Legendary red pigment colours, tints, shades and brand colours. Colour symbolism varies depending on hue, tint, shade and context. Research indicates that red is often associated with love, passion and lust as well as happiness and good luck. The colour of blood, red often signals danger and warning. Winning teams often wear red and red’s perceived as confident, strong, assertive and dominant. Red colour illustration by Zena O’Connor, PhD © Design Research Associates.