Proof Strategies

AI is revolutionizing industries, but it also brings new reputational risks. In healthcare, AI's need for vast patient data raises privacy and security concerns, while its potential for error fuels distrust. Dive into a recent article by Jennifer Zeifman (Glickman), Senior Vice President, National Lead, Health & Wellness, published in Healthy Debate, to learn how to prepare for AI risks and build resilience through trust. Read more: https://lnkd.in/e29DFaBq #AI #Trust #RiskManagement #Healthcare

Recognized with seven industry awards, we’re proud to share our recent program created in collaboration with the Electrical Safety Authority. This campaign tackled a critical issue: the surge in unlicensed electrical contractors putting Ontarians at risk. The underground economy was thriving, with many homeowners unknowingly hiring unlicensed electrical contractors. What if these unlicensed electricians advertised truthfully? It would make spotting the difference between them and Licensed Electrical Contractors (LECs) a breeze. 💡 With this insight, we launched the “Don’t Risk It” campaign, using humour to highlight a serious message. The results speak for themselves: - 2X more people became aware of the need for an LEC. - Use of the "Find an LEC" tool on the ESA website increased by 41% year-over-year. Curious to see more of our success stories? Stay tuned for more Proof client case studies over the coming weeks! #CaseStudy #DontRiskIt #ElectricalSafety #Ontario https://lnkd.in/gQgXhV35

For 17 years, we have proudly championed Second Harvest, Canada's largest food rescue. They’re heroes, turning surplus food into thousands of meals for those in need in Toronto. 💜 🌱 At our recent bi-annual Second Harvest potluck lunch, we combined great food, amazing company, and a fantastic cause! Plus, we discovered hidden talents among Proofers, raffling them off to raise even more funds. We’re excited to announce that we raised enough to provide 3,400 fresh meals to Toronto residents who would otherwise go without. Stay tuned for more updates on our ongoing support for Second Harvest!

Equity, diversity, and inclusion is a constant work-in-progress – and that includes learning and sharing. 💜 Recently, we hosted a powerful talk on “Queer Rights – Where We’ve Been and Where We Need to Go” with award-winning investigative journalist Justin Ling and trans activist, writer, historian, and artist Morgan Page. Thank you to our expert speakers. As a Best Workplace for Inclusion, we look forward to continued opportunities to learn, share, and grow!

Influencer marketing isn’t going anywhere, in fact it’s booming with the industry expected to reach $200 billion by 2024. As brands compete for attention, selecting the right influencers is crucial for success. But what makes an influencer truly influential?  If you’re curious about the secret sauce behind successful influencer strategies, Cydoney Curran, Account Director on our Health & Wellness Team, dives into the art and science of choosing the right influencers to ensure your influencer strategy resonates and drives real business impact – *hint*, it’s about considering and understanding your audience, first. Learn more about how to critically evaluate influencer selections and the importance of creating authentic connections with your target audience. Read the full article here: https://lnkd.in/eSvYwQjs

Join Our Public Affairs & Government Relations Team! Passionate about politics or public policy? Get a kick out of watching Question Period? Have experience in both government and consulting? We're looking for a driven Senior Consultant to join our Public Affairs & Government Relations team. If you’re interested in expanding your knowledge, thriving on a dynamic team and working across industries, this role could be for you! Curious? Learn more and apply now: https://lnkd.in/eTwJC8AM

Our SVP of Health and Wellness, Jennifer Zeifman (Glickman), just rocked the stage at the Age of AI conference in Toronto! 🚀🤖 AI has exciting potential to revolutionize industries, but its success hinges on effective communication that is clear and transparent to increase understanding and reduce reputational risk.  Safeguarding your company’s reputation when integrating AI is crucial. Trust will become foundational to user acceptance and the long-term success of AI use.  To learn more about how to build trust and protect your company, reach out to us at https://lnkd.in/ePjrEi65! 

Join our Health & Wellness Team in Toronto! 🌟 Are you a recent grad with some agency experience and an interest in the healthcare sector? Passionate about health and wellness? We’ve got an exciting opportunity for an Account Coordinator in our Toronto office! In this role, you’ll collaborate with a dynamic team to support impactful health & wellness campaigns for some of Canada’s top brands. If you're curious, energetic, and ready to deliver client results that matter, we want to hear from you! Learn more and apply here: https://lnkd.in/g4Hu84tD

#ClientLove: Last Saturday, we joined over 2500 participants at the Toronto Shoppers Drug Mart Run for Women in support of women’s mental health. An incredible $400,000 was raised for the Women's College Hospital Foundation! As women experience depression and anxiety twice as often as men and are 3x more likely to face barriers to service, this funding is crucial in providing access to essential help and support. Thank you to the many volunteers, fundraisers donors and organizers that came together to support such an important cause. There’s still time to make a difference – visit the link in our bio to learn more. #RunForWomen

They just keep rolling in! 👏🏆 Six big wins at last night’s Canadian Public Relations Society Awards of Excellence ceremony... what a night! Large Agency Team of the Year, PLUS shiny new hardware for Best Integrated Communications, Best Digital Communications, Best Marketing Communications, Best Non-Profit/NGO, AND Best Employee Engagement/Internal Communications Campaigns of the Year! 🐈GOLD: Nestlé Purina North America, Power of the Purr - Canadian Digital Communications Campaign of the Year  💡 GOLD: Electrical Safety Authority, Don’t Risk It - Best Non-Profit/NGO Campaign 💡 BRONZE: Electrical Safety Authority, Don’t Risk It - Best Integrated Communications 💡 BRONZE: Electrical Safety Authority, Don’t Risk It - Canadian Marketing Communications Campaign of the Year 🔬 BRONZE: Novo Nordisk, Novo Nordisk 100th Anniversary, Driving Change for Generations - Employee Engagement and Internal Communications Campaign of the Year Huge thanks to our stellar team for their hard work and our amazing clients for their trust and support.