Motion (Creative Analytics)

Team offsite vibe check ✌️✨ Motion (Creative Analytics) is almost 50 people now! Team bonding? ✅ Vision aligning? ✅ Relay race domination? ✅ We laughed. We cried. We danced with data. You know. Normal startup stuff 😎 Annnnnnd we’re all back on Monday! 👋 P.S. We're hiring, come join us! Love data and dad jokes? You'll fit right in.

Swiped this hilarious Coke ad Contrast creates interest. They nailed it. Why destroy your own property for a soda? Because it's not just a soda. It's Coke, baby. We know it's satire. But hyperbole is MEMORABLE. Especially when you can't *describe* your product. You want to connect to a feeling it creates with people. 👀 Why it hooked us: 1. Visual storytelling that screams No words needed. Just the sound of splintering wood. 2. Brand confidence cranked to 11 "Our product is worth more than your IKEA collection." (I really do need to replace my night stand btw) 3. Reframes Coke's signature line "Open Happiness"  To "Happiness > Your Security Deposit" Don't just show value. Exaggerate it to the point of absurdity. Make them think, "It can't be THAT good... can it?" Use psychology to your advantage like this. People will remember extremes. (Just don't bait/switch) Deliver what you say ✌️ 👋 P.S. No tables were harmed in the writing of this post. Can't say the same for my productivity though. Liked this? ♻️ Repost to share!

Your ad length should = Your customer's age? Mind. Blown. 🤯 h/t Savannah Sanchez for this gem! 25-34 year olds? 25-34 second ads. Teens? Blink-and-you'll-miss-it TikToks. 65+? They've got time. Use it. But wait, there's more... Gen Z & Millennials are rewriting social shopping rules 1. TikTok: 6X more likely to buy. It's not a mall, it's THE mall. 2. 50% use social to discover products. You there? 3. Trust > Hype. Be authentic or be ignored. 4. Disruptive ads? Hard pass. 5. Thumb-stopping content is king. The takeaway? Right place. Right length. Right vibe. Your ad isn't just competing with other ads. It's fighting for attention in a sea of content. Make every second count. (Literally, according to Savannah's rule) 👋 P.S. Writing this made me feel ancient. Anyone else? 👀 P.P.S. Toy Story came out 29 YEARS AGO. Coming up on 3X decades soon... Calling it a day now... /Peace

Marketers, be honest. Have you done this before? 🙋♂️ Who knew parenting and marketing had so much in common? "Eat your veggies" soon becomes: "Optimize your veggie consumption funnel" Round slices? Rectangular sticks? Let's A/B test what works better. BUT HOLD UP. ✋ 🛑 The same trap is true for picky eaters. And yes. It also applies to your ads. We make tiny tweaks and hope for big results. Newsflash: Changing the angle of the cucumber cut probably won't turn your kid into a veggie lover overnight. Just like swapping button colors won't suddenly 10x your ROAS. At Motion (Creative Analytics), we've analyzed $3B+ in ad spend. The most important learning for your tests? Taking BIG, BOLD swings with your creative. Don't just A/B test. A/B/C/D/E/F/G test. Try the cucumber. Try the carrot sticks. Heck, throw in some star fruit and see what happens. Because sometimes, the winning ad (or snack) is the one you least expect. So, fellow marketer parents, let's raise a veggie stick to taking bigger risks - in our campaigns and our kitchens. P.S. Is this good or bad parenting? Asking for a friend rn 😂 (Cough James Mulvey)

This JBL ad concept gave me goosebumps. The best ads evoke ONE feeling. One concept -> one message -> one feeling. That's the rule of 1 your ads should start with. Everyone knows that feeling when a song is SO GOOD. That the world around you stops. Everything pauses. You can feel the hairs raise up on your arms. You tune out the universe for that moment. Until you exhale and you reset. THAT FEELING? Right there? Capture that. Bottle it. Write down what you feel. And put THAT into the copy for your next ad. The more you can make your audience feel. The better connection they'll have to you. And that's what advertising is all about. Building connections at scale. With your brand. Now BRB. Going to put on some Pink Floyd. Every advertiser's favorite song 😎 "Money" P.S. What's your fav song rn? Please someone have a ROAS Spotify playlist...

Data should never be your "yes" person. Data should be your "have you thought of this?" person. The point of data is to help you discover new insights. Not just validate your existing ideas. 📌 Reminder marketers: Don't go into your data with blinders on. AKA only looking for what supports your current ideas. Let the data SPEAK TO YOU. Especially when it tells you something unexpected or challenging. Be open. Be curious. Be willing to pivot from your data. You become a better marketer when you are: BOTH Data-driven + Creative-led 🤝 So next time you're diving into your analytics... 1. Check your assumptions at the door  2. Listen to what the data is really saying  3. Let it guide your creative strategy, not just validate it Will it be challenging to reconcile at times? Yep. But that's how you grow, innovate, and make ads that convert.

This Nike soccer ad is genius. "Everyone wants a pair" Some of your best ads? They come from speed + creativity. You need to sprint from idea to execution. Here's the context of this Nike ad campaign 👇 It's the Copa America final match: One player grabs another's ankle. Most people just saw a foul. Nike saw opportunity. 📌 Reminder for you marketers: 1. Great ideas can come from anywhere. 2. Act fast. Moment marketing waits for no one. 3. Keep it simple. The best ideas need least explanation. And just do it. (Couldn't help myself...) 😎

What makes your audience's thumbs stop scrolling? 🛑👍 You first need to understand what makes them tick. You can run a simple slider exercise like this. And rate each of your personas on it. 1. Style: Professional vs. Personal The suit-and-tie approach isn't always the winner. Sometimes, a casual, behind-the-scenes vibe resonates more. Test both! Pro tip: Try A/B testing a polished product shot against a candid "day in the life" style image. 2. Editing: Quick Cuts vs. Long Shots In the age of TikTok, quick cuts reign supreme. But don't discount the power of a well-executed long shot. Remember: Your editing should match your message. A complex product? Maybe that long shot is your friend. 3. Focus: Entertaining vs. Educational The eternal struggle. Do we make 'em laugh or make 'em think? Here's the secret: The best ads do both. Entertain first, educate second. 4. Effects & Overlays: Clean vs. Crowded Less is often more, but sometimes a little razzle-dazzle catches the eye. Key question: Do your effects enhance the message or distract from it? The real magic? 🪄 Understanding YOUR specific audience. What works for a Gen Z fashion brand won't necessarily work for a B2B SaaS product. That's why testing is crucial. So keep sliding. Keep testing. That's what it's all about. Now slide into our DMs. For some extra Creative Strategy resources. Got you 😘

🔔DING🔔DING🔔DING🔔 Meta Ads Practitioners & Operators, welcome to the main event! In one corner: Andrew Faris (Founder of AJF Growth) — a DTC legend with wins for brands like The North Face and Melin. His methodology? Evergreen campaigns with bid caps. In the other corner: Jess Bachman (Creative Strategy Director at FireTeam) — a performance marketing maestro for brands like FabFitFun and Mixtiles. His strategy? Diverse testing playbook. Two opinions. Two methodologies. One epic showdown. 🔗 Join us live or get the recording!  https://lnkd.in/gfDn_WWG

Happy Monday. We’re not sleepy. You're sleepy. Mood: this McDonalds ad -- from 🥱💤 → 👀 Such a clever format. Says sooo much with so little. Your best creative doesn't need a ton of text. It needs to connect with your audience. Pick one specific emotion to target. And make sure you bring it out. The best ads do this over and over. Just with different emotional triggers. P.S. If LinkedIn was real life: “I'm excited to announce I’m tired…” Can we normalize this please? Here for it. -- 👋 Follow Motion (Creative Analytics) for more winning ads Awake now? ♻️ Repost to share!