Academy Inc.

Our job for Wave HQ is to foster the small business owner community to find clarity over confusion when it comes to money management (‼️) all while feeling seen on their journey to success. 🤝🤑 So what did we do? We brought together 5 entrepreneurs for a shoot in the big apple.🗽 In true New York-style, we climbed several flights of stairs and filmed in an eclectic loft and chatted about the hustle of working for yourself and how to stay inspired and motivated. First up? Joseph Arujo, Wave user and Latinx LGBTQ+ mental health activist, content creator, and children’s book author👋⭐️ More self-starter content coming soon 🌊 #agency #contentagency #creativeagency #torontocreatives #newagency #creativework

We’re SO excited to partner with the OGs that taught us how to ball on a budget: SPC Student Price Card! One of our original high school besties (and shouted out by Drake), SPC helps students save with exclusive deals and we’re thrilled to give that mission the Academy treatment. Follow along for what’s next 🛍🏷 #agency #contentagency #creativeagency #torontocreatives #creativework

A huge congratulations to our partner, Porter Airlines Inc. 🏆🎊 It's an honour to help them bring their Actually Enjoy Economy mission to the masses through social & content. This is just the beginning! ✈️

Last year, iconic west-coast-based GRETA Arcade Bar Street Food approached us to help them generate buzz for their first Toronto location on King West. They wanted “a lineup around the block” come opening night. Cut to FIND GRETA, our gamified Carmen Sandiego-meets-Godzilla campaign. Find Greta. Text the number. Get on the list. The results? We were 150% overbooked for our launch weekend. Oops.  #agency #contentagency #creativeagency #torontocreatives #newagency #creativework

We’ve been in a flow state with a tidal wave of content to help small business owners with everything from tax tips to from-the-trenches tales to meme-able moments.  🌊 For all this and an ocean more wave puns, Wave HQ. Come hang. 10. 🏄 #agency #contentagency #creativeagency #torontocreatives #newagency #creativework

Ultra-juicy, sweet & sour fruit meets a CandyLand concept for Sun Candy Citrus! 🍊the brief was to bring to life the brand’s “nature’s candy” ethos. Fun fact: we shot with real Sun Candy citrus styled as Ring Pops, Starbursts and popsicles and tidied up in post - swipe to see the raws! Fresh Taste Produce Limited Tara Glazer Emma De Michele Photographer: Michael Kazimierczuk  Camera Assist: Ethan Allen Digital Technician: Josh Hotz Production Designer: Abigail Ballanger Prop Stylist: Nicole Billark PA: Cristian Angelo Nigro Hand Model: Nora Bakos #agency #contentagency #creativeagency #torontocreatives #newagency #creativework

Add a little bit of….spice 🌈 For all you serial highlighters, notetakers, and bookshelf-colour-coders— Rakuten Kobo Inc. has launched TWO new colour e-readers and we’re so excited to share them with you. 📚 Academy produced a suite of photochromic photography and video assets that reflected the e-readers’ easy-on-the-eyes e-ink. Fun fact - this is our 13th launch with our partners at Kobo! #agency #contentagency #creativeagency #torontocreatives #newagency #creativework 

Calling all performance whizzes! We’re looking for a Director, Strategic Performance: a senior strategic mind that can digest complex business challenges and lead a team to solve them using data, strategic planning, and other techniques and tools available to make sure our work achieves client goals. We’re looking for the science to our art, the performance to our creative🧑🔬📈 MOUTHFUL OF CORPORATE MUMBOJUMBO INCOMING: The successful candidate in this role has a proven track record of C-suite influence, strategically advising businesses on innovative tools and tech, and developing best-in-class reports and trackers. They have a history executing sophisticated brand and direct response media programs at scale across a range of industries. They lead the media buying and reporting practice with strong cross-platform executional expertise, curiosity and thought leadership. They have a finger firmly on the pulse of trends, industry news and the newest features on platforms we use, challenging the team to think innovatively, and keeping our eyes on the prize (ahem, no art projects! Unless they’re art projects that solve problems!). They help educate our clients on whether they should proceed with TikTok ads with a looming ban, which emerging opportunities they should test, and viable budgets/strategies to achieve their goals. If that sounds like you or someone you know, check out the 🔗 (https://lnkd.in/eCsu44qz) for more info! #agency #contentagency #creativeagency #torontocreatives #newagency #creativework #hiring

At face value, a trend is just a ✨thing✨. Sometimes it’s a silly little thing (like the “we’re ____, of course, we ____” hook that recently took over TikTok for a week). Sometimes it’s a bigger thing—like the diss-track discourse that has taken over hip-hop this month. And sometimes, it’s a really, really big deal. But these ✨things✨tell a much deeper story about what matters to people at a moment in time—a series of connected clues that show a trajectory, a pattern, or a problem. Introducing Read This Thing🗂️, Academy’s new quarterly trend report where we zoom out and share the macro movements behind the micro, starting by asking, “where did this originate?” and following the groundswell into how it’s shaping culture. Check out the 🔗 (https://lnkd.in/eSgG4iXg) for the TLDR lowdown on the content shaping culture. #contentagency #newsletter #marketingtips #trendingnow #contentstrategy #digitalstrategy

A motto we live by at Academy: What brands want to say 🤝 what people care about = where we play. Managing Partner, Cainan Querido and Nuno Bamberg, Senior Vice President, Brand & Marketing at Sleep Country Canada discuss in-depth an analysis on CeraVe’s Michael Cera campaign, and how it masterfully struck that balance of what brands want to say (advertising) and what people care about (content), and the importance of utilizing social media to inform that content. Sound off in the comments – what should we analyze next? 📓👇 #agency #contentagency #creativeagency #torontocreatives #newagency #creativework