Future of Marketing Institute

⭐ 𝐄𝐥𝐞𝐯𝐚𝐭𝐞 𝐘𝐨𝐮𝐫 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧 𝐅𝐞𝐞𝐝 𝐖𝐢𝐭𝐡 𝐓𝐡𝐞𝐬𝐞 𝐓𝐨𝐩 𝐂𝐫𝐞𝐚𝐭𝐨𝐫𝐬!⭐ With so many inspiring professionals on LinkedIn, we wanted to spotlight a few standout creators. Our "LinkedIn Creators to Follow" carousel highlights industry leaders who can enrich your feed with valuable insights about the future of marketing. Some thought leaders that we recommend following include: • M. David Rice • Martin Waxman, MCM, APR • Cathy Hackl • Christopher Penn • Louis Rosenberg • Paul Roetzer • Ethan Mollick • Tom Emrich 🏳️🌈 • Tianyu Xu 🔥 Who do you already follow and think should be on this list? Tag them in the comments! #Networking #ThoughtLeadership #ProfessionalDevelopment #MarketingExperts #DigitalMarketing #AI

𝐀𝐮𝐝𝐢𝐛𝐥𝐞'𝐬 𝐀𝐑 𝐑𝐞𝐯𝐨𝐥𝐮𝐭𝐢𝐨𝐧 📖 Audible's global AR campaign, the largest of its kind, aims to captivate over 60 million people by bringing storybooks to life. As part of their “There’s more to imagine when you listen” campaign, the initiative uses 4K all-weather cameras to transform screens into windows revealing cityscapes and imaginative worlds inspired by Audible Originals. 🔉Using mass participation AR technology, the campaign sets a new standard for accessible and engaging out-of-home advertisements, highlighting the potential for technology-driven strategies to create impactful, memorable consumer interactions worldwide. 🎦 As AR becomes more popular in marketing, Audible's campaign underscores the importance of cutting-edge technology to capture and maintain consumer interest in a competitive landscape. Additionally, integrating AR with social media communities, such as BookTok, could amplify campaigns by highlighting trending titles and creating buzz around popular reads. How do you think immersive AR experiences like these could shape the future of advertising and consumer engagement? 🔗https://bit.ly/3SnOzn0  ✅Credit: Jessica Deyo via Marketingdive  ✅Image Credit: Marketingdive #Engagement #InteractiveMarketing #DigitalEngagement #AugmentedReality #ARMarketing #ImmersiveTech #FutureOfMarketing

Text-to-video generation on platforms like Runway Gen-3 and Luma AI is changing the way marketers create videos. But how do you get the best results? In the latest Future of Marketing Institute newsletter, FMI executive director M. David Rice and Tianyu Xu conducted an experiment to test the various platforms and how each renders text. Read on to discover what they found. #digitalmarketing #marketing #advertising #video #business #artificialintelligence #generativeai

🌟𝐂𝐮𝐫𝐢𝐨𝐮𝐬 𝐀𝐛𝐨𝐮𝐭 𝐖𝐡𝐚𝐭'𝐬 𝐍𝐞𝐰 𝐈𝐧 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠? 𝐋𝐞𝐭 𝐔𝐬 𝐅𝐢𝐥𝐥 𝐘𝐨𝐮 𝐈𝐧!🌟 With so many updates about the future of marketing every day, we wanted to spotlight a few standout topics. Introducing our first "Future of Marketing" news carousel! This will highlight how we, as marketers, can use new innovations to improve our strategies. In this week’s carousel, we have future-facing marketing news from:  • Roku and McDonald's • Google • Honda and Twitch  • Apple 🤔How do you think these updates will impact your marketing approach? Share your thoughts in the comments! #Marketing #MarketingUpdates #DigitalMarketing #Innovation #InteractiveAds #ImmersiveContent #AppleVisionPro #TeamUSA #Honda #TwitchRivals #Roku #McDonalds #MarketingTrends #TechInMarketing #MarketingStrategy

🚀 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬 𝐨𝐧 𝐀𝐮𝐭𝐨𝐩𝐢𝐥𝐨𝐭: 𝐀𝐜𝐜𝐞𝐥𝐞𝐫𝐚𝐭𝐞 𝐰𝐢𝐭𝐡 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧 LinkedIn's new AI-driven tool, Accelerate, is designed to streamline campaign creation. Initially launched in limited testing last October, Accelerate will be globally available to all advertisers by early fall, claiming to cut campaign creation time from 15 hours to just five minutes. 🔍 𝐇𝐨𝐰 𝐈𝐭 𝐖𝐨𝐫𝐤𝐬 Accelerate scans both the URL of the product a business wants to promote and its existing LinkedIn presence to generate creatives, optimize targeting, and measure performance. By automating the process, early users found that Accelerate-generated campaigns saw a 15% increase in efficiency and a 52% reduction in cost per action compared to traditional methods. For B2B marketers, this could improve conversions and lead metrics for campaigns like lead form completion rates and cost per lead. The new tool could also lower the barrier to entry for smaller brands and less-experienced advertisers, allowing them to focus more on strategy and less on execution, enjoy cost savings and improved performance, and scalability. 🔗 https://bit.ly/4cHceGZ ✅ Credit: Daniel Konstantinovic via EMARKETER ✅ Image Credit: LinkedIn #Innovation #AI #B2BMarketing #LinkedIn #Accelerate #DigitalAdvertising #FutureOfMarketing #MarketingTech

𝐒𝐩𝐫𝐢𝐭𝐞'𝐬 𝐀𝐈 𝐑𝐞𝐦𝐢𝐱 𝐑𝐞𝐯𝐨𝐥𝐮𝐭𝐢𝐨𝐧: 𝐄𝐧𝐠𝐚𝐠𝐢𝐧𝐠 𝐅𝐚𝐧𝐬 𝐚𝐧𝐝 𝐀𝐦𝐩𝐥𝐢𝐟𝐲𝐢𝐧𝐠 𝐂𝐫𝐞𝐚𝐭𝐢𝐯𝐢𝐭𝐲 🍋 Sprite's Limelight music platform, now in its third year, showcases innovative marketing by emphasizing user-generated content.  The platform features curated celebrity playlists, enhancing its appeal and offering users a personalized music experience. 🎵 Utilizing AI-powered tools like Soundlabs for music remixing, Sprite empowers consumers to create and share personalized tracks, fostering deeper engagement and brand loyalty. By integrating AI, collaborating with diverse artists, and leveraging social media channels, Sprite crafts a culturally resonant global marketing strategy that enhances both brand visibility and consumer interaction. 🎲 Additionally, by incorporating interactive challenges and rewards into its marketing initiatives, Sprite transforms passive consumption into active engagement, fostering a deeper connection with its audience. For instance, though gamification elements such as limited-edition, scannable packaging, and event activations, Sprite boosts campaign engagement, enhancing the overall immersive brand experience. What gamification elements would you like to see on Sprite's Limelight platform? 🔗https://bit.ly/4d5vQ7j ✅Credit: Aaron Baar via Marketingdive  ✅Video Credit: Sprite

𝐓𝐡𝐞 𝐑𝐢𝐬𝐞 𝐚𝐧𝐝 𝐑𝐢𝐬𝐤𝐬 𝐨𝐟 𝐑𝐞𝐥𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐀𝐈   In this week's episode of the Future of Marketing Podcast, we are excited to share thoughts from our Associate Director Martin Waxman, MCM, APR on the DesignRush Spotlight podcast hosted by Vianca Meyer.   In the episode, Martin discusses the possible trajectory of relational AI, which are interactive, adaptable, and human-like AI systems. These include companies such as Replika that allow users to build their own lifelike AI companion to be a friend or even a romantic partner. 🤖   🚫But these AIs come with ethical considerations and potential dangers. Martin cautions listeners that we need to establish guardrails for AI to prevent misuse, but overly strict regulations might hinder innovation and make interactions less engaging.   He also shares his prediction about the future of AI agents in marketing, expecting brands to face challenges and make mistakes as they navigate this new technology, similar to early social media fumbles.   Martin's advice to brands? Stick to your values. For example, Dove announced they will never use AI-generated images of women in their ads, staying true to their commitment to real beauty.   🎧Listen to the full episode to learn more: https://spoti.fi/3H8jQ86   #AI #AIagents #ethics #chatbots #conversationalai

🥁 We're thrilled to announce that our Associate Director, Martin Waxman, MCM, APR, has received the prestigious CPRS Thought Leader Award from the Canadian Public Relations Society! 👏 This award celebrates exceptional achievement and involvement in the PR profession, recognizing Canadian PR practitioners who have significantly influenced national and international discourse through long-term contributions to PR, Communications, and Marketing. Congratulations, Professor Waxman! 🎉 Your dedication and hard work have truly paid off, and we’re honored to have you on the FMI team! 🌟

𝐌𝐢𝐧𝐝 𝐌𝐢𝐫𝐫𝐨𝐫𝐬: 𝐀𝐈’𝐬 𝐉𝐨𝐮𝐫𝐧𝐞𝐲 𝐭𝐨 𝐑𝐞𝐜𝐨𝐧𝐬𝐭𝐫𝐮𝐜𝐭 𝐇𝐮𝐦𝐚𝐧 𝐒𝐢𝐠𝐡𝐭🧠   🔍Researchers at Radboud University have been able to use AI systems for recreating images based on brain activity.   This advancement not only holds promise for better brain implants and richer visual experiences but also opens the door for more personalized and engaging consumer experiences. 🚀 Imagine a future where marketing campaigns are personalized and tailored to the very core of our visual and emotional responses. This technology, which can learn which parts of the brain to focus on, holds immense potential for creating deeper consumer connections. By understanding how we visually and emotionally interact with content, marketers can craft highly engaging and personalized experiences like never before. Comparing the second and third rows’ images helps to notice the difference this technology makes. The first row is the original images, the second row is the reconstructed images when AI used specific regions of the brain and the third row’s images are reconstructed by AI without using specific brain regions.   How would you feel about receiving marketing content tailored to your emotional responses? Let us know in the comments! 🔗 https://bit.ly/4f8DPCI ✅ Credit: Michael Le Page via New Scientist ✅ Image Credit: New Scientist #Marketing # #Trending #AI #NeuroMarketing #ConsumerExperience #Personalization