Not Just for Customers Anymore: Organization Facebook, Employee Social Capital, and Organizational Identification - Patricia M. Sias, Kaylin L. Duncan, 2020
Social media has become crucial for an organization’s ability to communicate with and engage stakeholders. Employees who identify with their organization may interact with the company social media pages because they are interested in the organization as a whole. Positive employee stories can help atest to the grand narrative of the organization.