Following the announcement in November 2014 of a specific £10m fund for international marketing of the North of England a further fund of £5m (£10 with in-kind and cash match) awarded on the same basis was subsequently announced for the South West.  VisitEngland who are administering both programme are developing proposals with partners and the industry in the South West of England. As yet we have been unable to source any substantive material relating to this to share with the British Destinations membership. More detail will follow as soon as we have it.  Meanwhile those in the South West should by now already be fully aware of  and engaged in the process.