About
Experience & Education
Volunteer Experience
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Facilitator, Organizer for Startup Next, Participant (1st & 2nd places)
Startup Weekend
- 5 years 3 months
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Curator of Customer Development Digest
Techstars
- 2 years 1 month
Economic Empowerment
A weekly email digest with the best information on customer development, discovery, and growth. Sign up here: http://eepurl.com/NXaqj
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Founder
Toronto Moms Group
- 4 years 1 month
Founded a parent support and engagement network of over 3,500 active participants. Organized over 1,600 events, from seminars on "Everything you need to know about child care options" to group picnics.
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Chair of the Board of Directors
Ferncliff Daycare
- 2 years 1 month
Children
Projects
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Griflens Interactive Story Beads
Griflens Interactive Story Beads are a fun and collectible way to encourage kids to interact with new technologies in a creative way by creating online, shareable stories. Kids can collect Griflens beads, scan them to activate the characters and props online, and create their stories at griflens.com.
* Winner of Startup Weekend Toronto
* Runner-up in Global Startup Battle Activate 2013 (over 1,000 startups entered worldwide) -
LearningLoop.co - Winner of Startup Weekend EDU Toronto
We’re passionate about providing solutions for early childhood education, a critical but often overlooked stage in a child’s development. This is Learning Loop: an online platform that allows educators and parents to share information about their child in a simple and meaningful way. Track observations, get insights, celebrate achievements and help education’s youngest members thrive.
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babySIMPLIFY
- Present
A web service that helps expectant parents determine what they need and don't need for their new baby.
Other creatorsSee project -
Inventor: show horn for dog balloon boots
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Patent pending design to help get Pawz balloon boots on your dog quickly and easily.
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Mentor at MaRS Grow Camp
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I was a mentor at MaRS 2017 Grow Camp - a marketing and growth course for high growth startups. I gave a talk on customer development and this video shows some of the key insights.
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SIMPLIFY Analytics
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SIMPLIFY Analytics Inc. helps consumers make decisions for major life events using surveys and predictive analytics. Our first product was www.babySIMPLIFY.com, a website that helps expectant and new parents figure out what they need and don't need for their family.
* 2nd place Toronto Startup Weekend 2011
* extensive consumer validation and market research
* raised operating funds through a friends and family round, after initially bootstrapping the company
Other creatorsSee project
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