- Our most vibrant, truest red because Poison has a slight orange undertone, it will not fade to pink, it will fade into a lighter version of itself - Made only from vegan ingredients, no harmful chemicals in Arctic Fox hair dye that damage the hair like chemical based hair colors - Arctic Fox hair dyes are gentle for frequent use and actually conditions your hair as it restores vibrancy - Long lasting Colors, Smears Less, Sweet Scent, No Peroxide, No Ammonia, No Ethyl Alcohol, No PPD