Some background. I watched Seinfeld growing up, and I get the many Easter eggs early reviewers covered in builds and stickers. The minifigures are compelling, but I still didn't feel like all of this was enough for me to buy into the idea of these increasingly popular 'sitcom' sets.... though perhaps I'm not the target demographic as I'm already an AFOL.

So truth be told, I finally caved and bought this set on sale because it was a good way to easily obtain a lot of the nougat coloured tiles in different 1x sizes and the minifigs. However, as I started building, the set started growing on me more and more. It could have been a real slough with the initial few bags of plates and floor tiles, but they cleverly spread mini-builds and references throughout so that it becomes more manageable and even enjoyable.

Building Jerry's apartment and all of those made me feel like I was watching the shows again, and like a little kid I would start acting out all of those famous lines and scenes so many of us from that generation know from memory... "Vandelay Industries, Vandelay Industries !!!" This left my 12 year old quite confused - especially at the sight of George's sticker of him in his undergarments in the kitchen of all places!

Finally, I have to say the way they built the angular walls of the film set, and the kitchen area were really enjoyable. I learned a lot of really interesting and unusual building techniques.

While I wouldn't go out and buy every sitcom set, I can see the allure of other sitcom sets if you're an avid fan and they take you to a fun, fuzzy place in your entertainment past.