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🔍 IIEX Session Recap: Preventing the Hidden Costs of Poor Data Quality This was an awesome session from our friend and fellow data quality ally, Roddy Knowles. Here's what was shared: - Understand Financial Implications: Recognize the direct financial impact of bad data on research projects and operations. It can show up in operationally in field management, in the time it takes to manually clean low quality data, and in continued sampling to replace bad completes. - Assess Client Retention: Learn how poor data quality affects client retention and influences partner selection. When asked for a show of hands if anyone had lost a project or client because of poor data quality.. there were a lot of hands raised. - Implement Proactive Strategies: Discover strategies and technologies to prevent data issues and strengthen client relationships. Pressing sample partners on their validation process and verifying it is table stakes. When there's a data quality conversation we love to be part of it. It's refreshing to hear dtect and Roddy Knowles think similarly on some of these issues.

#IIEX was a huge success! Our road warrior Roddy Knowles shared insights into how much poor data quality costs your company. Do you know the real financial implications of poor data in your organization? Here are a few of the highlights: ☔ The entire research lifecycle can be a 'leaky bucket' of hidden data costs 🚨 Many of our #mrx colleagues have seen the cost of poor data in loss of client relationships 💻 Proactivity is key. Integrate technology that prevents data issues into your research process ☀ Amsterdam is beautiful this time of year #dataquality #mrx #insights #iiex

Dealing with doubts about data quality? You're not alone. At dtect, our data quality platform maintains your brand's data integrity, helping you focus on insights, not issues: https://res.tech/product/ #dtect #DataIntegrity #DataCollection #DataProtection

We hope to see you at Greenbook’s IIEX Amsterdam June 25-26. Find Roddy Knowles at the purple stage on Wednesday, June 26, at 12:10 PM GMT +2 for his session, “Preventing the Hidden Costs of Poor Data Quality.” Key Takeaways: 🔑 Understand the direct financial implications of bad data on research projects and operations. 🔑 Learn how poor data quality affects client retention and impacts partner selection. 🔑 Discover proactive strategies and technology to prevent data issues and strengthen client relationships. Safeguard your budget, boost client trust, and drive business growth with dtect: https://res.tech/ #dtect #iiexEU #MarketResearch #DataQualityManagement #DataQuality

Meet Edson Souza, our Senior Software Engineer. Edson once dreamed of becoming a video game designer. We can see where all that energy pushed him through his learning of amazing UI and UX. Today, he is passionately and creatively leveling up our data quality platform. #dtect #DataQualityManagement #Innovation #MarketResearch

Happening now at IA’s Leadership Event: Roddy Knowles of dtect is providing sound guidance to help leaders prioritize and manage resources. Frameworks developed for product management can be deployed across organizations and roles. Roddy is illustrating how these principals can help leaders avoid prioritizing traps, achieve a balanced focus on short and long term goals, strike a balance between satisfying customer needs with the needs of the business, and much more. #mrx #consumerinsights #marketresearch

Join us for an incredible opportunity to connect, learn, and grow with current and aspiring #mrx leaders at the Insights Association Leadership Event in Charleston, SC, June 12-14. In between mentorship and skill building, don’t miss Roddy Knowles, VP of Product at dtect, presenting "Prioritize and Align: Product Management Tactics for Non-Product Leaders" on Wednesday, June 12 at 3 PM ET. Ready to lead with quality data? Let’s get started: https://res.tech/contact/ #dtect #MarketResearch #iaLeadershipEvent #ConsumerInsights

Join us at “The H* Factor: Explore How *Humans Successfully Harness the Power of AI Insights” hosted by the Canadian Research Insights Council (CRIC), Certified Analytics and Insights Professionals of Canada, and ESOMAR on June 5 & 6. Catch Greg Matheson, CEO of dtect, and Margaret Brigley, CAIP, CEO of Narrative Research, on Wednesday at 1 pm EDT for their session “Raising the Bar on Data Quality.” With the increasing threats to data quality, it’s more important than ever for clients, agencies, and sample providers to collaborate to ensure the highest quality data. Set a new data quality standard with dtect: https://res.tech/contact/ #dtect #FraudPrevention #DataQualityPlatform

I'm excited to be presenting at the Insights Association Leadership Event next month. The event provides a forum for current & aspiring #mrx leaders to connect and learn from one another - and just happens to be in my hometown of Charleston, South Carolina, June 12-14. For #consumerinsights leaders evolving in their roles and preparing for top leadership positions, it offers invaluable mentorship and skill building while providing the expanded perspective needed to better navigate future challenges. And there's still time to register: https://bit.ly/49F0i6o #insightsMRX #mrx #marketresearch #dataanalytics #iaLeadershipEvent

Congrats to Joey Harmon from Harmon Research Group, LLC. for winning our Klik to win prize at #QuirksLondon. 🏆