Dianne B. Oliveira

It's Social Shindig time! We're diving deep into the world of social media reporting today at 2:30 ET. Join us for a discussion on: -Building meaningful social media reports -Turning data into actionable insights -Proving the value of social media to your clients or boss Let's get reporting! https://lnkd.in/dhEz85tK Anne Popolizio

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Ready to skyrocket your social media presence using branded links…all without shuffling between platforms or wasting time? Good news—Rebrandly’s latest integration saves the day. 🌟 Introducing Rebrandly + Hootsuite! 🌟 Hop to the blog for a run-down of this new integration and our easy, step-by-step process for getting started. 🔗 https://rbnd.ly/hootsuite #hootsuiteintegration #shortlinks #brandmanagement

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Again, what you're not, can be more differentiating than what you are! This example from Burger King, from 4 years ago, is boldly different, and rooted in what they're not, producers of food loaded with preservatives. This bold move led to a 14% increase in sales, 8.4 billion impressions, $40 million in Earned Media Value, and an 88% boost in positive brand sentiment. #brandstory #brandstorytelling #differentiation #videomarketing https://lnkd.in/gsEGx_ib

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What if your event is showcased on Times Square’s Billboard? 🏙️ Half the battle won, right? But what if that billboard could send notifications about your event straight to people's cell phones at the right time? Well, that's what we call a Featured Event Listing! Let us break it down for you. 🤓 With a prominent position in search results on AllEvents, potential attendees will likely discover your event. Here is how we make this possible 👇 1. City-specific event visibility 2. Category-specific event showcasing 3. Event placement in weekly newsletters It's like your event is practically screaming, "come join the fun!" Resulting in increased conversion rates like never before. We're dedicated to finding the perfect attendees who can't wait to RSVP. 😉 So, why settle for mediocrity when you can shoot for the stars? Trust us, your attendees will thank you later. ✨ #events #StayHappening

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This TikTok ban is different. Canadian brands need contingency plans for whatever comes next 🤳 We hear all the time about the drama that comes with the TikTok universe - while it has the power to bring small brands to viral stardom, it also has (arguably) too much power. That’s why regulatory bodies continue to fight against it. If you’re a brand that relies on having an American audience for your social strategy, you need to start taking notes. Read more about what brands can do now to ensure their marketing plans aren’t taking a hit if/when the ban takes place 👉 https://lnkd.in/eMXETD5Z #SocialMediaStrategy #TikTokTactics #TikTokBan #SocialMediaContent #SocialMediaEngagement

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According to Hootsuite, there has been a 636% increase year in year out in terms of ROI for users who have signed up or who use the huge platform. There has also been a 500% growth across all social media networks for Hootsuite users and 250% increase in sourced revenue year in year out. This shows how effective and powerful the Hootsuite platform is. This is why it is often referred to as the number one social media management platform on the internet today. Like I said, the platform has been created for the past 15 years. https://buff.ly/3XoEbhY @Hootsuite #Hootsuite #SMM #SocialMediaManagement

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We're thrilled to release our inaugural IZEA Trust in Influencer Marketing report for Canada 🇨🇦, showcasing breakthrough insights into how influencers are transforming Canadian consumers' purchasing behaviors. Here's a sneak peek on what we've learned... 67% of 18-to-29-year-olds are making purchases inspired by influencers, underscoring their pivotal role in consumer decision-making. 51% of 18-to-29-year-olds are embracing social commerce, making in-app purchases on social media platforms. 40% of young Canadians are turning to TikTok for product research before making a purchase, showcasing its growing influence. 62% of social media users trust influencer posts more than those from A-list celebrities, highlighting the power of authentic connections. You can download the full report here:

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For the "go woke, go broke" crowd that permeates through many brands across North America and beyond... ...I'm happy to say that you're wrong. A whopping *75%* of consumers globally say that "diversity and inclusion – or a lack thereof – influence their purchase decisions." This comes from Kantar’s 2024 Brand Inclusion Index - a survey of more than 23,000 people in 18 countries. Valeria Piaggio, Global Head of Diversity, Equity and Inclusion at Kantar, expands on this: "It’s a myth that inclusion marketing is about marketing to minorities. Inclusion marketing is expansive marketing. One of the fundamental ways to grow your brand is to predispose more people to it. Yet when brands exclude consumers – whether that’s because people don’t feel welcomed when shopping in store or their advertising doesn’t reflect diverse communities – it’s an easy miss. Millennials and Gen Z prioritise diversity and inclusion even more than other groups, and as these populations grow in size and buying power these issues will carry more weight. Brands will be rewarded if they stand by their values – especially in the face of vocal communities which stoke the culture wars by pitting minority groups against one another.” So in the wake of so many brands cutting back on their #DEI staff and spend, treating inclusion like a checkbox that can be layered in whenever convenient, or just deprioritizing #DEI to pre-2020-like conditions, this is your wake-up call. It's time to get back on track. Your customers want it. Many are even demanding it. What are you waiting for? #JEDI #EDI #DEI #DEIA #InclusiveMarketing #InclusiveCommunications #InclusiveBranding #InclusiveAdvertising #InclusiveResearch #InclusionMatters #InclusiveWorkplace #InclusiveCulture

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With the news of DDB, BBDO and TBWA Canada merging into “Omnicom Advertising Services”, it’s officially a new era in the industry. These were three of the most dominant advertising agencies in the country for decades. Anyone working at or with these companies around the world - this is what’s coming. It’s not if, it’s when. So please prepare yourselves. Play chess not checkers with your career and livelihood. You’ve got to look after yourself and your family and you need to start planning what’s best for you right now. To all CEO’s, Boards of Governors, CMO’s, VP Marketing, Director of Marketing, Marketing Managers, CFO’s, COO’s and so on: The agency world is being massively disrupted (it has been for a while but it’s now in high gear) and I highly recommend you start looking at Plan B to protect your brand and put it into a position to thrive. Independent agencies around the world are thriving. They’re doing great work for clients because the people running those companies have skin in the game. If you do really well - they do well. Independent agencies are just hustling more. Independent agencies are running circles around the bigger, slower moving international companies. They’re doing really great work that’s working. Many of the most talented people in our industry have now moved over to working at an independent agency. When you hire an independent agency, the money goes back into the business. A great independent agency will hire the very best people. They’ll invest in tech. They’ll invest in things that will help your business thrive. They win if you win. Reach out and meet an independent agency or two and see if they’re the right fit for your brand and your team. If so, just try them on a project and let them earn their work. Don’t ask them for any free speculative work because that’s unethical. But sample them on a project. It’s the perfect time to try something new. There are many great independent agencies in cities and countries all over the world who are doing fantastic work. We at One Twenty Three West are just one of them and we’d be happy to connect. 123w.ca ***People from all over the world are going to read this post. All independent agencies are welcome to promote their business in the comments. Share the thread.

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Advertising/Marketing/PR/Comms as an industry is absolutely unrelenting. About a month ago, I had a lengthy conversation with Denise Gorgosilich about the day-to-day schedules of folks in the industry, and how it's mostly just focused on survival. People within the industry and outside of it expect us to be up to date on the newest thing and newest trend, when we haven't even fully learned the last thing. If it's not the next date of significance, it's the next technology, or the next SaaS tool. When I talk to people about this issue, I'm often met with, "it's not just your industry...accountants, lawyers, doctors, etc. all deal with this". But as per this brilliant IPRA International Public Relations Association article shared to me by Iselin Klev (thank you!), our industry is different mainly because it's extremely undervalued. Here's an excerpt from the article: "We live in a world that demands as much professionally from us as lawyers, management consultants, and business leaders. Yet, our contributions are not recognized at the same level as these three categories of professionals. And there lies one of our fundamental problems: The recognition of and willingness to pay for the value of our services has not kept pace with the increased complexity of our everyday life. We are relatively underpaid for deliveries that require more from us. The reason is that even in a world where companies live and die by their reputation, PR still does not have the same recognition as finance or law among the buyers of our services." As Deyra Jaye Fontaine mentioned before to me, a lot of this is self-inflicted by industry folks themselves, but when everyone else around you is doing it and expecting it, it's hard to change. We need more conversations around this sooner as more and more professionals are leaving the industry, while less and less of the younger generation is interested in working in it. And I don't blame them. Article: https://lnkd.in/gPTFNMaa #WorkLifeBalance #WellBeing #MentalHealth

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🏨 Whether you’re a new or seasoned digital marketer, managing a brand’s social presence can be overwhelming. After all, you’re behind every post and every interaction with potential guests, so the pressure is on. 📄 One way to ease that and make sure you’re at the top of your game is with this hospitality marketing checklist. ➡️ GET INSTANT ACCESS: https://lnkd.in/eMXJ8YDA

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🏨 Whether you’re a new or seasoned digital marketer, managing a brand’s social presence can be overwhelming. After all, you’re behind every post and every interaction with potential guests, so the pressure is on. 📄 One way to ease that and make sure you’re at the top of your game is with this hospitality marketing checklist. ➡️ GET INSTANT ACCESS: https://lnkd.in/eMXJ8YDA

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🏨 Whether you’re a new or seasoned digital marketer, managing a brand’s social presence can be overwhelming. After all, you’re behind every post and every interaction with potential guests, so the pressure is on. 📄 One way to ease that and make sure you’re at the top of your game is with this hospitality marketing checklist. ➡️ GET INSTANT ACCESS: https://lnkd.in/eMXJ8YDA

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🏨 Whether you’re a new or seasoned digital marketer, managing a brand’s social presence can be overwhelming. After all, you’re behind every post and every interaction with potential guests, so the pressure is on. 📄 One way to ease that and make sure you’re at the top of your game is with this hospitality marketing checklist. ➡️ GET INSTANT ACCESS: https://lnkd.in/eMXJ8YDA

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🏨 Whether you’re a new or seasoned digital marketer, managing a brand’s social presence can be overwhelming. After all, you’re behind every post and every interaction with potential guests, so the pressure is on. 📄 One way to ease that and make sure you’re at the top of your game is with this hospitality marketing checklist. ➡️ GET INSTANT ACCESS: https://lnkd.in/eMXJ8YDA

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Emojis have become a universal language, adding a splash of color and emotion to our digital communications. But too many emojis can distract from your content, making your message less clear. It can also make you appear less serious. Here’s how to strike the right balance and use emojis effectively in your social media strategy. Oh, and Happy Emoji Day! 😀 https://hubs.la/Q02G_s3Q0 #Emojis #EmojiDay #WorldEmojiDay #Fintech #FintechRocks

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