“Brooke is very creative in his approach to Marketing. At Primus, he did an outstanding job of developing creative content and videos. Brooke was also was responsible for event planning and management, and you were always guaranteed a fun, professional event. All organizations across the company asked for Brooke's assistance and he was always willing to help. I enjoyed working with Brooke and learned a lot from him.”
Contributions
-
What should you do before starting a career in B2B Marketing Strategy?
I always reinforce with my team that failure is not a bad thing… unless you continue to fail exactly the same way again and again and again. When your brilliant idea/design/campaign doesn’t work… figure out why… and then pivot… quickly. Use data, ask your end users questions, don’t be afraid to ask why you shit the bed… figure out what went wrong, fix it and then try again, and again and again…failure gets you to greatness.
-
What should you do before starting a career in B2B Marketing Strategy?
The greatest advice I ever received was from my Grandmother who said “the three things you need most in life is someone who loves you, a great cookie recipe and a tissue handy when the person that loves you hates your cookies” that my friends is B2B marketing in a nutshell… figure that out and you will be successful…trust me… Grandma was a genius.
Activity
-
Essentials for a successful channel engagement program 1. Promote 2. Targeted training 3. Incent strategic selling 4. Make claims easy 5. Reward…
Essentials for a successful channel engagement program 1. Promote 2. Targeted training 3. Incent strategic selling 4. Make claims easy 5. Reward…
Shared by Brooke F.
-
When you offer #incentives that appeal to your reps, you grow your #channel reps' potential. Don't just stick to cash, develop an incentive strategy…
When you offer #incentives that appeal to your reps, you grow your #channel reps' potential. Don't just stick to cash, develop an incentive strategy…
Shared by Brooke F.
-
Beep...Beep...Beep... Sales reps are not robots! Don't treat them like they are! Communicate and offer a variety of learning modules, make it fun…
Beep...Beep...Beep... Sales reps are not robots! Don't treat them like they are! Communicate and offer a variety of learning modules, make it fun…
Shared by Brooke F.
Licenses & Certifications
-
-
Net Promoter Certified Associate
Satmetrix
Projects
-
National Incentive Program
-
I created and developed an award winning annual incentive program that rewards and recognizes channel reps for their pre- and post-sales activities. It also allowed opportunities to track continuous engagement with the brand through program participation.
Recommendations received
4 people have recommended Brooke
Join now to viewMore activity by Brooke
-
Engagement 2.0 - Discover how the consolidation of Channel initiatives doesn’t mean you lose you ability to address unique business needs and diverse…
Engagement 2.0 - Discover how the consolidation of Channel initiatives doesn’t mean you lose you ability to address unique business needs and diverse…
Shared by Brooke F.
-
🛠️ Stretching resources in your channel? In our recent Masterclass: "Optimize Partner Engagement and Incentives" with Impartner's Trevor Burnett, we…
🛠️ Stretching resources in your channel? In our recent Masterclass: "Optimize Partner Engagement and Incentives" with Impartner's Trevor Burnett, we…
Shared by Brooke F.
-
📈 How do you elevate your channel program from a C+ to a B+? In our recent Masterclass: "Optimize Partner Engagement and Incentives" with…
📈 How do you elevate your channel program from a C+ to a B+? In our recent Masterclass: "Optimize Partner Engagement and Incentives" with…
Shared by Brooke F.
-
#GenerativeAILearning Excited to share that I recently completed a course on GenAI as part of my 2024 learning goals! 🌟 Thanks to Coursera for the…
#GenerativeAILearning Excited to share that I recently completed a course on GenAI as part of my 2024 learning goals! 🌟 Thanks to Coursera for the…
Liked by Brooke F.
-
It was an honor to be recognized at NTT DATA’s President’s Club for the 3rd consecutive year.. Grand Cayman Island was a special treat. This could…
It was an honor to be recognized at NTT DATA’s President’s Club for the 3rd consecutive year.. Grand Cayman Island was a special treat. This could…
Liked by Brooke F.
-
At Veza Digital, we’re moving at lightning speed, that I almost forgot it’s already Q3! Looking back to the start of 2023, we faced uncertainty with…
At Veza Digital, we’re moving at lightning speed, that I almost forgot it’s already Q3! Looking back to the start of 2023, we faced uncertainty with…
Liked by Brooke F.
-
To all of our American family & friends we wish you a Happy 4th of July!
To all of our American family & friends we wish you a Happy 4th of July!
Shared by Brooke F.
-
🌍 Planning for future scaling in your channel program? In our recent Masterclass: "Optimize Partner Engagement and Incentives" with Impartner's…
🌍 Planning for future scaling in your channel program? In our recent Masterclass: "Optimize Partner Engagement and Incentives" with Impartner's…
Shared by Brooke F.
-
📊 How do you get specific with ROI? In our recent Masterclass: "Optimize Partner Engagement and Incentives" with Impartner's Trevor Burnett, we…
📊 How do you get specific with ROI? In our recent Masterclass: "Optimize Partner Engagement and Incentives" with Impartner's Trevor Burnett, we…
Shared by Brooke F.
-
🤔 What is a SPIF? In our recent Masterclass: "Optimize Partner Engagement and Incentives" with Impartner's Trevor Burnett, we dive into the details!…
🤔 What is a SPIF? In our recent Masterclass: "Optimize Partner Engagement and Incentives" with Impartner's Trevor Burnett, we dive into the details!…
Shared by Brooke F.
-
🔍 Traditional SPIFs vs. Modern SPIFs! In our recent Masterclass with Impartner's Trevor Burnett, we explored how to transform outdated incentive…
🔍 Traditional SPIFs vs. Modern SPIFs! In our recent Masterclass with Impartner's Trevor Burnett, we explored how to transform outdated incentive…
Shared by Brooke F.
-
📈 Ready to move from manual to automated processes? We discuss the tipping point in our recent Masterclass: "Optimize Partner Engagement and…
📈 Ready to move from manual to automated processes? We discuss the tipping point in our recent Masterclass: "Optimize Partner Engagement and…
Shared by Brooke F.
Other similar profiles
Explore collaborative articles
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
Explore MoreOthers named Brooke F.
27 others named Brooke F. are on LinkedIn
See others named Brooke F.