Pavement - Pavement Creates Happenstance, a Whiskey for Those Moments that Happen by Chance - Happenstance is a premium bourbon whiskey that celebrates life’s moments that happen by chance. As a female founded company, it was imperative to create a design that didn't focus on the typical masculine tropes often found in American whiskey branding. An edgy, sleek look was crafted that focused on a bold label shape, foil adornments and a modern "cowboy noir" aesthetic. – #whiskey…