Akendi

Akendi

Design Services

Toronto, Ontario 4,873 followers

We help teams simplify their complex design challenges.

About us

Akendi is an award-winning human experience design firm, leveraging equal parts user experience research and creative design excellence. We provide strategic insights and analysis about customer and user behaviour, combine this knowledge with inspired creative design, and architect the user’s experience to meet organizational goals. At Akendi, we know that crafting exceptional experiences isn’t a one-person job. We hire smart people with different backgrounds to form our multidisciplinary team of 15+ researchers, designers, and strategists.

Website
https://www.akendi.com
Industry
Design Services
Company size
11-50 employees
Headquarters
Toronto, Ontario
Type
Privately Held
Founded
2007
Specialties
user experience design, usability testing, ux training, user research, ux design, customer experience, ux certification, innovation strategy, ux strategy, customer research, service design, service research, cx strategy, experience thinking, Journey Mapping, UX Coaching, information architecture, visual design, Experience Driven Innovation, product definition, product strategy, digital transformation, staff augmentation, team solutions, and agile UX

Locations

Employees at Akendi

Updates

  • View organization page for Akendi, graphic

    4,873 followers

    Start the journey to a sustainable future! In honour of Plastic Free July, the Akendi team has been looking at ways to lessen our footprint. 🌍 Discover key insights for companies aiming for net-zero emissions in Akendi's latest blog post. Read Susan Poll's article "Aiming for Net Zero: Key Insights for Companies Seeking to Make an Impact" and consider what small steps you can take. https://lnkd.in/gn7ZtDB8 #NetZero #Sustainability #CorporateResponsibility #ClimateAction

    Aiming for Net Zero: Key Insights for Companies Seeking to Make an Impact

    Aiming for Net Zero: Key Insights for Companies Seeking to Make an Impact

    https://www.akendi.com/blog

  • View organization page for Akendi, graphic

    4,873 followers

    "...impactful UX research is impossible to achieve without creativity." Jessika Tremblay shares her insights in this amusing and thoughtful article. #Akendi #AI #Creativity #UXResearch

    View profile for Jessika Tremblay, PhD, graphic

    Bilingual Anthropologist / Senior User Experience Researcher at Akendi

    Dolly Parton, a UX Researcher, and an AI image generator walk into a bar...How an impromptu experiment with new AI tools*at the office prompted a discussion about UX research and creativity A few weeks ago, I had a strange and vivid dream about Dolly Parton playing a sad song on a mall bench, unnoticed by shoppers walking by. If you know me, I sometimes like to muse lightheartedly about my dreams, much to the bemusement and sometimes ire of friends and family. As a Senior UX researcher, I decided to use a bit of downtime in the office to experiment with some of the new AI image generating tools to see how I could craft different prompts to recreate as best I could the memory of my sad Dolly dream. I shared the image I felt best represented that dream to my UX colleagues, and it prompted an interesting conversation about UX research and creativity - you can read about my thoughts here : https://lnkd.in/gy6gj4wa Athida Valdez Tedde van Gelderen Siobhan Kennedy Ricky Leung Lotte van Gelderen Athena Herrmann Scott Plewes Leo Poll Ausra Cerkauskaite #ux #uxresearch #AI #dollyparton #akendi

    • Dolly Parton Image generated with DeepAI
  • View organization page for Akendi, graphic

    4,873 followers

    Looking to enhance your UX workshops? Whether you're in-person or remote, these insights from Scott Plewes will help you maximize engagement and effectiveness. Discover how to bring out the best in your participants and make every workshop count. #UXDesign #UserExperience #WorkshopTips #RemoteWorkshops #InPersonWorkshops #Facilitation #DesignThinking #Collaboration #Teamwork #ProfessionalDevelopment #WorkshopFacilitation #RemoteCollaboration #UXWorkshops #Akendi

    There’s No Replacing a Room Full of Stickies: Personal Interactions Matter When running a remote UX workshop, you can do a lot with virtual tools and strong organizational skills. But in a virtual environment, it’s hard to 100% capture the face-to-face experience. The spontaneous conversations, the personal connection, the ease of manipulating artifacts, and the flexibility for change. If you can do a workshop in person, do it. If the pull to stay remote limits this, here are some ideas that can help: • Get at least some of the people in a room or set up rooms where people are together in different locations • Shorten the time commitment by breaking up the activities into smaller workshops • Put in more preparation time (this helps with the point above) by doing stakeholder interviews and pre-populating some of the stimulus materials • Give people as much notice as possible to plan to attend in-person • When some or all participants need to be remote, spend the time and effort on customizing the experience with the appropriate technology and test it out ahead of time • Remember to keep it interactive and have activities that support different ways of communicating Rethink the remote workshop and bring people together in a fun experience that they will enjoy. An experienced facilitator can help you reach your workshop goals and ensure that you get the most from your stakeholders and the time spent. Feel free to reach out to me to ensure your next in-person or remote workshop goes the way you intend, or check out one of Akendi's most popular workshops: https://lnkd.in/eY6zaS-W.

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  • View organization page for Akendi, graphic

    4,873 followers

    Dark mode: an example of a great idea with many accessibility benefits, and an innovation that has guidelines of when and where it could be utilized. Daniel Iaboni goes through the times where dark mode can be a beneficial tool for users, and where the decision to use dark mode makes sense. Can you think of any more examples where dark mode should be used, where it currently isn't? #UXDesign #DarkMode #UserExperience #UIDesign #DriveThru #Innovation #DesignThinking #TimHortons #Fastfood #Innovation #DesignThinking

    View profile for Daniel Iaboni, graphic

    Chief Experience Officer @ Akendi | Experience Design

    Not every product needs a dark mode, but I still encounter scenarios where designing for use in a low-light environment would be beneficial. For some clients, a dark mode made perfect sense: 🔍 Radiologists switch between medical images and other tools, where dark mode reduces eye fatigue and helps maintain focus. 🎭 Tech crews working in dark theatres and dark mode ensure their screens don't disrupt others However, there were times when dark mode was unnecessary and driven more by personal preference: 💼 Finance users in brightly lit office environments Recently, during a late-night drive-thru visit for a caffeine boost, my eyes were overwhelmed by the brightly lit menu displays. It took several seconds for my eyes to adjust to read the menu and then another few seconds to readjust to the dark environment outside. A few changes to the design can eliminate a rather jarring experience. ☕ As companies update their drive-thru displays, it's an opportunity to consider a redesign that could improve the user experience in various lighting conditions throughout the day. 💡 Can you think of other improvements to the UX for the drive-thru experience? Trying to determine if your product needs a dark mode or helping design for use in dark environments. Contact Akendi to see how we can help. #UXDesign #DarkMode #UserExperience #UIDesign #DriveThru #Innovation #DesignThinking #TimHortons #Fastfood#Innovation #DesignThinking

  • View organization page for Akendi, graphic

    4,873 followers

    Akendi team member Jonathan Pusic had the opportunity to attend the 2024 QuantUX conference and walked away with insights on the changing landscape of UX. He shares takeaways from a few of the most interesting talks in his latest blog post. Some highlights include: 💡 Mackenzie Sunday, PhD talking about presenting data in a way that makes the content stick 💡 Kim Berndt and Kayvon Spire speaking on the convergence of persona development and AI 💡 Carl Pearson, PhD sharing his insights into approaches for benchmarking usability research, and how that connects to the behavioural and latent nature of usability 💡 Dan Russell's overview of UX and AI, and what thought needs to go into allowing AI into our UX space and future decision-making Read more takeaways and key learnings from Jon and the QuantUX conference experience! #QuantUX #UX #UXResearch #UXDesign Quantitative User Experience Association

    From Data to Design: 6 Key Insights from the World’s Largest QuantUX Conference 

    From Data to Design: 6 Key Insights from the World’s Largest QuantUX Conference 

    https://www.akendi.com/blog

  • View organization page for Akendi, graphic

    4,873 followers

    Last week, Scott Plewes and Jennifer Fraser spoke at QuantUX Con 2024, organized by Quantitative User Experience Association, and what a conference it was! Scott and Jennifer's talk, "Count Us In: Can Quant Help Save Personas?" had a great turnout, with over 70 participants joining the discussion. Everyone was left with more insight than when they joined, and hopefully took home a question or two to ponder themselves. Speakers like Dan Russell whose Keynote gave the long view on UXR, from it’s humble origins to it’s pivotal role in shaping the future of AI, and Mike Brzozowski who had insightful thoughts about how UX can play a role in fighting climate change made the event an inspiring experience. While we can't cover them all, we can say that the turnout for the conference was a great indication that people are willing to embrace the role of data and AI in creating human-centered experiences. #quantuxcon #quantitative #review

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  • View organization page for Akendi, graphic

    4,873 followers

    This week, Scott Plewes talks about the implementation of UX, specifically how you need to balance hiring 'experts' within the UX field, with having 'expert' level UX processes and practices in place at the project management level. These two ends of the spectrum can be combined with the right adoption process, and Ricky Leung has an illustration that explains this concept! #UX #ChangeManagement #FractionalLeadership #ServiceDesign

    Adopting UX is a Balancing Act There are two extremes when organizations adopt UX, both of which are well-intentioned but cost-ineffective. One extreme is implementing beneficial standards, processes, and best practices but not hiring people with the expertise and experience to carry them out. The other extreme is the reverse: hiring experts but not evolving your product or service design process to take advantage of their skills. This balancing act is harder than it sounds. Here are some key points to consider: ◦ UX expertise in leadership is mandatory to adopt UX successfully. ◦ It's essential to follow a structured adoption process to ensure the organization adapts; look for established models to guide the steps. ◦ Successful UX implementation involves the usual considerations and hard work of change management. ◦ The stages of adoption tend to be the reverse of a proper UX process, starting with adopting design, then testing, then research, then strategy. ◦ To take this evolution seriously, it's important to hire experienced practitioners rather than just providing your product or service teams with a short course (although that can be a good start). ◦ Hiring the right people without proper support can be challenging because hiring managers often don't fully understand the nuances of user experience. ◦ Consulting with trained and experienced practitioners will expedite your progress. I can help; please comment on this post or feel free to send a direct message! Alternatively, take a look at Akendi's fractional leadership consulting and coaching offering for UX change management: https://lnkd.in/eaUBfYYB Other fractional leadership points of contact: Tedde van Gelderen, Daniel Iaboni, Siobhan Kennedy #UX #ChangeManagement #FractionalLeadership #ServiceDesign

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  • View organization page for Akendi, graphic

    4,873 followers

    Whether you’ve been a UX researcher for your entire adult life or just starting in the field of UX, these insights are for you...   In “12 Mistakes to Avoid When Journey Mapping”, Akendi’s own Scott Plewes shares his thoughts on common missteps one can take when developing journeys for customers and users.   🗝️ Here is a snapshot of some of those mistakes:   ◦ Creating a journey based mainly on opinion or secondary data ◦ Missing the concept that a real-life person can map onto more than one persona ◦ Assuming a journey is linear   Read in more detail: https://lnkd.in/eFS5cZe3   Are there any journey mistakes you’ve encountered that you would add to Scott’s list?   #research #ux #journeys #mapping #design

    • https://www.akendi.com/blog/12-mistakes-to-avoid-when-journey-mapping/

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