⭐️ The latest LinkedIn B2B marketing strategies to make the most of this key platform. LinkedIn Helper has released a list of trending strategies to help businesses and marketers optimize their growth. The report discusses the importance of the addition of storytelling towards your LinkedIn strategy, the shift towards demand generation from lead generation, the focus on the quality and personalization of content, and many more important insights. Read more about the best new LinkedIn B2B marketing tactics here: https://lnkd.in/gNQH6GEr #marketing #digitalmarketing #b2bmarketing
BCAMA
Advertising Services
Vancouver, BC 3,875 followers
BC Chapter of the American Marketing Association
About us
The BCAMA (BC Chapter of the American Marketing Association) is the premier professional marketing association of choice in BC. Since 1955, we’ve been the province’s leading marketing source and have been recognized several times as one of the most highly regarded chapters in North America. For over 50 years, we’ve been providing marketing professionals with outstanding networking and professional development opportunities to engage and continue learning cutting edge topics in fun and relaxed environments. Visit us at bcama.com for more information or join our BCAMA group on LinkedIn.
- Website
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https://bcama.com/
External link for BCAMA
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- Vancouver, BC
- Type
- Nonprofit
- Founded
- 1955
- Specialties
- professional development, networking, marketing, british columbia, advertising, branding, and association
Locations
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Primary
200 – 420 West Hastings Street
Vancouver, BC V6B 1L1, CA
Employees at BCAMA
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Pauline Craggs
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John C. Lo 骆杰俊
Senior Director, Brand and Marketing at The University of British Columbia
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Andrea Piccolo
Experienced & creative brand marketer. Collaborative & inclusive leader.
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Carre Le Page
Marketing Leader at Flight Centre Travel Group & Founder of Resilient Marketing Minds.
Updates
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📚 CALLING ALL STUDENTS: Are you looking for a way to stand out in the job market as a new graduate? If you are a student at British Columbia Institute of Technology, Capilano University or Douglas College, jumpstart your marketing career by joining an AMA Collegiate Chapter to gain access to industry events and exclusive networking opportunities. Learn more about our BC Collegiate Chapters: BCIT Marketing Association (BCITMA) DSU Marketing Association CAPUMA CapU Marketing Association
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💡 Key search engine marketing trends to watch for in 2024. Forbes’ new article reveals important insights into SEM shifts, relevant for any digital marketer, brought about by the influx of AI and machine learning. 🤖 AI powered tools are able to automise bids for ads and optimize ad copy, allowing marketers to focus on creativity and strategy. 📞 A rise in the use of voice assistants like Amazon’s Alexa and Apple’s Siri for search engine use is profoundly changing the kind of language and words people search with, meaning that marketers need to update the way they target keywords. 👀 Advancements in visual recognition tech and changing user behaviors is causing a rise in image and video based e-commerce, giving marketers an opportunity to integrate visual search capabilities into SEM strategies. Read more about the consequences of the latest SEM trends here: https://lnkd.in/gSQh2iRT #BC #marketing #digitalmarketing
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Are you interested in taking the next step in your marketing career? A BCAMA membership connects you with a network of over one hundred marketing leaders and professionals in British Columbia. Tap into our member network’s knowledge and experience, and gain access to exclusive marketing resources. Learn more about the benefits of a BCAMA membership here : https://lnkd.in/g2CpzdSD #BC #Marketing #VancouverMarketing #MarketingCommunity
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Please join us in congratulating Christian Huot, the newly appointed President of the BCAMA. Chris brings over two decades of experience in marketing and has held leadership roles with the BCAMA for the past four years, formerly serving as our Vice President. With his strong acumen in marketing, strategy, and leadership, we are excited to see Chris lead the BCAMA and foster further innovation and growth for our organization. Congratulations, Chris!
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Thank you to everyone who joined us at our Summer Mix It Up event this week ☀️ Stay tuned for the next marketing networking event!
Summer is here, and it's exciting to mingle with the BC marketing community at the BCAMA Summer "Mix It Up" event. It was a tremendous amount of fun and educational to learn from other marketing professionals! Thank you, BCAMA, for the mixer. I look forward to attending upcoming events! Christian Huot Regina Leung Sherwin Sowy #BC #Vancouver #Marketing #Vancouver #MarketingCommunity #VancouverBusiness #VancouverMarketing #Advertising #MarketingAgency #DigitalMarketing #AdAgency #AdvertisingAgency
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Are you ready to launch your career in digital marketing? 💡 In partnership with the Canadian Marketing Association and Growclass, Jelly Academy is fully funded by Upskill Canada and the Government of Canada. Take 10 minutes to fill out the application and apply now! ✅
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A special event for our members 🔐 AI has continued to disrupt the marketing landscape long since the launch of ChatGPT, and its consequences are at the top of every marketer’s mind. BCAMA members have exclusive access to a panel discussion uncovering the latest impacts of AI on marketing and digital strategy, discussing the trade-off between consumer privacy protection and the performance of artificial intelligence. Join the webinar here: https://lnkd.in/guApyYf2 If you’re not a member yet, don’t miss out on events like this and register now: https://lnkd.in/g2CpzdSD #bcama #bcmarketingevent #AI #marketing
Digital Strategy: The Future of AI Revisited (Members-Only)
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Last month, 250 marketing professionals gathered for the BCAMA's 35th VISION Conference. As British Columbia's longest-running marketing conference, we were thrilled to see new and familiar faces and thank our valued attendees, sponsors, and organizers for their support. Sponsors: Westkey Graphics Xibita (Gold), Glacier Media Group (Bronze), Native Touch (Bronze), Six Degrees Media, Lee's Donuts, Lass Chance Beverage Co and Granville Island Brewing Watch the recap video by Six Degrees ⬇️ Hope to see you at the next one! #BCAMA #marketingconference #marketing #vancouverbc