Business Advice & Leadership
I'm always learning from those who have more experience than me. Here you'll find advice for business leaders or anyone looking to make a positive difference in…
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Defining Your Marketing KPIs Using R.A.C.E [Infographic]
You know that tracking KPIs is important, but defining what KPIs to track isn’t always easy. The good news is this doesn’t have to be hard. Using the simple acronym R.A.C.E., you can begin to track the data that matters and get more out of your digital marketing initiatives.
6 Proven Methods To Improve Your Customer Experience Strategy
If you want to grow your business, you have to focus on providing a positive customer experience. And as our stats have proven, it’s not enough to listen to the customers who complain. To help you create a great customer experience strategy, we’re highlighting a few proven methods for creating positive experiences for your customers.
The Power of Branding for Local Business
Local business branding is one of the most important and misunderstood parts of any small business or organization. Your brand message has the power to set your business apart. The level at which your brand can connect with your target audience is the difference between being successful in business and not.
An Introduction to Google's Webmaster Guidelines
Anytime there is a major algorithm update, Google always points SEOs to their Webmaster guidelines. When was the last time (if ever) that you read through those guidelines? In this video, I'll do an introduction to the most important concepts found in Google's Webmaster guidelines.
Setting Up Your Online Business? Here's What You Should Know - SMA Marketing
Starting an online business may not be as difficult as starting a brick-and-mortar store, but it would still require the same conscientiousness, plus a few unique-to-the-internet steps. https://www.smamarketing.net/blog/setting-up-your-online-business-heres-what-you-should-know
How FAQ Software May Help Your Business - SMA Marketing
It can be tedious and tricky to create an FAQ page. Fortunately, there are software programs that are developed specifically for this purpose. You can find more info on how FAQ Software tools work here. https://www.smamarketing.net/blog/faq-software-help-your-business
What are Progressive Web Apps and How to Take Advantage of Them - SMA Marketing
The PWA term describes an entirely new generation of web apps that load in the same manner as standard websites but take advantage of numerous features that modern browsers support. https://www.smamarketing.net/blog/progressive-web-apps-how-to-take-advantage-of-them #PWA #progressivewebapps #webapp #googlechrome
How To Hire the Best Local SEO Company
Hiring a Local SEO agency that's using black hat tactics could earn your website a Google penalty and destroy your online credibility. https://www.smamarketing.net/blog/10-things-to-look-for-when-hiring-a-local-seo-agency #localseo #localseoagency #marketingagency #digitalmarketing #whitehatseo #blackhatseo