"Ostraka". Which means "a piece of pottery", usually broken off from a vase or other earthenware vessel. In an archaeological context, "ostraca" refers to shards that contain scratched writings. Reflecting the history of the craft. A geometrical and strong logo counterbalances the organic nature of the craft. And resembles the no frills, minimal approach to their work. The monotone color palette adds a modern and grounded touch.