How To SaaS

If it's been a while since your company set its pricing, you could be missing out on a significant growth lever. “But companies also need to be very mindful to raise prices in a smart way—and they're not often that experienced in how to do it,” explains AJ Gandhi, Chief Growth Officer at Marlin Equity Partners. In this episode of the Private Equity Value Creation podcast, Shiv Narayanan interviews AJ about a strategic approach to pricing changes, cross-selling, targeting sales efforts, and lots more. Listen to the full episode here: https://lnkd.in/eZBQXSbA

Question: What do finance, marketing, and sales have in common? Answer: They’re the three areas Craig Dupper, Founder and Managing Partner at Elan Growth Partners, consistently sees founder-led businesses underinvesting in. For actionable insights into how companies can address this challenge, plus lots more, tune in to this week’s episode of the Private Equity Value Creation podcast. Listen now 👇 https://lnkd.in/gTmh3xzR

Episode 23 of Private Equity Value Creation is one founders won't want to miss…👀 We chat with Joanna Arras, Partner at Baird Capital in the US venture fund, about her perspective on how the current venture landscape is impacting activities like raising capital, choosing an investment partner for your business, and becoming capital efficient. If you’re curious to hear how markets may be impacting your growth and potential for funding, tune in now: https://lnkd.in/gwcf_wyV

Let’s talk about a Partner Equity approach to investing. When you invest a significant amount of capital *and* have founders retain a large portion of their company, how does that impact the business? The next episode of the Private Equity Value Creation podcast is all about that (and more). Shiv’s guest is Craig Dupper, Founder and Managing Partner at Elan Growth Partners. So why does Elan Growth Partners take this approach? How has focusing on founders helped their investments? And how does their strategy change based on the type of company they’re investing in? Episode available tomorrow …

How far in advance should you start preparing for an exit? Most founders need at least a few months—but getting your house in order can be stressful when you’re also going through due diligence with your buyer’s council (who may reduce the purchase price or request another escrow if things aren’t progressing as they’d like). In reality, the best preparation starts *years* in advance, with audits, thinking through tax implications, and much more. 📅 Learn about the steps you should be taking today to prepare for a merger or acquisition in the latest episode of the Private Value Equity Creation podcast. In it, we have three transaction pros to break down what it takes to have a smooth exit—plus the common pitfalls founders should avoid. Listen here: https://lnkd.in/dVwvMb7B

When it comes to hiring, context really matters. A candidate who is great for a different company could be disastrous for yours. Next time you're assessing a candidate, take a look at the way they operate and the environments they've worked in as well as their competencies and function focuses to see if there could be a fit. In this episode of the podcast, Mariza Warshawsky of Assembly Group walks us through an example of what to consider when you're hiring a CMO, and how to be realistic about the trade-offs you need to make. Listen to our entire conversation with Mariza for more insights into the C-suite search process for software companies: https://lnkd.in/ex5Dtd2b

Tune into Episode 21 of the Private Equity Value Creation podcast to learn the key areas saas.group analyzes in a short due PE diligence process. https://lnkd.in/ga-nDMQE

The right finance specialist doesn't just help your business keep the accounts in order — they can be a complete gamechanger for your strategy. This week’s episode of the Private Equity Value Creation podcast is all about finance, and specifically how it can be used as a growth lever. Shiv chats with Mark Kearney, Fractional CFO at Ascent CFO Solutions, about how to: 🗺️ Use data to inform business decisions and create strategic roadmaps for growth 🧮 Create mature budgeting and forecasting processes  📈 Work with each department head so they can better understand how their team contributes to the growth of the business ➕And much more… Listen now! https://lnkd.in/gxD5WR4g

On this episode of the Private Equity Value Creation Podcast, Shiv sits down with Andrew P., Co-Founder of XO Capital . They discuss XO Capital’s highly-targeted investments into small, PLG, single-purpose SaaS companies, and how their thesis contrasts with typical VC attitudes. This podcast episode is a valuable resource for anyone interested in alternative investment strategies or the micro SaaS landscape. #microSaaS #venturecapital #PE #investing #podcast

As a founder, do you wonder when the right time is to bring on a finance executive? Is it too early to invest in mature budgeting and forecasting processes? And what should your financial analysis look like pre- and post-PE investment? In the next episode of the Private Equity Value Creation podcast (available tomorrow), you'll get answers to these questions and more as Shiv discusses all things finance with Mark Kearney, Fractional CFO with Ascent CFO Solutions.