Bruce Sellery

Whatever other information you're hearing about podcasting there's one statistic at the top of the heap... podcast listening continues to increase. One in three people now have a podcast habit. And according to the Digital News Report 2024 “Podcasts continue to attract younger, richer, and better educated audiences." #podcasting #podcastproduction

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I’m incredibly humbled that Notably has won a Stevie© Award for “Communications or PR Campaign of the Year - New Product or Service Launch” out of over 12,000 overall submissions. Here’s what the judges had to say: "Your team faced multiple challenges to accomplish the launch—timing shift, cluttered market, pricing—but it appears that you managed to position your client as a thought leader and establish some solid speaking opportunities." "Intentional media campaign with considerably positive results." "Brilliant strategy and turnaround in the face of delayed product launch. Well executed with impressive results." And the deets: We helped a client launch the SKYVIEW 2 Lamp, an innovative wellness lighting product, knocking it out of the park: - 45 placements - Including a featured WIRED article and WSJ piece - All placements totalling 1.45 million estimated views - And reaching an audience of 827 million, with an average domain authority score of 75 Super grateful to everyone at Notably who pulled through to make this magic happen ❤️ P.S. Launching a new product? Slide into my DMs. I can help 😎

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My new reading glasses are proportional to the importance of our hot topic on this edition of the #PRWineDown #podcast: "Do you even write #pressreleases anymore?" We answer that question and dive into some common mistakes and best practices related to writing, planning and distributing them in 2024. We also chat with Barrie Cohen owner/founder of BC Public Relations regarding a few must-know tips for brands and PR practitioners in the healthcare and medical industries. Learn more about Barrie’s work: https://lnkd.in/eG2YYcPq #publicrelations #medicalpr #ImThrilled #writing

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Yesterday, I had the privilege of speaking at a conference on how to get big things done in an increasingly polarized political climate. A key takeaway? We often default to presenting facts, thinking they will persuade. But people aren’t moved by facts alone—they use facts to support their emotions and values. A common mistake in campaigns is focusing on our own perspectives rather than what resonates with our audience. Effective campaigns require empathy, not just advocacy. Invest in deep research, have personal conversations, and truly listen. It’s labor-intensive but it works. In other words, connect with your audience on their terms, not yours.

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Please tell me you are ready to use the summer to increase your brand visibility? Summer is a great time to make connections with Journalists and media professionals. The summer tends to be a time when Journalists quite frankly struggle to fill pages struggle to fill airtime. We all know that we live in a 24/7 world when it comes to media but have you considered how you can use it to your advantage? Now is the time to start thinking about how you can help media professionals out by giving them a great story to share which in turn will increase your brand visibility. It's time to be creative and to get pitching. Of course if you need help, you can send me a DM. #PressRelease #MediaStrategy #Communications #BusinessGrowth #MarketingTips #TheCommunicationsCoach #smallbusinessmarketing

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Having fun in East-West Gateway Council of Governments' Briefings newsletter. Have you subscribed? 😎 https://lnkd.in/gyE-k6ZN An Ode To Our Central Time Zone Say what?! Last week, the high-brow Atlantic magazine found itself in low-brow territory when it published, "America's Worst Time Zone," and described our central standard zone as a place "where the clocks are off in both directions." The author, an academic transplant to St. Louis, decried that explaining the time difference to coastal friends was like "acknowledging a terrible skin condition or an inconvenient food allergy." Clearly, the author has not lived here long enough to absorb the healing and soothing vibes of a free zoo, nor is he old enough to appreciate the restorative power of watching Saturday Night Live an hour earlier. How many East Coasters actually make it to the final credits? Actually, Central Timers don't either, because we choose to retire before the skits nosedive after "Weekend Update." But we make the choice, because we are region of choice. The author argues we live on others' borrowed time. The reality is, we choose to be centered and reasonable regarding time management. For example, the driven Eastern Centralite may be logging into work an hour earlier (OK, maybe two), but we are sleeping in, and that is #winning. Sure, we'll get up for their business calls, but we'll be out by four and home soon after for dinner thanks to short commutes. Transplants to our Central Time Zone already understand the personal advantages—such as responding late to the family group text that originated back east before our sunrise. By the time you tune into these texts, the drama is over, and it's already decided where you're going on that big family vacation. (And it's not Destin—as if you really had a say.) But what about the Pacific Coastal Timers? Might they have it better two hours behind us? This is truly a non-issue. Californians and such don't really do time. Time as a concept, evaporates, because most of the Pacific time zone is steeped in an aura of movies, video games, slopes, waves, palms, redwoods, painted deserts, giant ferns, fog, wine, and cacti. They dream, because the reality of their time continuum is truly too hard to fathom. They will never reach the outer limits of paying off their mortgages. The author of this Atlantic magazine piece is himself a scholar of dreams and fancy, studying video games, and "the pleasure of limits, the uses of boredom, and the secret of games." Nope. We Centralists like the rhythmic, predictable way time rolls on by. It's our time. Ted Drewes is perfect at any time. The corn grows. The cicadas will die. The river flows. In his song, "Central Time," homegrown musician, Pokey LaFarge put it best: "Well, I won't worry if the world don't like me I won't let 'em waste my time 'Cause there ain't nothin' gonna change my mind I'm feelin' fine Gettin' by on Central time

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LOVE the State of Podcast Agencies 2024 Report by Quill Inc. This is an industry still in its infancy. Downloads remain the dominant metric (sadly) but there are some terrific options available to help us make those metrics more sophisticated. Trackable ROI is one of the biggest challenges but that reinforces the need for Agencies to work with clients from the beginning to establish KPIs for their podcast. Download the report here https://lnkd.in/geS8VbRt Fatima Zaidi #podcasting #podcastagencies

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In a comprehensive annual review, Rod Cartwright's "Reputation, Risk and Resilience 2024" highlights the complex challenges and opportunities for corporate communicators, offering a fresh perspective on global risks. 📊 Despite the challenging outlook, as PR professionals we must see risk management, crisis preparedness, and resilience-building as sources of positive value. 🚀

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Productivity is a problem in Canada because it isn't anyone's priority. Households expend most of their resources chasing real estate. Politicians make low-risk bets on exciting narrow groups of voters—and the kinds of policies that will be needed to move the needle on productivity will upset narrow groups of voters. The biggest companies and investors put dividend increases and fat profit margins ahead of investing for the longer term. Another example: Ottawa's obsession with financial stability. Too little thought is given to the opportunity cost of making sure no bank will ever fail. However, there is some evidence that the banking regulator is taking a step back from its safer-than-safe approach to policy. It would be a baby step in the right direction. My latest: https://lnkd.in/e2ED8E6Y

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This Earth Month I encourage organizations to join 1% for the Planet and commit to real meaningful change. While April 22nd is an important day to acknowledge, we need to take action that extends beyond this day, and beyond this month. Since 2022, Faulhaber has been a member of 1% for the Planet. As a small-to-mid business we have donated 50K+ in money and pro-bono services to worthy not-for-profits across the country – something that I am incredibly proud of. By joining 1% for the Planet, Faulhaber didn’t just make a financial commitment; we made a bold statement about our values and our vision for a more sustainable future. If you want to learn more about 1% for the Planet, or why this was the right business decision for our agency, read my blog linked below. #earthday #businessforgood #CSR #earthmonth

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Clients often ask, "How do I make contact with media professionals? I have a great story but don’t know how to share it." This forms a large part of my work, but it shouldn't be an industry secret. In our 24/7 world, media professionals are constantly looking for compelling stories to feature. As business leaders, it’s crucial to know how to present yourself professionally. One effective way is by drafting an impactful press release. A great press release starts with a compelling story and is essential for capturing media attention. But it's not just about the content; distribution is key. From personalising your outreach to timing your release perfectly, many factors influence success. Curating a targeted media list, engaging with journalists, and using the right distribution strategies can significantly increase your chances of getting your news picked up. Integrate your press releases with your social media and online presence for maximum impact. Ready to craft a standout press release? Join our newsletter and get a free Press Release Template to kickstart your journey. Plus, gain access to exclusive PR tips and strategies from my two decades of experience in media and communications. 🔗 https://lnkd.in/eTvtPdCi #PressRelease #MediaStrategy #Communications #BusinessGrowth #MarketingTips #TheCommunicationsCoach #smallbusinessmarketing

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During summer holidays, many of us face the challenge of balancing work, childcare, and keeping the kids entertained to create lifelong memories😳 My 3 boys will be home with me while I juggle it all and I decided that I need a plan. In my latest episode, I share how a “lazy parent summer” can transform the season at home with the kids. 👉Learn tips for balancing work + family life, including flexible scheduling, simple, low-cost activities, and easy mealtime solutions. Discover how to turn summer chaos into a season of ease by embracing boredom + independence, creating ‘yes’ kits for independent play, and setting clear expectations with the “lazy summer” framework. 🎧Listen wherever you get your podcasts or find it here: https://lnkd.in/g5zb5J4h 📄 You can also find the blog post and download my free summer routines chart here: https://lnkd.in/gUfNB4nY

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If we were superheroes, we would be… Earth Avengers. We would use our PR superpowers to drive positive change for our planet. We would leverage communication and our media contacts to amplify environmental initiatives and promote sustainability efforts. We would highlight impactful eco-friendly programs that are making a real difference. But wait, we already do this! 🤣 Thanks to our clients who prioritize Earth and have placed their trust in us to share their stories and vital messages. It’s a true honor! P.S. If you could be a superhero, what would you be? Share in the comments below. #EarthDay #Sustainability #PublicRelations #ClimateAction #EnvironmentalAwareness

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😲 HARD TRUTH: Why Your (and my) Captivating Words Are Rarely Read And Quickly Fade into Oblivion Do your eloquent emails, meticulously crafted reports and profound insights fall upon deaf ears? 🙉 Brace yourself for a revelation that will change how you communicate in our frenetic, distraction-riddled world. 🌍 In Jim VandeHei’s riveting TED Talk, you'll discover the unvarnished data that shatters conventional wisdom - people seldom truly absorb what you painstakingly compose. 😱📝 FEAR NOT! Jim divulges an innovative approach dubbed "Smart Brevity," ingeniously designed to captivate your audience's fleeting attention spans. Prepare to be enlightened as Jim unveils succinct yet potent techniques to resonate with your audience, whether colleagues, students or even spies! ✍️ Begin a journey to reclaim your voice and ensure your ideas cut through the clutter and resonate with your audience and having a profound impact. 💡 CURIOUS? Let this insightful talk be the catalyst for communicating with clarity and efficiency in our noisy, word-saturated world. 🌎 #CommunicationSkills #SmartBrevity #ImpactfulWriting https://lnkd.in/e5xBDyWe

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There are lots of financial questions out there: What is inflation? What’s the difference between an RRSP and a TFSA? And many more.. Fidelity rounded up the most searched financial questions in Canada and provided answers. You can read this article to find out what those answers are: https://ow.ly/PvAs30sEUrG #FidelityCanada

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We asked three executives at family offices to suggest a few alternative investments beyond the usual suspects. #altinvesting #wealth #wealthmanagement #CFA #CMA #CIMA #crypto #investing Canadian Family Offices

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With less 24 hours before we hit the polls, the recent launch of Iceland’s manifesto, "Frozen Out," speaks volumes about our collective mistrust of traditional institutions and political systems. Businesses have lobbied Parliament for years, and the past decade has seen brands across all sectors take up the mantle of 'purpose' as consumers become more socially and environmentally conscious. But this feels different. "Frozen Out" aims to share monthly insights from its shoppers, covering more than their concerns about food prices and inflation. The manifesto will address a wide range of issues, from health and social concerns to education and the environment. Iceland championing the concerns of its shoppers in this formalised way signifies a significant shift in how brands are influencing culture. This change isn't just a marketing strategy but a response to a genuine societal need. Is a business like Iceland the right channel for people to finally have their concerns heard by whoever takes power this election week? I would love to know others’ thoughts. #marketing #culture #trust

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