Hootsuite

STOP using your desktop calendar as your content calendar ✋ Because we have a FREE content calendar, just for you 🥹 Stay organized, stay consistent and stay on top of your social goals with this content calendar >>> https://ow.ly/8eOw50SHAGe

Let's set the record straight: 🙅♂️ No, we can't get you verified 🙅♀️ No, we don't have a "go viral" button 🙅 No, we don't just "post stuff" Yes, it's a job, and we love it 🫶

Brands: "Give us your email" Me: Woah, take me to dinner first 😤

Tajin is great, but a FREE social strategy template is 🔥🔥🔥 Everything you need to include in your social strategy + so much more can be found in this fill-in-the-blank template. Grab yours here > https://ow.ly/kQws50SCksO

*This is not professional advice* 🤪

Happy Emoji Day! Explain your role in three emojis 👇

Wish this handy device existed? 👀📱👋 Well it does! Kind of... If you want to learn to speak the same language as leadership and turn your brand into a social performance engine, our *free* guide is just what you need! Strategy, KPIs, checklist, it's all here: https://ow.ly/UuAX50SCjuK

Social 👏 monitoring 👏 is 👏 not 👏 the 👏 same 👏 as 👏 social 👏 listening👏 Social media monitoring is the process of tracking social mentions, which can be specific keywords, phrases, or hashtags. It’s how you take the daily pulse of your social media activity — responding to customers, building your community, and jumping on opportunities to connect and engage. Social media *listening* is the process of tracking and analyzing all conversations on social media channels that are relevant to your business. It’s how you understand the context, emotions, and meanings *behind* social conversations — and get the big-picture insights that feed your strategy. Need to power up your social listening strategy? We’ve got a guide for you. Check it out: https://ow.ly/VYSQ50SCjbf

3 things that aren’t true about brand social anymore: [ad] [A] You can do it with no budget [B] You can let the intern do it [C] Both A & B If you guessed "C" keep reading, because I'm about to drop my top tips to unlock more budget and get a seat at the table with leadership right here: - Speak the language. You don’t have to work as a performance marketer to get fluent in their terms and metrics so you can express how your work contributes.   - Understand the priorities. Should more execs accept “vibes” as a creative justification? Yeah, probably. Until then, be able to point directly to how your work supports the business and you’ll unlock the support you need. - Increase the ROI on your relationships. Found an insight the creative team can use? Share it. Got a business intelligence team that doesn’t have access to social listening tools? Collaborate. Spotted a complaint that smells like a viral disaster? Call in the customer support troops, stat. You can add so much value beyond your stated KPIs. - Offer solutions, not problems. You’re probably underestimating how much your leadership knows about the tools available to manage and measure the unique challenges of social. When you identify a problem, come to the table with a proposed solution. That makes you a thought partner, not just another employee. … Want to learn the secret sauce to unlock more budget for your social team? Download Hootsuite’s free cheat sheet you so can grab the metrics that matter to your boss: https://ow.ly/fnYP50SA0EH