Content Marketing
Content marketing strategies to help your business reach its target audience. Follow my blog at https://www.smamarketing.net/ for more helpful tips.
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What Is Content Marketing?
Content marketing is a broad term that encompasses the words and images used to promote a product or service. While many assume content marketing refers to creating a piece of content for websites or publishing a blog, there is much more that encompasses the totality of this communication medium. The best way to leverage content marketing for your advertising and marketing goals is to incorporate a variety of content into your strategy.
Are Infographics Still Effective?
It’s no secret that visual content works. In fact, the brain processes visual content 60,000 times faster than it does text. Infographics are a great way to convey complex information in a simple and concise way and are especially effective in B2B marketing. They grab your attention, and using graphic design elements meant to move you through the “story,” they hold your attention, which is the goal of every piece of marketing content.
SMART SEO & Content Marketing: How Your Message Impacts Rankings [Infographic]
A successful SMART SEO strategy begins and ends with the development and marketing of awesome content. Over the past few years, many in the online marketing world have tried to separate SEO and content marketing. Some have even argued that content marketing is the “death of SEO.” But that’s just nonsense. The only way to successfully market your content is with SEO, and the only way to have SEO success is to produce great content that resonates with your audience.
Why High-Quality Content Writing is Worth the Price
There is nothing more frustrating than searching for the answer to a question on Google, clicking a link only to discover the article has a great title but does not answer your question (or provide any answers for that matter!). This is something Google understands which is why they measure bounce rate. Website links with high bounce rates are less likely to pull up in future searches which benefits searchers but may also harm your marketing efforts.
7 Content Marketing Strategies You Can’t Ignore
Digital marketing is a necessity for companies. Often, your website is your first opportunity to impress potential clients. A well-rounded content marketing strategy will help you connect with your ideal buyer, move potential customers through a buyer’s journey, and delight your clients to improve retention.
Buyer Personas: The First Step in Creating Helpful Content
Creating a buyer persona is essential to content marketing. But before that, let's take a step back and review a crucial ingredient in content marketing success - helpful content! In August 2022, Google rolled out the Helpful Content Update designed to help the search engine rank content that will help or inform its users. The goal is to provide unique, authentic information written for people, not search engines.
Why SEO Should be a Focus of any Content Strategy
Awesome content written without an SEO strategy is equal to that of a blindfolded juggler tossing objects into the air, hoping they are caught by the next juggler without missing a beat. Not only is it frustrating, but it's also a waste of money. Whether you are promoting your company yourself or paying a marketer, if your content marketing strategy does not include implementing SEO best practices, your marketing efforts are a waste of time.
Keeping Your Google Ads Fresh
Google Ads is one of the best online advertising platforms for reaching your potential customers. However, it can take a good amount of time to properly set up a Google Ads search campaign. There are so many little things that can make a difference including selecting the right audience, geographic locations, bidding strategy, and relevant keywords.
Content Marketing Rule #1 - KISS: Keep It Straight & Simple
The internet is full of content. In fact, according to Growth Badger, in 2020, over 600 million blogs were published over 7.5 million blog posts every day. But, sadly, not all of these posts are high-quality content. Consistent content is essential for any brand, agency, or company looking to get found and create connections. Content marketing is a powerful tool when your content marketing efforts align to serve your target audience.
A Look at Google's 2021 Link Spam Update
At the end of July 2021, Google began rolling out a hefty link spam update attempting to make its algorithms more effective at identifying and nullifying link spam. If you’ve noticed a recent shakeup in your site traffic or search rankings, it’s possible that this update may be the cause. What does the latest update entail and how can you ensure your site is up to par with Google’s new link guidelines? Keep reading to find out.