In July, Google shocked the world by announcing that it would not be phasing out the use of third-party tracking cookies on the Chrome browser, as had been widely expected. In this article, Head of Data, Evan Situ, and Technical Director, Andrew Sharp will explore the benefits retailers stand to reap from adopting first-party data collection and touch on some of the challenges associated with solely relying on third-party cookies. A reimagined data strategy can unlock the potential of first-party data and build stronger customer relationships — allowing businesses to thrive in the new era of retail. 𝘛𝘩𝘪𝘴 𝘢𝘳𝘵𝘪𝘤𝘭𝘦 𝘸𝘢𝘴 𝘶𝘱𝘥𝘢𝘵𝘦𝘥 𝘸𝘪𝘵𝘩 𝘯𝘦𝘸 𝘪𝘯𝘧𝘰𝘳𝘮𝘢𝘵𝘪𝘰𝘯 𝘰𝘯 𝘑𝘶𝘭𝘺 25𝘵𝘩, 2024. https://lnkd.in/g6J9hpwJ
Apply Digital
Business Consulting and Services
Vancouver, BC 13,105 followers
Connected Thinking Connected Results | MACH Alliance Founder | Contentful Gold Partner | Platinum commercetools Partner
About us
Apply Digital solves complex problems with well-executed digital solutions for some of the most respected brands in the world. We help our clients gain a competitive advantage and delight users with expertly executed digital products, platforms, and commerce. We are a proud member of the MACH Alliance and have been recognized as the North American Partner of the Year 2023 by Contentful, Services Partner of the Year for UK 2021 and 2022 by commercetools, and Breakthrough Partner of the Year 2023 by Talon.One. Our clients include Moderna, Kraft Heinz, EA, Shaw Mobile, Lululemon, Arc'teryx, Atlassian, Tishman Speyer, Tigo, Coca Cola Embonor, Brompton Bikes, Games Workshop, and The Very Group.
- Website
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http://www.applydigital.com
External link for Apply Digital
- Industry
- Business Consulting and Services
- Company size
- 501-1,000 employees
- Headquarters
- Vancouver, BC
- Type
- Privately Held
- Founded
- 2016
- Specialties
- Product Strategy, User Experience, Product Design, Development - Apps, Web, IoT, Research and Insights, Data Analysis, Lifecycle Management, Interface Design, AI, AR/VR, Wearables, Consulting, and Strategy
Locations
Employees at Apply Digital
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Chris Coghlan
Co-Founder at Apply Digital Ltd.
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Brian Chen
Technology Lead, Platform at Apply Digital
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Neil Trickett
Apply Digital | Enterprise Commerce | Managing Director | commercetools Partner of the Year 2021 and 2022 | BigCommerce Excellence in Delivery 2021 &…
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Gautam Lohia
Entrepreneur, Co-founder and CEO of Apply Digital
Updates
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We continue with the digital change journey looking at Apply Digital’s discovery work with Renishaw. This third instalment (Part B) of our eight-part series discusses the business problem, pain points and how Renishaw’s teams work together to deliver technology. Watch the full webinar here:https://lnkd.in/gwb5qzqW #DigitalChange #Webinars #Strategy
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Our Toronto office held their annual summer social last week! 🎉 With people attending from far and wide, it was a great opportunity for our teams to relax, celebrate, and make new connections across various disciplines. #Celebrations #Toronto #OneTeam
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In our latest article, we explore how to embrace a cookieless world. Apply Digital’s Head of Data, Evan Situ and Technical Director, Andrew Sharp highlight the challenges retailers now face with the end of third-party cookies. With a focus on closing the gap, they share insights on transitioning to the use of first-party data to connect with customers in new ways. A reimagined data strategy can unlock the potential of first-party data and build stronger customer relationships — allowing businesses to thrive in the new era of retail. Read the article here:https://hubs.ly/Q02H6MZ10 #Retail #Marketing #FirstPartyData
Embracing the Cookieless Future: How Retailers Can Adapt to the End of Third-Party Cookies
applydigital.com
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The next step in a digital change journey is making the case for the project and achieving buy-in from key stakeholders. This third instalment (Part A) of our eight-part series discusses how Apply Digital focused on discovery work to help Renishaw validate their plan and get buy-in from senior members of their organization. Watch the full webinar here:https://lnkd.in/gwb5qzqW #DigitalChange #Webinars #Stakeholders
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Headless CMS elevates your content strategy. Hygraph’s latest article features insight from our CTO Dom Selvon and other industry experts on current and future content trends. Read the full article here: https://lnkd.in/e8uQPM93
🚀 Discover the Future of Content with Headless CMS! 🚀 We spoke to 10 industry experts about the latest content trends, and the consensus is clear: headless CMS is key to driving innovation. From hyper-personalization to seamless omnichannel experiences, a headless approach empowers your content strategy like never before. Key Takeaways: 1️⃣ Hyper-personalization: Tailor content to an audience of one. 2️⃣ Omnichannel consistency: Deliver consistent content across all platforms. 3️⃣ AI Integration: Leverage AI for content creation and management. 4️⃣ Enhanced security: Keep your content secure with a decoupled architecture. 5️⃣ Unified content layer: Harmonize data from multiple sources effortlessly. Get insights from experts like: ✔ Dom Selvon, CTO at Apply Digital ✔ Ryan Roemer, General Manager at Nearform_Commerce ✔ Raúl Raja Martínez, CTO at Xebia Ready to future-proof your content? Read the full article: https://lnkd.in/e8uQPM93 #HeadlessCMS #ContentTrends #DigitalTransformation #AI #Omnichannel #Personalization #ContentManagement
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Apply Digital is hiring a Senior Business Development Director in the United States. If you’re a strategic relationship builder and: - Have experience in various industries including B2B, consumer goods, and healthcare, - Are excellent at collaborating with teams to bring in exciting opportunities and drive business value, and - Are passionate about digital solutions, we welcome you to apply here: https://hubs.ly/Q02GGp430 #Director #BusinessDevelopment #Hiring
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The MACH Alliance MACH THREE conference was a great success! If you missed the event or want to relive the experience, enjoy this highlights reel. This video features key takeaways from leaders across industries, including our Chief Strategy Officer Lauren Milne who speaks on the outstanding work we've done with our partner, Kraft Heinz. Head of Digital Experience at Kraft Heinz, Justin Thomas, also touches on the value of partnerships for a digital transformation journey. Watch the video here: https://lnkd.in/et7mCnMw #MACH #Composable #Conference
MACH THREE Highlights
https://vimeo.com/
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Looking to accelerate your time-to-market? CAFE is Apply Digital’s Composable Accelerator For Enterprises, designed to help clients quickly integrate composable elements with their new and/or existing systems. We’ve worked closely with our partners, commercetools, Contentful, and Netlify, to roll out cutting-edge content, eCommerce, and digital experience functionality via CAFE, allowing clients to easily level up the digital experiences they provide. Learn more about CAFE here: https://lnkd.in/ggQhWvuU Swipe to see what our partners have to say about CAFE. Blaine Trainor,Patrick Finn, Steven Larsen #ComposableTech #MACH #eCommerce #Accelerate
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We're a global digital transformation partner for change agents working to modernize their organizations. We are hiring a seasoned Strategy Director with expertise in digital and customer experience strategy working with global and enterprise companies. In this role, you'll be responsible for supporting business development efforts and client deliverables. You'll also work closely with the Head of Strategy and offer leadership and mentorship to the team. If you’re looking for a new opportunity at a global company, we welcome you to apply. Apply here: https://hubs.ly/Q02G2SH00 #Strategy #Hiring #Director #OpenRoles #Toronto