puns incoming!! Full steam ahead on the 5 star train arriving at Vendasta 𝘗𝘭𝘢𝘵𝘧𝘰𝘳𝘮 soon: • 𝘊𝘢𝘣𝘰𝘰𝘴𝘵 your client's online visibility by syncing listing data to Apple. • Keep a good 𝘵𝘳𝘢𝘤𝘬 𝘳𝘦𝘤𝘰𝘳𝘥 online with Review Widget Pro • 𝘊𝘰𝘯𝘥𝘶𝘤𝘵 email outreach with ease by previewing campaigns before sending • Don't get 𝘴𝘪𝘥𝘦𝘵𝘳𝘢𝘤𝘬𝘦𝘥 with bad leads, CRM's customizable lead scoring can help you determine which leads to act on first I can never resist some good train puns. Hope they didn't 𝘥𝘦𝘳𝘢𝘪𝘭 your 𝘵𝘳𝘢𝘪𝘯 𝘰𝘧 𝘵𝘩𝘰𝘶𝘨𝘩𝘵.

21

3 Comments

Great afternoon at the IAB Canada State of the Nation event yesterday. Some interesting learnings: 1/ Cookies crumbling, privacy, and consent - "Are we ignoring the User Experience when gathering 1P data? Do we really think it's a good UX to prompt users to consent and login to every website they browse?" - The "Pay or Consent" model is incompatible with GDPR and a violation of fundamental rights, as per the European Data Protection Board (EDPB) https://lnkd.in/g8dMZcRs - Where clean rooms are cited as a valuable tool to facilitate targeting and measurement, they also seem pretty hackable #snowflake #ticketmaster https://lnkd.in/gWN4YGjT 2/ Canadian Trends: - Canada ranks second to last among G7 countries in terms of the percentage of GDP spent on research and development. - It is also the second least productive country in the G7. - The productivity gap between the US and Canada continues to widen. - 98% of businesses in Canada are small businesses (< 100 people) With Laurie Maw

7

1 Comment

Don't let the ever-changing Canadian consumer landscape overwhelm you! Looking forward to this session's discussion with Audrey Provencher where we'll navigate the challenges brought by inflation and help your brand prepare for this dynamic environment. As economic pressures persist, vulnerable demographics are feeling the impact. But here's the interesting part: 39% of Canadians have adopted a strategic approach, prioritizing essential purchases while cutting back on non-essential items. This shift in consumer behaviour has ripple effects across industries, making it crucial for us to understand its full impact. In this webinar my colleagues will: 🎯 Identify the consumer segments most likely to embrace this strategy. 🔎 Assess the industry-wide consequences of consumers prioritizing essential categories. 📈 Highlight the sectors that are particularly susceptible to this influence. Our unique expertise empowers us to provide unwavering support and guidance in tackling these challenges head-on. Join me for this informative webinar and equip yourself with the tools needed to navigate this dynamic landscape with confidence. Don't miss out on this opportunity to gain actionable insights and stay ahead in the face of changing consumer trends. Register now to secure your spot! https://lnkd.in/dq5ukUbZ #ConsumerInsights #CanadianWebinar #ShopperBehaviour

27

Really looking forward to this discussion - Eric Morris and Ivan Pehar have rare and uniquely informed insights on harnessing data and I can’t wait to get into it with them! #data #digitaladvertising #advertising

30

3 Comments

We are offering a fully funded Chartered Marketer program and career coaching for marketers in transition and are pleased to welcome another 5 participants this week! Learn more about the Digital Marketing Skills Canada (DMSC) program to see if you're eligible to apply. Start the application here: https://lnkd.in/g6EQ4dtc #GetYourCM #CMscholarship #MarketingDesignation #MarketingScholarship #MarketingTraining #FreeMarketingTraining #CanadianMarketers

14

Did you know the TELUS Certified Pre-Owned (CPO) device program offers a way to cut operational costs while helping to reduce your organization's carbon footprint? Plus, you can buy with confidence knowing that all TELUS CPO devices are tested, inspected and re-packaged to feel and work like new. To learn more about how TELUS can help you realize measurable savings, improve your ESG, and positively impact the planet, contact your TELUS Account Executive today. #ESG #Sustainability #CPO #TELUSBusiness #TeamTELUS

3

Super fun moderating the Calgary Marketing Association panel last night on #customeracquisition! Thanks to the awesome panelists, including (my former teammate at Swoop) Alex P. from POD Marketing Inc., David MacLean from Neo Financial and Pedro Porto Alegre from WJ Agency. The big 3 take-aways for me from the discussion: 1. The cookie-less world is making it necessary for marketers to do what they should have done to begin with - look holistically at sales and marketing efforts to understand the business impact more fulsomely. 2. New innovations in marketing (including the use of AI) does not change the fundamental need to be strategic from the outset - you still need to have clear, measurable objectives that align to business goals (no shortcut on this). 3. Knowing your customer better than your competition is becoming THE way to gain sustainable competitive advantage (the new technologies available should be leveraged to accomplish this). Thank you so much to Marc Binkley for putting on such a great event (and asking little old me to moderate 😎). Happy Friday ya'll! (photo credit to my friend Charmaine Muzyka 😊) #panel #marketing #TGIF

67

15 Comments

Online Advertising: Reach Your Target Market and Boost Your Return on Investment At Savvy Search Marketing, our digital advertising experts help businesses in Vancouver and across BC maximize their online advertising efforts since 2005. Whether you're looking to run Google Ads, Facebook Ads, or other digital campaigns, we have the expertise to craft targeted strategies that deliver exceptional results. Our data-driven approach and continuous optimization ensure you get the most out of your advertising budget, driving qualified leads and boosting your ROI. Don't settle for generic, one-size-fits-all advertising solutions. Partner with Savvy Search Marketing and let us develop a custom online advertising plan that propels your business forward. Contact us today to schedule a consultation and start seeing measurable improvements in your digital marketing performance. #vancouver #onlinemarketing #GoogleAds #PPC #googleadsagency #googleadsmanagement #SavvySearchMarketing

2

Celebrate World Marketing Day with a bold mindset! 🚀 Grace Sullivan, Brand Manager at SFU VentureLabs, shares her marketing tip for brainstorming. "Don't be afraid to voice your crazy idea. It might actually work." Let's embrace innovation boldly! 🌟 #WorldMarketingDay #MarketingTips #celebratemarketing #InternationalDayofMarketing #InternationalMarketingDay

8