Chantaie Allick

Market research is a known driver of better business decisions, but have you considered the impact of psychological research? At Fraser Communications, we've leveraged the power of psychology multiple times leading to great ROI for our clients. 🧠     In my latest article, I explore our preferred methods and the tangible benefits they've brought to our clients. Check it out to see how insights into consumer behavior can catalyze your marketing strategies. https://lnkd.in/ggUNDadC #psychologyresearch #marketresearch #marketingandpsychology #marketing #advertising #womenownedbusiness #wob

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Starting a podcast is not for everyone. There are some real reasons not to. Here are the pros and cons https://lnkd.in/gWaF8PKQ #podcasttips #podcastproduction #storiesandstrategies

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Whatever other information you're hearing about podcasting there's one statistic at the top of the heap... podcast listening continues to increase. One in three people now have a podcast habit. And according to the Digital News Report 2024 “Podcasts continue to attract younger, richer, and better educated audiences." #podcasting #podcastproduction

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It's clear that #AI is impacting all facets of our world. In #Communications and #PR, the opportunities are immense. Have a listen to the first of this two-part podcast where Pierre Fitter and I discuss the transformation, how we're using #ArtificialIntelligence to create value for brands and the incredible work we are doing at BCW Global with our partners at Limbik.

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Having representation in advertisements isn't enough to expand into multicultural markets, though many companies might think it's sufficient. Truly connecting with diverse audiences requires thoughtful research into cultural nuances and strategic thinking. ✨ Sociological methods combined with marketing methods can guide us to connect more meaningfully with multicultural audiences. Learn how companies can effectively expand their market share by engaging with these communities thoughtfully and strategically. Read the case studies here: https://lnkd.in/dcR7T57Q

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😲 HARD TRUTH: Why Your (and my) Captivating Words Are Rarely Read And Quickly Fade into Oblivion Do your eloquent emails, meticulously crafted reports and profound insights fall upon deaf ears? 🙉 Brace yourself for a revelation that will change how you communicate in our frenetic, distraction-riddled world. 🌍 In Jim VandeHei’s riveting TED Talk, you'll discover the unvarnished data that shatters conventional wisdom - people seldom truly absorb what you painstakingly compose. 😱📝 FEAR NOT! Jim divulges an innovative approach dubbed "Smart Brevity," ingeniously designed to captivate your audience's fleeting attention spans. Prepare to be enlightened as Jim unveils succinct yet potent techniques to resonate with your audience, whether colleagues, students or even spies! ✍️ Begin a journey to reclaim your voice and ensure your ideas cut through the clutter and resonate with your audience and having a profound impact. 💡 CURIOUS? Let this insightful talk be the catalyst for communicating with clarity and efficiency in our noisy, word-saturated world. 🌎 #CommunicationSkills #SmartBrevity #ImpactfulWriting https://lnkd.in/e5xBDyWe

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PRWeek's great 2024 Business Report highlights the key challenge facing our industry. Communications is more important than ever. Comms and policy leaders are being asked to play far larger roles as business partners supporting ever more stakeholders. So why did the industry suffer so much in 2023 after many years of growth? As an sector, we are not adapting fast enough to the needs. Organizations are desperate for help but also under tremendous financial strain. They now need both senior level counsel and advisory support as well as deep domain expertise to actually produce. By and large, our industry is still split by this chasm - between strategic and tactical. Clients cannot afford to separate these, either in time or money. At Bully Pulpit International our goal is to bridge this divide, building a team that can both 'think and do' at the highest levels. It's not always easy. Last year was a challenge. But if you share this vision for the future, please check out some of our open roles: https://lnkd.in/dGQwJUSG

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Do you find yourself starting to yawn when the clock hits 2 or 3 pm? Here’s the second of 12 tips on how to beat the mid-afternoon slump: **Keep an energizing snack at your desk.** This is not the time for donuts or cookies. If I depend on simple carbs for energy, my hands start to SHAKE, two hours after eating. Instead, cheese, nuts, yogurt and fruits will do a much better job of helping you get through the afternoon. ✍️ How do you stop yourself from slumping in the afternoon? ♻️ Please share if you think this post might help others.

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With less 24 hours before we hit the polls, the recent launch of Iceland’s manifesto, "Frozen Out," speaks volumes about our collective mistrust of traditional institutions and political systems. Businesses have lobbied Parliament for years, and the past decade has seen brands across all sectors take up the mantle of 'purpose' as consumers become more socially and environmentally conscious. But this feels different. "Frozen Out" aims to share monthly insights from its shoppers, covering more than their concerns about food prices and inflation. The manifesto will address a wide range of issues, from health and social concerns to education and the environment. Iceland championing the concerns of its shoppers in this formalised way signifies a significant shift in how brands are influencing culture. This change isn't just a marketing strategy but a response to a genuine societal need. Is a business like Iceland the right channel for people to finally have their concerns heard by whoever takes power this election week? I would love to know others’ thoughts. #marketing #culture #trust

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This week, I'm thrilled to share a monumental guide that dives deep into the art of creating compelling brand messaging for advocacy campaigns. As public affairs practitioners, crafting a persuasive message is crucial, but it's a task we don't undertake daily. To streamline this complex process, I've turned to ChatGPT to help break down the task into manageable steps. 𝗪𝗵𝗮𝘁 𝗰𝗮𝗻 𝘆𝗼𝘂 𝗲𝘅𝗽𝗲𝗰𝘁 𝗶𝗻 𝘁𝗼𝗺𝗼𝗿𝗿𝗼𝘄’𝘀 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿? I detail a 27-prompt strategy that uses ChatGPT to: - 𝗗𝗲𝗳𝗶𝗻𝗲 𝗰𝗹𝗲𝗮𝗿 𝗮𝗱𝘃𝗼𝗰𝗮𝗰𝘆 𝗴𝗼𝗮𝗹𝘀: Set precise objectives to drive your campaign. - 𝗘𝘀𝘁𝗮𝗯𝗹𝗶𝘀𝗵 𝗮𝗻𝗱 𝗺𝗮𝗶𝗻𝘁𝗮𝗶𝗻 𝗮 𝗰𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝘁 𝗯𝗿𝗮𝗻𝗱 𝘃𝗼𝗶𝗰𝗲: Ensure your messaging resonates with your values and desired public perception. - 𝗕𝗿𝗮𝗶𝗻𝘀𝘁𝗼𝗿𝗺 𝗮𝗻𝗱 𝗿𝗲𝗳𝗶𝗻𝗲 𝗺𝗲𝘀𝘀𝗮𝗴𝗶𝗻𝗴: Generate innovative ideas and refine them into impactful messages. - 𝗘𝗻𝘀𝘂𝗿𝗲 𝗰𝗼𝗵𝗲𝘀𝗶𝘃𝗲 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻 𝗮𝗰𝗿𝗼𝘀𝘀 𝗮𝗹𝗹 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺𝘀: Align your messaging across different media for consistent advocacy. 𝗪𝗵𝘆 𝗦𝗵𝗼𝘂𝗹𝗱 𝗬𝗼𝘂 𝗧𝘂𝗻𝗲 𝗜𝗻? If you've ever found yourself recycling old messages or struggling to infuse creativity into your campaigns, this newsletter will transform your approach: - 𝗘𝗻𝗵𝗮𝗻𝗰𝗲 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗶𝘁𝘆: Use AI to explore new angles and fresh perspectives. - 𝗜𝗻𝗰𝗿𝗲𝗮𝘀𝗲 𝗲𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝗰𝘆: Save time with AI-driven prompts that guide the creation and refinement of your brand messaging. - 𝗕𝗼𝗼𝘀𝘁 𝗲𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲𝗻𝗲𝘀𝘀: Ensure your messages are not only creative but also strategically aligned with your campaign goals. 𝗦𝗽𝗲𝗰𝗶𝗮𝗹 𝗳𝗼𝗿 𝗣𝗿𝗲𝗺𝗶𝘂𝗺 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲𝗿𝘀: Paid subscribers will gain exclusive access to the full archive of my interactive session with ChatGPT, providing a behind-the-scenes look at how each step was implemented for a hypothetical campaign against the carbon tax. ☝️You can subscribe by clicking 𝗩𝗶𝗲𝘄 𝗺𝘆 𝗯𝗹𝗼𝗴 link in my bio☝️

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Why isn’t the data matching up with reality? Why does the real economy feel so different than the one being reported about in the news? Astute individuals like our guest Danielle DiMartino Booth have been pointing out for years the growing disconnect between the data in the mainstream media and what’s happening on the ground. Are we being gaslit? If so, why? Share your opinions in the comments. #finance #federalreserve #politics

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🛠️ Want the tools, support, and expertise to lay the groundwork for sustainable business growth and success in science communication? I'm sharing my secrets and resources to help you level-up your business. I created workbooks that are jam packed with actionable tips teaching you: 🌟 How to secure retainer clients with compelling warm pitches. 🌟 How to write booty-saving service agreements. 🌟 How to manage projects and leverage performance metrics. 🌟 How to set up QuickBooks when you have no idea where to start. 🌟 How to monetize your expertise through consulting or mentoring. And much more! All your pressing business questions? They'll be answered. 🪄 It took me almost four years to get here, friend. Do yourself a favour, use my templates. 😅 Secure your spot in the community before the clock strikes midnight! ⏳💫 There are currently 11 founding members getting tailored support until June 1, 2024 💝 https://lnkd.in/e7hNBurR #LastCall #SureStridesSociety #FoundingMemberLaunch #Entrepreneurship #Community #JoinUsToday #Freelance #BusinessGrowth #ScienceCommunication #MedicalCommunication

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Yesterday, I had the privilege of speaking at a conference on how to get big things done in an increasingly polarized political climate. A key takeaway? We often default to presenting facts, thinking they will persuade. But people aren’t moved by facts alone—they use facts to support their emotions and values. A common mistake in campaigns is focusing on our own perspectives rather than what resonates with our audience. Effective campaigns require empathy, not just advocacy. Invest in deep research, have personal conversations, and truly listen. It’s labor-intensive but it works. In other words, connect with your audience on their terms, not yours.

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Great article by Eleanor Hawkins and Sara Fischer! The perception of your brand can often become reality if the company wades into political waters. Companies and brands will need a communications strategy if they get caught in any political crossfire, especially with the upcoming presidential election. #communicationsstrategy #publicrelations #crisiscommunications #politics

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I had a major wake-up call thanks to Eric Merkley’s research on political polarization in Canada. It’s time to rethink what we know. Here’s my take on Eric’s fascinating findings, which I’ll link to in the comments. 🇺🇸 US vs. Canada Polarization: - In the US, people are ideologically consistent and often end up despising opposing views. - In Canada, folks are ideologically consistent but don’t hate others with different opinions. Instead, Canadians respond to clear, sharp policy positions. This kind of engagement is actually healthy for democracy. 🔍 Perception vs. Reality: - There’s a perceived increase in polarization, but it’s often exaggerated. - The more consistent we are in our views, the more distorted our perceptions of other groups. 💡 Clarity of Communication: - In our fragmented media landscape, clarity is key. - Deliver clear, precise messages from the start to engage and mobilize people. Let’s not get too depressed about polarization. With clear and precise communication, we can still get things done. Want to geek out more? Check out Eric Merkley’s, linked in the comments.

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If we were superheroes, we would be… Earth Avengers. We would use our PR superpowers to drive positive change for our planet. We would leverage communication and our media contacts to amplify environmental initiatives and promote sustainability efforts. We would highlight impactful eco-friendly programs that are making a real difference. But wait, we already do this! 🤣 Thanks to our clients who prioritize Earth and have placed their trust in us to share their stories and vital messages. It’s a true honor! P.S. If you could be a superhero, what would you be? Share in the comments below. #EarthDay #Sustainability #PublicRelations #ClimateAction #EnvironmentalAwareness

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Feeling a bit stuck? If you want a not-average icebreaker, try this exercise to bring a team together to drive creativity. Associative thinking and analogies are what makes human different from AI. If you show AI a bunch of bridges, it will struggle to make the leap to "bridging the gender gap", says Melanie Mitchell in an interview linked in the comments. We can make emotional connections to disparate experiences. Some say we are good at analogies due to the importance of our social structure. Why does dropping my ice cream remind me of the time when my skirt was tucked into my waistband? Why does the feeling of guilt remind me of carrying heavy moving boxes? Here's a way to practice associative thinking and creativity. I first shared this creative exercise at the Great Minds conference for the Ontario Veterinary Medical Association 💡In the first round we drew a shape 💡In the second round another person added onto the shape. 💡In the third round a third person added an inspirational thought or phrase that was inspired from the shape. So many fun, inspiring, optimistic and vulnerable messages brought the group together. Try it in your next team meeting and let me know what you get! I liked these examples -even dogs wear hats (random!) -let your dreams fly in the air (shape turned into a kite) -it is always a good time for an ice cream! (true!) -If you were a cat, don't worry about today. 8 lives left!

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We just emailed our PIL (Power Intellect Leadership) Newsletter by self and PIL Creative Group with this article, and it really resonated with some potential clients in terms of where they are in their marketing journey and how we can help them with struggling organizations from their social accounts to media planning. Yet not only this, but how well a branding firm puts all the pieces together. I'm so happy they understood the importance of the article, and we can't wait to guide them in an exciting way with their business and, eventually, their personal brand. My recap why a branding firm is best: • A Holistic Approach: Branding agencies provide a comprehensive strategy that integrates all aspects of your brand, from visual identity to messaging, ensuring a cohesive and compelling narrative. • Expertise in Identity Development: They specialize in creating a strong brand identity that reflects your company’s values, mission, and vision, making your brand stand out in a crowded market. • Consistency Across Touchpoints: A branding agency ensures that your brand message is consistent across all platforms, from social media to traditional media, enhancing brand recognition and loyalty. • Long-term Vision: They help you develop a long-term brand strategy that adapts to market changes and keeps your brand relevant and engaging over time. While the lines are blurred bw a branding firm, advertising agency, and marketing/communications, each plays a unique role in developing and communicating your brand. At PIL Creative Group, we specialize in uncovering and elevating your brand story, ensuring it resonates across all touchpoints as a branding firm. From strategic brand audits to personal branding for business leaders, we transform your vision into a cohesive and compelling narrative. Find out how we can help you tell your story beautifully and effectively. Follow PIL Creative Group for more insights and innovation. #PILCreativeGroup #thepil #Advertising #Marketing #BusinessStrategy #BrandStrategy #PersonalBranding #Entrepreneurship #BusinessLeadership #PILCreativeGroup #DigitalMarketing #MarketingStrategy #CreativeDesign #B2BMarketing #CorporateBranding #LuxuryBranding

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