Chevys Fresh Mex Restaurants®, which first set the standard for "fresh" border cantina cuisine 25 years ago, is revitalizing its brand from the inside out. Hub Strategy, the San Francisco-based integrated creative agency, along with consulting group Results Thru Strategy, led the Chevys Fresh Mex brand creative strategy and redesign with a complete brand overhaul, including a new brand tone and voice to support menu, hospitality and guest engagement strategies. See how the branding looked…