4,300,000 |
Avg. Monthly Unique Visitors |
10,600,000 |
Avg. Monthly Page Views |
5,700,000 |
Avg. Monthly Visits |
66%/34% |
Female/Male |
46 |
Median Age |
$108,531 |
Average HHI |
982,000 |
|
973,000 |
|
454,000 |
|
2,409,000 |
Total |
295,000 |
Active Subscribers |
22.1% |
Avg. Open Rate |
3.3% |
Avg. Click Through Rate |
145,000 |
Film & Entertainment Dedicated Subscriber List |
130,000 |
Things To Do Dedicated Subscriber List |
120,000 |
Food, Beer, Wine & Spirits Dedicated Subscriber List |
98% take any action
|
69% go to bars/restaurants they read about in TONY |
61% go to events recommended by TONY |
56% use TONY for entertainment ideas |
3x more likely to be the first to
|
3x more likely to advise others on restaurants/bars |
2x more likely to dine out often |
3x more likely to be
|
2x more likely to be heavy domestic travelers |
2x more likely to be heavy international travelers |
9x more likely to
|
4x more likely to
|
2x more likely to
|
Sources: Omniture Q4 2019; MRI April 2017; comScore October 2019, Base: A18-49, HHI $100k+; Social count as of 1.2.20